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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Konsumentenverhalten
79,179
Consumer behaviour
78,746
Japan
65,825
USA
14,344
United States
13,274
Theorie
11,676
Theory
11,460
Deutschland
8,792
Relationship marketing
8,792
Germany
7,703
Markenführung
7,570
Brand management
7,566
Markenimage
6,914
Brand image
6,889
Customer satisfaction
5,428
Kundenzufriedenheit
5,428
Online-Handel
5,422
Online retailing
5,409
China
5,161
Großbritannien
5,063
Social Web
4,616
Social web
4,614
United Kingdom
4,496
Online-Marketing
4,390
Internet marketing
4,367
Dienstleistungsqualität
4,320
Service quality
4,316
Markenartikel
4,296
Brand
4,294
Einzelhandel
4,270
Retail trade
4,181
Schätzung
4,062
Estimation
3,909
Werbewirkung
3,593
Electronic Commerce
3,592
Verbraucherverhalten
3,565
Advertising effects
3,554
EU-Staaten
3,492
E-commerce
3,477
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Undetermined
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1,518
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3
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Graue Literatur
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Sammelwerk
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56
Case study
23
Fallstudie
23
Bibliografie enthalten
17
Bibliography included
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Lehrbuch
15
Konferenzschrift
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English
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German
491
French
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Han, Heesup
41
Hollebeek, Linda D.
33
Mattila, Anna S.
28
Verhoef, Peter C.
26
Kumar, V.
24
Loureiro, Sandra Maria Correia
23
Huber, Frank
22
Klaus, Philipp
19
Prentice, Catherine
19
Rather, Raouf Ahmad
19
Bang, Nguyen
18
Usman, Osly
17
Ahn, Jiseon
16
Khan, Imran
16
Gil Saura, Irene
15
Grewal, Dhruv
15
Herrmann, Andreas
15
Lemon, Katherine N.
15
Mittal, Vikas
15
Schramm-Klein, Hanna
15
So, Kevin Kam Fung
15
Swoboda, Bernhard
15
Wangenheim, Florian von
15
Wong, IpKin Anthony
15
Balaji, M. S.
14
Foscht, Thomas
14
Gustafsson, Anders
14
Hyun, Sunghyup Sean
14
Japutra, Arnold
14
Quach, Sara
14
Sesé, F. Javier
14
Das, Gopal
13
Evanschitzky, Heiner
13
McDonald, Heath
13
Rahman, Zillur
13
Sreejesh, S.
13
Tanford, Sarah
13
Veloutsou, Cleopatra
13
Aksoy, Lerzan
12
Bilgihan, Anil
12
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American Marketing Association
8
Springer Fachmedien Wiesbaden
7
IGI Global
3
Völkerbund / Sub-Committee of Experts for the Unification of Customs Tariff Nomenclature
3
De Gruyter Oldenbourg
2
Friedrich-Schiller-Universität Jena
2
Springer-Verlag GmbH
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
Arthur D. Little International Inc. <Wiesbaden>
1
Bertelsmann Stiftung
1
Customs Co-operation Council
1
Deutschland / Bundeswehr / Universität Hamburg
1
Edward Elgar Publishing
1
European Marketing Academy
1
Fraunhofer-Informationszentrum Raum und Bau
1
Gesellschaft für Ökologische Kommunikation mbH
1
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Graduate School of Business Administration
1
Haufe-Lexware GmbH & Co. KG
1
INSEAD
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Institut für Markt- und Distributionsforschung <Köln>
1
Intergovernmental Maritime Consultative Organization
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Internationaler Währungsfonds
1
Kanada / Department of Industry, Trade and Commerce
1
Landesanstalt für Medien Nordrhein-Westfalen
1
Leipziger Universitätsverlag GmbH
1
Logos Verlag Berlin
1
Manz'sche Verlags- und Universitätsbuchhandlung
1
MultiPart Garantie AG
1
MultiPart Garantie AG <Ringsheim>
1
NetLibrary, Inc
1
Nomos Verlagsgesellschaft
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Society for Consumer Psychology.
1
Summer Educators' Conference <2013, Boston, Mass.>
1
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Journal of retailing and consumer services
460
Journal of business research : JBR
359
International journal of hospitality management
166
The journal of services marketing
116
The journal of product & brand management
97
The journal of brand management : an international journal
83
Journal of the Academy of Marketing Science
76
Psychology & marketing
75
Cogent business & management
74
Journal of hospitality marketing & management
73
Journal of travel and tourism marketing
71
Asia Pacific journal of marketing and logistics
68
International journal of contemporary hospitality management
68
Journal of retailing
67
Journal of strategic marketing
65
The service industries journal
64
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of service management
55
The international review of retail, distribution and consumer research
54
Journal of marketing
51
Marketing intelligence & planning
51
European journal of marketing : EJM
50
Journal of service research : JSR
49
Services marketing quarterly
49
Tourism management : research, policies, practice
49
International journal of retail & distribution management
48
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
46
International journal of internet marketing and advertising : IJIMA
44
SpringerLink / Bücher
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
International journal of retail and distribution management
42
The international journal of bank marketing : IJBM
41
Service business
40
International journal of electronic marketing and retailing : IJEMR
38
International journal of electronic customer relationship management : IJECRM
36
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
36
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
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ECONIS (ZBW)
8,793
EconStor
5
OLC EcoSci
5
USB Cologne (EcoSocSci)
1
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1
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8,804
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1
Swissness communication and its impact on consumer-brand relationships
Bruhn, Manfred
;
Batt, Verena
- In:
Die Unternehmung : Swiss journal of business research …
69
(
2015
)
2
,
pp. 116-131
Persistent link: https://www.econbiz.de/10011294571
Saved in:
2
The effects of perceived destination ability and destination brand love on tourists’ loyalty to post-disaster tourism destinations : the case of Korean tourists to
Japan
Lee, Kwang-Ho
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 613-627
Persistent link: https://www.econbiz.de/10011517191
Saved in:
3
Consumer-based brand equity : does Country of Origin (COO) matter to Generation Z consumers?
Sharma, Rajesh
- In:
South Asian journal of management : SAJM
26
(
2019
)
1
,
pp. 136-150
Persistent link: https://www.econbiz.de/10012101812
Saved in:
4
Disparate satisfaction scores? Consider your customer's country-of-origin : a case study
Seger-Guttmann, Tali
;
Vilnai-Yavetz, Iris
;
Rosenbaum, …
- In:
The international review of retail, distribution and …
27
(
2017
)
2
,
pp. 189-206
Persistent link: https://www.econbiz.de/10011704063
Saved in:
5
When birds flock together : an identification of the destination social servicescape
Line, Nathaniel D.
;
Hanks, Lydia
;
McGinley, Sean
- In:
Journal of travel and tourism marketing
35
(
2018
)
7
,
pp. 882-894
Persistent link: https://www.econbiz.de/10011941772
Saved in:
6
The relational value of perceived brand globalness and localness
Sichtmann, Christina
;
Davvetas, Vasileios
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 597-613
Persistent link: https://www.econbiz.de/10012105225
Saved in:
7
The impact of country-of-origin image on brand loyalty : evidence from Iran
Esmaeilpour, Fariba
;
Abdolvand, Mohammad Ali
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 709-723
Persistent link: https://www.econbiz.de/10011622765
Saved in:
8
Insights into Vodka consumer attitude and purchasing behaviors
Prentice, Catherine
;
Handsjuk, Nikolai
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 7-14
Persistent link: https://www.econbiz.de/10011556583
Saved in:
9
Extended self : implications for country-of-origin
Cui, Annie Peng
;
Fitzgerald, M. Paula
;
Donovan, Karen Russo
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 312-321
Persistent link: https://www.econbiz.de/10010416682
Saved in:
10
The influence of religiously motivated consumer boycotts on brand image, loyalty and product judgment
Abosag, Ibrahim
;
Farah, Maya F.
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2262-2283
Persistent link: https://www.econbiz.de/10010462709
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