Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Bibliometrics"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Current status of marketing th...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Bibliometrics
Marketingtheorie
3,051
Marketing theory
2,952
Marketing
847
Theorie
614
Theory
611
Marketingmanagement
556
Marketing management
546
Absatztheorie
361
Consumer behaviour
339
Konsumentenverhalten
339
USA
339
United States
334
Relationship marketing
304
Beziehungsmarketing
302
Marktforschung
294
Market research
235
Service-Dominant Logic
217
Service-dominant logic
217
History of economic thought
203
Ökonomische Ideengeschichte
203
Bibliometrie
166
Brand management
152
Markenführung
152
Betriebliche Wertschöpfung
149
Value creation
149
Deutschland
138
Germany
122
Customer integration
113
Kundenintegration
113
Dienstleistungsmarketing
102
Services marketing
102
B-to-B-Marketing
101
Business-to-business marketing
101
Lieferantenmanagement
89
Supplier relationship management
89
Kundenwert
80
Customer value
79
Internationales Marketing
75
International marketing
74
more ...
less ...
Online availability
All
Undetermined
36
Free
12
Type of publication
All
Article
150
Book / Working Paper
16
Type of publication (narrower categories)
All
Article in journal
132
Aufsatz in Zeitschrift
132
Aufsatz im Buch
20
Book section
20
Arbeitspapier
6
Graue Literatur
6
Non-commercial literature
6
Working Paper
6
Collection of articles of several authors
5
Sammelwerk
5
Reprint
4
Hochschulschrift
2
Konferenzschrift
2
Aufsatzsammlung
1
Conference proceedings
1
Mehrbändiges Werk
1
Multi-volume publication
1
Systematic review
1
Thesis
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
152
German
14
Author
All
Tadajewski, Mark
14
Stremersch, Stefan
6
Lehmann, Donald R.
4
Roberts, John H.
4
Bruhn, Manfred
3
Hunt, Shelby D.
3
Jones, D. G. Brian
3
Katrichis, Jerome M.
3
Kayande, Ujwal
3
LaPlaca, Peter J.
3
Andreini, Daniela
2
Bode, Matthias
2
Brown, Stephen
2
Dant, Rajiv P.
2
Graf, Albert
2
Kotler, Philip
2
Lilien, Gary L.
2
Lindgreen, Adam
2
Maas, Peter
2
Morgan, Robert
2
Pedeliento, Giuseppe
2
Polonsky, Michael J.
2
Shankar, Venkatesh
2
Shaw, Eric H.
2
Solerio, Chiara
2
Stewart, David W.
2
Tzempelikos, Nektarios
2
Vatanparast, Ramin
2
Wang, Danqi
2
Witkowski, Terrence H.
2
Woodside, Arch G.
2
Wu, Alisa Yinghao
2
Zarantonello, Lia
2
Abernethy, Avery M.
1
Achrol, Ravi S.
1
Aholt, Andreas
1
Alavi, Sascha
1
Alba, Joseph W.
1
Albaum, Gerald
1
Alexander Joseph Ibnu Wibowo
1
more ...
less ...
Institution
All
Academy of Marketing
1
Verband der Hochschullehrer für Betriebswirtschaft / Wissenschaftliche Kommission für Marketing
1
Published in...
All
Journal of historical research in marketing
14
Journal of marketing management : MM
11
Journal of business research : JBR
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Industrial marketing management : the international journal for industrial and high-tech firms
6
European journal of marketing : EJM
5
Journal of business-to-business marketing
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of the Academy of Marketing Science
5
Journal of marketing
4
Journal of marketing theory and practice : JMTP
4
Australasian marketing journal
3
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
3
Journal of macromarketing
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Marketing theory
3
Review of marketing research
3
Artificial intelligence in marketing
2
European management journal
2
Historical research in marketing management
2
International marketing review
2
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
2
Marketing : ZFP ; journal of research and management
2
Qualitative market research : an international journal
2
The journal of business & industrial marketing
2
The marketing review
2
Akron business and economic review
1
Asia Pacific journal of marketing and logistics
1
Columbia Business School Research Paper
1
Contemplating corporate marketing, identity and communication
1
Critical marketing : issues in contemporary marketing
1
Die Betriebswirtschaft : DBW
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Dissertation Series CentER
1
E-marketing ; Vol. 3
1
ERIM report series research in management
1
ESCP Europe working paper
1
Enterprise as an instrument of civilization : an anthropological approach to business administration
1
Entrepreneurial marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
166
Showing
1
-
10
of
166
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What is and what is not social marketing : the challenge of reviewing the evidence
McDermott, Laura
;
Stead, Martine
;
Hastings, Gerard
-
2008
Persistent link: https://www.econbiz.de/10003717558
Saved in:
2
The contribution continuum
Ladik, Daniel M.
;
Stewart, David W.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
2
,
pp. 157-165
Persistent link: https://www.econbiz.de/10003725632
Saved in:
3
Pre-Aldersonian antecedents to macromarketing : insights from the textual literature
Savitt, Ronald
-
2008
Persistent link: https://www.econbiz.de/10003644627
Saved in:
4
Das organisationspsychologische Fairness-Konstrukt im Marketing : ein bibliometrischer Überblick
Aholt, Andreas
;
Queißer, Claudia
;
Rowe, Joanna
;
Vogel, Rick
- In:
Zeitschrift für Management : ZfM
3
(
2008
)
4
,
pp. 321-337
Persistent link: https://www.econbiz.de/10003787338
Saved in:
5
Do empirical studies address the objectives of the nutrition labeling and education act: a review and synthesis relevant for marketing academicians
Zinkhan, George M.
;
Peters, Cara
;
Hollenbeck, Candice
- In:
International review on public and nonprofit marketing …
5
(
2008
)
2
,
pp. 89-116
Persistent link: https://www.econbiz.de/10003779385
Saved in:
6
Articles of faith and mystic matrices : marketing textbooks and the misrepresentation of reality
Ardley, Barry
- In:
Qualitative market research : an international journal
11
(
2008
)
4
,
pp. 372-385
Persistent link: https://www.econbiz.de/10003775207
Saved in:
7
Critical marketing studies
Tadajewski, Mark
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003775430
Saved in:
8
Scientific marketing research
Albaum, Gerald
(
contributor
);
Venkatesan, M.
(
contributor
)
-
1971
Persistent link: https://www.econbiz.de/10000572204
Saved in:
9
"We are all customers now ..." rhethorical strategy and ideology control in marketing management texts
Hackley, Christopher E.
-
2009
Persistent link: https://www.econbiz.de/10003832357
Saved in:
10
Epistemological evolution of corporate social responsibility in marketing
Bigné Alcañiz, J. Enrique
;
Alvarado Herrera, Alejandro
; …
- In:
International review on public and nonprofit marketing …
6
(
2009
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10003861766
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
