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A ten-year retrospective of advertising research productivity, 1997 - 2006
Ford, John B.; Merchant, Altaf - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 69-94
Persistent link: https://www.econbiz.de/10003766365
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A backward glance of who and what marketing scholars have been researching, 1977-2002
Ford, John B.; West, Douglas C.; Magnini, Vincent P.; … - 2010
Persistent link: https://www.econbiz.de/10008907432
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A decade (2008-2019) of advertising research productivity : a bibliometric review
Ford, John B.; Bezbaruah, Subhalakshmi; Mukherji, Prokriti - In: Journal of business research : JBR 136 (2021), pp. 137-163
Persistent link: https://www.econbiz.de/10012663198
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Forty years of cross-cultural advertising research in the International Journal of Advertising : a bibliometric analysis
Ford, John B.; Mueller, Barbara; Mueller, Sophia - In: International journal of advertising : the review of … 42 (2023) 1, pp. 119-127
Persistent link: https://www.econbiz.de/10014233931
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AI advertising : an overview and guidelines
Ford, John; Jain, Varsha; Wadhwani, Ketan; Gupta, … - In: Journal of business research : JBR 166 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014380340
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Methodological approaches to cross-cultural/national research in advertising : a review of scholarship published between 1995 and 2022
Ford, John B.; West, Douglas C.; Koorank Beheshti, … - In: Journal of business research : JBR 167 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014383081