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~subject:"Bibliometrics"
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Bibliometrics
Consumer behaviour
56
Konsumentenverhalten
52
Franchising
48
Relationship marketing
43
Beziehungsmarketing
42
Australia
21
Internet marketing
20
Online-Marketing
20
Australien
18
Social Web
18
Social web
18
Luxury goods
16
Luxusgüter
16
Online retailing
16
Online-Handel
16
E-commerce
15
Electronic Commerce
15
Customer satisfaction
14
Brand management
13
Kundenzufriedenheit
13
Markenführung
13
Lieferantenmanagement
12
Supplier relationship management
12
Advertising
11
Service quality
11
Dienstleistungsqualität
10
Einzelhandel
10
Retail trade
10
Werbung
10
Artificial intelligence
9
Marketing management
9
Marketingmanagement
9
Value creation
9
Advertising effects
8
Betriebliche Wertschöpfung
8
Werbewirkung
8
relationship marketing
8
Bibliometrie
7
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English
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Thaichon, Park
5
Weaven, Scott
3
Nyadzayo, Munyaradzi
2
Alsalem, Amani
1
Behl, Abhishek
1
Casidy, Riza
1
Chen, Ying
1
Dant, Rajiv P.
1
Hsiao, Aaron
1
Jayawardena, Nirma Sadamali
1
Lasrado, Flevy
1
McArthur, Ellen
1
Mohan, Mayoor
1
Prentice, Catherine
1
Quach, Sara
1
Razzaq, Ali
1
Srivastava, Abhinav
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Asia Pacific journal of marketing and logistics
1
Entrepreneurship and organizational change : managing innovation and creative capabilities
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
The journal of business & industrial marketing
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ECONIS (ZBW)
7
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1
Organ donation for social change : a systematic review
Alsalem, Amani
;
Thaichon, Park
;
Weaven, Scott
- In:
Entrepreneurship and organizational change : managing …
,
(pp. 115-134)
.
2020
Persistent link: https://www.econbiz.de/10012165403
Saved in:
2
Leveraging consumer behavior research to forge new insights into B2B buyer behavior : contextualizing extant research and developing a research agenda
Mohan, Mayoor
;
Casidy, Riza
;
Thaichon, Park
;
Nyadzayo, …
- In:
Industrial marketing management : the international …
105
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013494009
Saved in:
3
Exploring the role of relationship management and relationship quality in B2B : empirical insights and future research directions
Lasrado, Flevy
;
Thaichon, Park
;
Nyadzayo, Munyaradzi
- In:
The journal of business & industrial marketing
38
(
2023
)
5
,
pp. 1055-1086
Persistent link: https://www.econbiz.de/10014276729
Saved in:
4
What motivates consumers to be in line with online shopping? : a systematic literature review and discussion of future research perspectives
Srivastava, Abhinav
;
Thaichon, Park
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
3
,
pp. 687-725
Persistent link: https://www.econbiz.de/10014285875
Saved in:
5
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
6
The evolution of retailing : a meta review of literature
McArthur, Ellen
;
Weaven, Scott
;
Dant, Rajiv P.
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
3
,
pp. 272-286
Persistent link: https://www.econbiz.de/10011561561
Saved in:
7
A systematic literature review of AI in the sharing economy
Chen, Ying
;
Prentice, Catherine
;
Weaven, Scott
;
Hsiao, Aaron
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
3
,
pp. 434-451
Persistent link: https://www.econbiz.de/10013326485
Saved in:
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