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~subject:"Bibliometrie"
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Bibliometrie
Consumer behaviour
54
Konsumentenverhalten
54
Advertising
39
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39
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39
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21
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Ford, John B.
5
Jain, Varsha
3
Polonsky, Michael J.
3
West, Douglas C.
3
Gupta, Damini Goyal
2
Merchant, Altaf
2
Polonsky, Michael Jay
2
Arambewela, Rodney
1
Bezbaruah, Subhalakshmi
1
Carlson, Les
1
Dutt, Ashutosh
1
Ford, John
1
Koorank Beheshti, Mohammadali
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Kumar, Prashant
1
Luong, Vinh
1
Montecchi, Matteo
1
Mueller, Barbara
1
Mueller, Sophia
1
Mukherji, Prokriti
1
Pitt, Leyland F.
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Plangger, Kirk
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Ringer, Allison
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Ringer, Allison C.
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Journal of business research : JBR
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Asia Pacific journal of marketing and logistics
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International journal of advertising : the review of marketing communications
1
International journal of production economics
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of global marketing
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ECONIS (ZBW)
13
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1
Methodological approaches to cross-cultural/national research in advertising : a review of scholarship published between 1995 and 2022
Ford, John B.
;
West, Douglas C.
;
Koorank Beheshti, …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014383081
Saved in:
2
An analysis of the green consumer domain within sustainability research : 1975 to 2014
Kumar, Prashant
;
Polonsky, Michael J.
- In:
Australasian marketing journal
25
(
2017
)
2
,
pp. 85-96
Persistent link: https://www.econbiz.de/10011729862
Saved in:
3
The global and regional dispersion of publishing in the field of international marketing
Polonsky, Michael J.
;
Ringer, Allison C.
- In:
Journal of global marketing
22
(
2009
)
2
,
pp. 155-172
Persistent link: https://www.econbiz.de/10003857686
Saved in:
4
Exploring links between publishing performance in different levels of marketing journals : around the world and in the Asia-Pacific region
Polonsky, Michael J.
;
Carlson, Les
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10008905969
Saved in:
5
A ten-year retrospective of advertising research productivity, 1997 - 2006
Ford, John B.
;
Merchant, Altaf
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 69-94
Persistent link: https://www.econbiz.de/10003766365
Saved in:
6
A decade (2008-2019) of advertising research productivity : a bibliometric review
Ford, John B.
;
Bezbaruah, Subhalakshmi
;
Mukherji, Prokriti
- In:
Journal of business research : JBR
136
(
2021
),
pp. 137-163
Persistent link: https://www.econbiz.de/10012663198
Saved in:
7
Forty years of cross-cultural advertising research in the International Journal of Advertising : a bibliometric analysis
Ford, John B.
;
Mueller, Barbara
;
Mueller, Sophia
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 119-127
Persistent link: https://www.econbiz.de/10014233931
Saved in:
8
Navigating the peer-review process : reviewers' suggestions for a manuscript ; factors considered before a paper is accepted or rejected for the Journal of Advertising Research
Robson, Karen
;
Pitt, Leyland F.
;
West, Douglas C.
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 9-17
Persistent link: https://www.econbiz.de/10010520801
Saved in:
9
Supply chain transparency : a bibliometric review and research agenda
Montecchi, Matteo
;
Plangger, Kirk
;
West, Douglas C.
- In:
International journal of production economics
238
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012591991
Saved in:
10
AI advertising : an overview and guidelines
Ford, John
;
Jain, Varsha
;
Wadhwani, Ketan
;
Gupta, …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014380340
Saved in:
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