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~subject:"Bibliometrie"
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Bibliometrie
Printwerbung
663
Print advertising
662
Werbewirkung
227
Advertising effects
218
Werbung
208
Advertising
194
Deutschland
150
Anzeigenwerbung
149
Germany
126
Consumer behaviour
112
Konsumentenverhalten
112
Zeitung
109
USA
107
Newspaper
106
United States
101
Emotionale Werbung
93
Presseverlag
85
Press publisher
84
Theorie
80
Theory
80
Emotional branding
74
Zeitschrift
74
Internet marketing
67
Online-Marketing
67
Magazine
47
Brand management
41
Markenführung
41
Werbepsychologie
40
Marketing
39
Psychology of advertising
37
Emotion
36
Zielgruppe
33
Bibliometrics
32
Großbritannien
32
Preismanagement
31
Pricing strategy
31
United Kingdom
31
Schätzung
30
Estimation
29
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8
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4
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Article
28
Book / Working Paper
4
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Article in journal
26
Aufsatz in Zeitschrift
26
Aufsatz im Buch
2
Book section
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
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English
31
German
1
Author
All
Mogaji, Emmanuel
3
Lepkowska-White, Elzbieta
2
An, Shenghui
1
Andereck, Kathy
1
Arambewela, Rodney
1
Avalos, David
1
Baablbaki, Ahmed
1
Baasch, Stefanie
1
Baccarella, Christian V.
1
Bartikowski, Boris
1
Behery, Mohamed
1
Belch, George E.
1
Belch, Michael A.
1
Brashear-Alejandro, Thomas
1
Chang, Susan
1
Chhabra, Deepak
1
Choi, Chang-Won
1
Choi, Chong-ju
1
Darwiche, Nada
1
Djafarova, Elmira
1
Eldomiaty, Tarek Ibrahim
1
Gambaro, Marco
1
Ghasham, Karim
1
Gilliam, David A.
1
Good, Megan C.
1
Heuvel, Jauke van den
1
Hornikx, Jos
1
Hunecke, Marcel
1
James, Melissa St.
1
Janssen, Anne
1
Jiménez, Fernando R.
1
Kim, Seunghyun
1
Kyle, Christopher M.
1
Ladki, Said
1
Laroche, Michel
1
Leonidou, Constantinos N.
1
Leonidou, Leonidas C.
1
Li, Dongjin
1
Lyon, Phil
1
Manzur, Enrique
1
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International journal of advertising : the quarterly review of marketing communications
2
Advertising in developing and emerging countries : the economic, political and social context
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing : EJM
1
Frontiers of business research in China : selected publications from Chinese universities
1
History of retailing and consumption
1
International journal of business environment : IJBE
1
Journal of advertising research
1
Journal of business & economics research
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of consumer marketing
1
Journal of current issues and research in advertising
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of international marketing and marketing research
1
Journal of internet commerce
1
Journal of promotion management : JPM
1
Journal of the Operational Research Society : OR
1
Journal of travel and tourism marketing
1
Marketing intelligence & planning
1
Organization : the interdisciplinary journal of organization, theory and society
1
Romanian economic and business review
1
Services marketing quarterly
1
Symbolisch-emotionales Marketing für den ÖPNV : Maßnahmen zur nutzerorientierten Angebotsgestaltung und Kommunikation
1
The IUP journal of brand management : IJBRM
1
Western Political Science Association 2010 Annual Meeting Paper
1
Working papers / Università degli Studi di Milano, Dipartimento di Scienze Economiche, Aziendali e Statistiche
1
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ECONIS (ZBW)
32
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1
A content analysis of the newspaper advertisements westernization in China
Li, Dongjin
;
An, Shenghui
;
Yang, Hua
- In:
Frontiers of business research in China : selected …
1
(
2007
)
4
,
pp. 558-573
Persistent link: https://www.econbiz.de/10003759711
Saved in:
2
Why do advertisers use puns? : a linguistic perspective
Djafarova, Elmira
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 267-275
Persistent link: https://www.econbiz.de/10003742678
Saved in:
3
Western and Asian models in Japanese fashion magazine ads : the relationship with brand origins and international versus domestic magazines
Morimoto, Mariko
;
Chang, Susan
- In:
Journal of international consumer marketing
21
(
2009
)
3
,
pp. 173-187
Persistent link: https://www.econbiz.de/10003890811
Saved in:
4
Rational versus emotional appeals in newspaper advertising : copy, art, and layout differences
Leonidou, Leonidas C.
;
Leonidou, Constantinos N.
- In:
Journal of promotion management : JPM
15
(
2009
)
4
,
pp. 522-546
Persistent link: https://www.econbiz.de/10003928844
Saved in:
5
Web site references in print advertising : an analysis of calls to action
Parsons, Amy L.
;
Lepkowska-White, Elzbieta
- In:
Journal of internet commerce
9
(
2010
)
3/4
,
pp. 151-163
Persistent link: https://www.econbiz.de/10008825708
Saved in:
6
Inhaltsanalyse von Werbung und Artikeln zur Mobilität
Hunecke, Marcel
;
Baasch, Stefanie
- In:
Symbolisch-emotionales Marketing für den ÖPNV : …
,
(pp. 55-60)
.
2007
Persistent link: https://www.econbiz.de/10003539999
Saved in:
7
Content analysis of OR job advertisements to infer required skills
Sodhi, M. S.
;
Son, B.-G.
- In:
Journal of the Operational Research Society : OR
61
(
2010
)
9
,
pp. 1315-1327
Persistent link: https://www.econbiz.de/10008654680
Saved in:
8
Female sports celebrities targeting female teenagers : a content analysis of magazine advertising
James, Melissa St.
- In:
Journal of business & economics research
8
(
2010
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003946759
Saved in:
9
Gender equity and social marketing : an analysis of tourism advertisements
Chhabra, Deepak
;
Andereck, Kathy
;
Yamanoi, Keiko
; …
- In:
Journal of travel and tourism marketing
28
(
2011
)
2
,
pp. 111-128
Persistent link: https://www.econbiz.de/10009008252
Saved in:
10
Indices, firm identity and performance : implications from the European financial services
Eldomiaty, Tarek Ibrahim
;
Behery, Mohamed
;
Choi, Chong-ju
; …
- In:
European business review : EBR ; the official journal …
23
(
2011
)
5
,
pp. 524-544
Persistent link: https://www.econbiz.de/10009356933
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