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~subject:"Bibliometrie"
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Bibliometrie
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Katrichis, Jerome M.
5
LaPlaca, Peter J.
5
Lichtenthal, J. David
2
Malhotra, Naresh K.
2
Mummalaneni, Venkatapparao
2
Uslay, Can
2
Brown, James R.
1
Chang, Wen-jung
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Dant, Rajiv P.
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Katrichis, Jerome
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Liao, Shu-hsien
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Wu, Chi-chuan
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Journal of business-to-business marketing
5
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
6
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A survey of market orientation research (1995 - 2008)
Liao, Shu-hsien
;
Chang, Wen-jung
;
Wu, Chi-chuan
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 301-310
Persistent link: https://www.econbiz.de/10008934041
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2
Relative presence of business-to-business research in the marketing literature
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 1-22
Persistent link: https://www.econbiz.de/10003850672
Saved in:
3
Commentary: relative presence of business-to-business research in the marketing literature : the demand-oriented path forward
Malhotra, Naresh K.
;
Uslay, Can
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 23-30
Persistent link: https://www.econbiz.de/10003851180
Saved in:
4
Commentary: relative presence of business-to-business research in retailing literature
Dant, Rajiv P.
;
Brown, James R.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 31-39
Persistent link: https://www.econbiz.de/10003851187
Saved in:
5
Commentary: Relative presence of business-to-business research in the marketing literature : review and future directions
Lichtenthal, J. David
;
Mummalaneni, Venkatapparao
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 40-54
Persistent link: https://www.econbiz.de/10003851190
Saved in:
6
Reply: Assessing B2B research in the marketing literature : focus versus relevance
LaPlaca, Peter J.
;
Katrichis, Jerome M.
- In:
Journal of business-to-business marketing
16
(
2009
)
1/2
,
pp. 55-61
Persistent link: https://www.econbiz.de/10003851198
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