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AI in marketing, consumer research and psychology : a systematic literature review and research agenda

Mariani, Marcello M.; Perez-Vega, Rodrigo; Wirtz, Jochen - In: Psychology & marketing 39 (2022) 4, pp. 755-776

Persistent link: https://www.econbiz.de/10013165434

Social impact theory : an examination of how immediacy operates as an influence upon social media interaction in Facebook fan pages

Perez-Vega, Rodrigo; Waite, Kathryn; O'Gorman, Kevin - In: The marketing review 16 (2016) 3, pp. 299-321

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From CRM to social CRM : a bibliometric review and research agenda for consumer research

Perez-Vega, Rodrigo; Hopkinson, Paul; Singhal, Aishwarya; … - In: Journal of business research : JBR 151 (2022), pp. 1-16

Persistent link: https://www.econbiz.de/10013459138

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Content analysis of female athlete endorsers in UK sports magazine Advertisements

Mogaji, Emmanuel - In: The IUP journal of brand management : IJBRM 16 (2019) 3, pp. 25-41

Persistent link: https://www.econbiz.de/10012111274

Reflecting a diversified country : a content analysis of newspaper advertisements in Great Britain

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Content Analysis of Female Athlete Endorsers in UK Sports Magazine Advertisements

Mogaji, Emmanuel - 2021

Despite an increased level of females’ participation in sports, the media coverage is still very low and inadvertently the use of female athletes as product endorsers has received limited attention. The purpose of this study is to provide an empirical insight into the frequency and nature of...

Persistent link: https://www.econbiz.de/10013235996