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~subject:"Big event"
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Big event
Sport
5,687
Sports
4,799
Sponsorship
1,843
Sponsoring
1,834
Professional sports
1,744
Profisport
1,743
Sportmarketing
1,150
Sports marketing
1,149
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883
Sport event
863
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802
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788
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762
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751
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725
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678
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656
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645
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631
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549
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544
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536
sport
513
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500
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465
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412
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405
sports
380
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371
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360
Welt
351
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350
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345
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339
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322
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316
Tourismus
313
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298
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30
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18
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18
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6
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4
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3
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253
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54
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3
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2
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1
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Maennig, Wolfgang
17
Feddersen, Arne
8
Matheson, Victor A.
8
Parent, Milena M.
8
Preuß, Holger
7
Dolan, Paul
6
Kavetsos, Georgios
6
Krekel, Christian
6
Mavridis, Dimitris
6
O'Reilly, Norm
6
Senik-Leygonie, Claudia
6
Szymanski, Stefan
6
Ziebarth, Nicolas R.
6
Büch, Martin-Peter
4
Séguin, Benoit
4
Vierhaus, Christopher
4
Alexandris, Kostas
3
Baade, Robert A.
3
Bezold, Thomas
3
Heslop, Louise A.
3
Metcalfe, Robert D.
3
Nadeau, John
3
Pechtl, Hans
3
Priks, Mikael
3
Rathke, Alexander
3
Woitek, Ulrich
3
Assaker, Guy
2
Bakhsh, Jordan T.
2
Brown, Graham
2
Chiba, Asako
2
Choi, J. Andrew
2
Clark, Greg
2
Contreras Guajardo, Dante
2
Cornwell, T. Bettina
2
Czech, Michaela
2
Desbordes, Michel
2
Dreyer, Axel
2
Fairley, Sheranne
2
Firgo, Matthias
2
Franz, Peter
2
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OECD
2
Asienhaus
1
Athens Institute for Education and Research
1
Conference on the Future of Sport in the European Union <2007, Brüssel>
1
EU China Civil Society Forum
1
Erich-Schmidt-Verlag
1
Friedrich-Ebert-Stiftung
1
Friedrich-Ebert-Stiftung / Gesprächskreis Sport, Gesellschaft, Zukunft
1
Hamburger Workshop Sport und Ökonomie <1, 2001, Hamburg>
1
London / Economic Development, Culture, Sport and Tourism Committee
1
Panhellenic Association of Sports Economists and Managers
1
Schweizerische Rückversicherungsgesellschaft
1
UNEP
1
Wellesley College / Department of Economics
1
Workshop Sport und Ökonomie <2001, Hamburg>
1
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European Sport management quarterly : ESMQ
14
Journal of sport management : the official journal of the North American Society of Sport Management
14
International journal of sport management and marketing : IJSMM
11
Journal of sports economics
11
Tourism management : research, policies, practice
8
Faculty research series / Holy Cross, Economics and Accounting
7
Sport management review
7
Asian business & management
5
Hamburg contemporary economic discussions
5
International journal of event and festival management
5
International journal of sport finance
5
International journal of sports marketing & sponsorship
5
Tourism economics : the business and finance of tourism and recreation
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Tourism management perspectives : TMP
4
Applied economics
3
Omega : the international journal of management science
3
Professionalisierung im Sportmanagement : Beiträge des 1. Kölner Sportökonomie-Kongresses
3
Regional studies
3
Revue d'économie politique
3
Sport and tourism : 53st congress 2003, Athens, Greece
3
Sportfinanzierung : Spannungen zwischen Markt und Staat
3
Tourismus und Sport : wirtschaftliche, soziologische und gesundheitliche Aspekte des Sport-Tourismus
3
Applied economics letters
2
Edition HWWI
2
Hamburg Contemporary Economic Discussions
2
International journal of hospitality management
2
Journal of hospitality marketing & management
2
Journal of travel and tourism marketing
2
Journal of vacation marketing
2
Lehr- und Handbücher zu Tourismus, Verkehr und Freizeit
2
Local Economic and Employment Development (LEED)
2
Neuere Anwendungsfelder der Input-Output-Analyse : Tagungsband ; Beiträge zum Halleschen Input-Output-Workshop 2004
2
Qualitätsmanagement im Sport : Beiträge des 5. Deutschen Sportökonomie-Kongresses [16. - 18. November 2006]
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Sport, Business and Management : an international journal ; SBM
2
The evolution of event tourism : concepts and approaches
2
Wissenschaftliche Berichte und Materialien / Bundesinstitut für Sportwissenschaft, Bonn
2
Acta oeconomica : periodical of the Hungarian Academy of Sciences
1
African journal of business and economic research : AJBER
1
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ECONIS (ZBW)
309
Showing
1
-
10
of
309
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date (oldest first)
1
The cameo effect of host country and the transitory mega-event : patterns of effect on
sponsorship
evaluation for
sport
tourists and residents
Nadeau, John
;
O'Reilly, Norm
;
Cakmak, Erdinc
;
Heslop, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
Saved in:
2
Ambush marketing in China : counterbalancing Olympic
sponsorship
efforts
Preuß, Holger
;
Gemeinder, Kai
;
Séguin, Benoit
- In:
Asian business & management
7
(
2008
)
2
,
pp. 243-263
Persistent link: https://www.econbiz.de/10003715601
Saved in:
3
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
4
Athens' Olympic Games 2004 impact on sponsors's stock returns
Samitas, Aristeidis
;
Kenourgios, Dimitris
;
Zounis, Peter
- In:
Applied financial economics
18
(
2008
)
18/21
,
pp. 1569-1580
Persistent link: https://www.econbiz.de/10003799966
Saved in:
5
Executive interview : an interview with David G. Brooks, general manager of the Beijing Olympics for Coca-Cola China
Brooks, David G.
;
Choi, J. Andrew
- In:
International journal of sport finance
3
(
2008
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10003735762
Saved in:
6
Sponsoring
und Konsumentenverhalten : eine olympische Perspektive
Preuß, Holger
- In:
Perspektiven des Sportmarketing : Besonderheiten, …
,
(pp. 229-248)
.
2005
Persistent link: https://www.econbiz.de/10003295954
Saved in:
7
Management-Handbuch
Sport
-Marketing
Hermanns, Arnold
(
ed.
)
-
2001
Persistent link: https://www.econbiz.de/10001559653
Saved in:
8
Tourist attitudes to mega-event sponsors: where does patriotism fit?
Chang, Ching-Hung
;
King, Brian
;
Shu, Shih-Tung
- In:
Journal of vacation marketing
26
(
2020
)
3
,
pp. 320-333
Persistent link: https://www.econbiz.de/10012265181
Saved in:
9
Advances in
sport
sponsorship
revenue forecasting : an event history analysis approach
Jensen, Jonathan A.
;
Turner, Brian A.
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
1
,
pp. 6-19
Persistent link: https://www.econbiz.de/10011697103
Saved in:
10
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
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