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~subject:"Big event"
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Mega-special-event promotions...
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Big event
Sport
27
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Sportveranstaltung
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23
Sports marketing
23
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20
Professional sports
17
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Sport organization
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Sportorganisation
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Designation of origin
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Markenimage
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Olympic Games
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Welt
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Ball game
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Ballsport
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Beziehungsmarketing
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Guerilla-Marketing
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O'Reilly, Norm
10
Séguin, Benoit
7
Heslop, Louise A.
5
Nadeau, John
5
Armenakyan, Anahit
3
Parent, Milena M.
3
Lu, Irene R. R.
2
Abeza, Gashaw
1
Beaupré, Renée
1
Berdnikov, Maksim
1
Cakmak, Erdinc
1
Ellis, Dana
1
Finch, David J.
1
Freeman, Ina
1
Gemeinder, Kai
1
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1
Legg, David
1
Norton, Brody
1
Olver, Denise
1
Patry, Philippe
1
Preuß, Holger
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International journal of sport management and marketing : IJSMM
7
Journal of sport management : the official journal of the North American Society of Sport Management
2
Asian business & management
1
Corporate reputation review : an international journal
1
European Sport management quarterly : ESMQ
1
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
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1
The Olympic brand, ambush marketing and clutter
Séguin, Benoit
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
Saved in:
2
Ambush marketing and the Olympic and Paralympic Marks Act : a national sponsor perspective
Ellis, Dana
;
Patry, Philippe
;
Séguin, Benoit
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
3/4
,
pp. 184-207
Persistent link: https://www.econbiz.de/10012059510
Saved in:
3
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
4
"Tell me who's your host and I'll tell you who you are" : Olympic Games image before and after the 2008 and 2010 Olympic Games
Armenakyan, Anahit
;
Heslop, Louise A.
;
Nadeau, John
; …
- In:
International journal of sport management and marketing …
14
(
2014
)
1/4
,
pp. 71-95
Persistent link: https://www.econbiz.de/10010399912
Saved in:
5
Mega-event and country co-branding : image shifts, transfers and reputational impacts
Heslop, Louise A.
;
Nadeau, John
;
O'Reilly, Norm
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
1
,
pp. 7-33
Persistent link: https://www.econbiz.de/10009741997
Saved in:
6
The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John
;
O'Reilly, Norm
;
Cakmak, Erdinc
;
Heslop, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
6
,
pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
Saved in:
7
Sport mega-events and tourism : contrasting the influence of host country and event
O'Reilly, Norm
;
Armenakyan, Anahit
;
Lu, Irene R. R.
; …
- In:
International journal of sport management and marketing …
16
(
2016
)
3/6
,
pp. 280-296
Persistent link: https://www.econbiz.de/10011642025
Saved in:
8
Symbolism and the effectiveness of Olympic mascots
Freeman, Ina
;
Knight, Peter
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
2
(
2007
)
1/2
,
pp. 41-58
Persistent link: https://www.econbiz.de/10003429052
Saved in:
9
Exploring the involvement of athletes in influencing a host country's image via social media : the case of the Rio 2016 Olympic Games
Berdnikov, Maksim
;
O'Reilly, Norm
;
Abeza, Gashaw
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 209-225
Persistent link: https://www.econbiz.de/10012697140
Saved in:
10
A social capital view of an Olympic and Paralympic Games bid exploration process
Finch, David J.
;
Legg, David
;
O'Reilly, Norm
;
Wright, Stefan
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
2
,
pp. 302-321
Persistent link: https://www.econbiz.de/10012497341
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