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~subject:"Brand"
~subject:"Deutschland"
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Value brands : cheap or trendy...
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Brand
Deutschland
Konsumentenverhalten
79,055
Consumer behaviour
78,623
Theorie
9,824
Theory
9,638
Brand management
9,376
Markenführung
9,375
Markenartikel
9,114
Youth
9,036
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8,935
Jugendliche
8,927
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8,922
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7,257
Brand image
7,208
USA
6,219
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5,813
Online-Handel
5,450
Online retailing
5,436
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5,426
Customer satisfaction
5,423
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4,841
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4,837
Germany
4,570
Online-Marketing
4,515
Internet marketing
4,489
Einzelhandel
4,365
Dienstleistungsqualität
4,316
Service quality
4,314
Retail trade
4,266
Werbewirkung
3,749
Advertising effects
3,699
Verbraucherverhalten
3,569
Electronic Commerce
3,563
Experiment
3,511
E-commerce
3,450
Werbung
3,232
Emotion
3,189
Advertising
3,108
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2,953
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2,209
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7,380
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5,637
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89
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2
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1,035
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979
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845
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Huber, Frank
62
Bauer, Hans H.
61
Sattler, Henrik
37
Wiedmann, Klaus-Peter
37
Esch, Franz-Rudolf
34
Burmann, Christoph
31
Bruhn, Manfred
29
Spiller, Achim
28
Baumgarth, Carsten
27
De Chernatony, Leslie
27
Fournier, Susan
27
Siedler, Thomas
27
Gerpott, Torsten J.
26
Keller, Kevin Lane
26
Gierl, Heribert
25
Dawes, John
24
Herrmann, Andreas
24
Phau, Ian
24
Ahlert, Dieter
23
Gröppel-Klein, Andrea
23
Riphahn, Regina T.
23
Meffert, Heribert
22
Swoboda, Bernhard
22
Hildebrandt, Lutz
21
Roosen, Jutta
20
Sarkar, Abhigyan
19
Walsh, Gianfranco
19
Diller, Hermann
18
Fetscherin, Marc
18
Meyer, Frederik
18
Frondel, Manuel
17
Hruschka, Harald
17
Ko, Eunju
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Wildner, Raimund
17
Bronnenberg, Bart J.
16
Herrmann, Roland
16
Olbrich, Rainer
16
Schmitz, Hendrik
16
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Springer Fachmedien Wiesbaden
57
Institut für Demoskopie Allensbach
28
National Bureau of Economic Research
20
Université Paris-Dauphine (Paris IX)
19
Verlag Dr. Kovač
16
Deutsches Jugendinstitut
13
Deutsches Institut für Wirtschaftsforschung / Projektgruppe Das Sozio-Ökonomische Panel
11
Markenverband
11
Gesellschaft zur Erforschung des Markenwesens
10
Nomos Verlagsgesellschaft
10
Books on Demand GmbH <Norderstedt>
9
Deutsche Shell-Aktiengesellschaft / Jugendwerk
9
Deutscher Dialogmarketing Verband
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Axel-Springer-Verlag
8
Bertelsmann Stiftung
8
Friedrich-Schiller-Universität Jena
8
NetLibrary, Inc
7
SOEP-IS Group
7
Fördergesellschaft Marketing an der Universität Augsburg
6
Haufe-Lexware GmbH & Co. KG
6
Institut der Deutschen Wirtschaft Köln
6
Axel Springer AG
5
Axel-Springer-Verlag / Marketing Anzeigen
5
Bundesinstitut für Berufsbildung
5
Center of Market Oriented Product and Production Management
5
Gesellschaft für Ökologische Kommunikation mbH
5
Helmut-Schmidt-Universität
5
Lithuanian University of Agriculture
5
Siauliai University
5
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
5
Tectum Verlag
5
Vytautas Magnus University
5
Deutsches Institut für Altersvorsorge
4
Deutschland / Bundesministerium für Bildung und Forschung
4
Deutschland / Bundesministerium für Familie, Senioren, Frauen und Jugend
4
Deutschland / Bundeswehr / Universität Hamburg
4
Europäische Kommission
4
Europäische Kommission / Generaldirektion Umwelt
4
Fraunhofer-Institut für System- und Innovationsforschung
4
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Journal of business research : JBR
298
The journal of brand management : an international journal
286
The journal of product & brand management
202
Journal of retailing and consumer services
186
SpringerLink / Bücher
184
Psychology & marketing
89
Gabler Edition Wissenschaft
75
European journal of marketing : EJM
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
Europäische Hochschulschriften / 5
65
Research
51
Marketing : ZFP ; journal of research and management
50
Asia Pacific journal of marketing and logistics
49
Journal of marketing
46
International journal of consumer studies
45
Springer eBook Collection / Business and Economics
45
Jahrbuch der Absatz- und Verbrauchsforschung
44
Marketing letters : a journal of research in marketing
43
The journal of consumer marketing
43
Journal of advertising research
41
Journal of strategic marketing
41
Schriftenreihe Studien zum Konsumentenverhalten
41
Marketing intelligence & planning
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Journal of fashion marketing and management
37
Journal of international consumer marketing
37
Markenartikel : das Magazin für Markenführung
37
Journal of marketing communications
36
International journal of hospitality management
34
Business horizons
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Journal of the Academy of Marketing Science
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
Journal of marketing management : MM
30
Journal of promotion management : JPM
30
International journal of advertising : the quarterly review of marketing communications
29
International marketing review
29
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Source
All
ECONIS (ZBW)
12,434
USB Cologne (EcoSocSci)
330
EconStor
192
RePEc
109
BASE
31
Other ZBW resources
6
ArchiDok
4
OLC EcoSci
2
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Showing
1
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10
of
13,108
Sort
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articles prioritized
date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
3
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
4
Young New Zealand shoppers'
brand
perceptions and ethnocentricity
Shergill, Gurvinder S.
;
Rosmala, Yuli
;
Parsons, Andrew G.
- In:
International journal of retail & distribution management
38
(
2010
)
8
,
pp. 613-624
Persistent link: https://www.econbiz.de/10008651873
Saved in:
5
Do consumers perceive differences between a US global
brand
and domestic
brand
? : a consumer-based
brand
equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
6
Fashion
value brands : the relationship between identity and image
Ross, Jill
;
Harradine, Rod
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10009268722
Saved in:
7
Can Islam and status consumption live together in the house of
fashion
clothing?
O’Cass, Aron
;
Lee, Wai Jin
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 440-459
Persistent link: https://www.econbiz.de/10010198000
Saved in:
8
In search of status through brands from Western and Asian origins : examining the changing face of
fashion
clothing consumption in Chinese young adults
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 505-515
Persistent link: https://www.econbiz.de/10010128319
Saved in:
9
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
10
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
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