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~subject:"Brand"
~subject:"Einzelhandel"
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Value brands : cheap or trendy...
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Brand
Einzelhandel
Konsumentenverhalten
79,055
Consumer behaviour
78,623
Theorie
9,824
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9,638
Brand management
9,376
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9,375
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9,114
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9,036
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8,935
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8,927
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8,922
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7,257
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7,208
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6,219
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5,813
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5,523
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5,450
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5,436
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5,426
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5,423
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4,841
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4,837
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4,570
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4,515
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4,489
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4,316
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4,314
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4,266
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3,749
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3,699
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3,569
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3,563
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3,511
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3,450
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3,232
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3,189
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3,108
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2,953
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30
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Sattler, Henrik
33
Burmann, Christoph
28
De Chernatony, Leslie
27
Esch, Franz-Rudolf
27
Grewal, Dhruv
27
Fournier, Susan
26
Keller, Kevin Lane
26
Dawes, John
25
Gázquez-Abad, Juan Carlos
25
Baumgarth, Carsten
24
Phau, Ian
24
Chintagunta, Pradeep K.
22
Martínez-López, Francisco J.
22
Pantano, Eleonora
22
Bang, Nguyen
21
Huber, Frank
21
Loureiro, Sandra Maria Correia
21
Melewar, T. C.
21
Sarkar, Abhigyan
21
Schramm-Klein, Hanna
20
Swoboda, Bernhard
20
Bronnenberg, Bart J.
19
Das, Gopal
19
Ko, Eunju
19
Rajagopal
19
Bauer, Hans H.
18
Fetscherin, Marc
18
Paul, Justin
18
Romaniuk, Jenni
18
Bruhn, Manfred
17
Gijsbrechts, Els
17
Hruschka, Harald
17
Japutra, Arnold
17
Steenkamp, Jan-Benedict E. M.
17
Ailawadi, Kusum L.
16
Dubé, Jean-Pierre
16
Zielke, Stephan
16
Diamantopoulos, Adamantios
15
Franses, Philip Hans
15
Gierl, Heribert
15
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Springer Fachmedien Wiesbaden
24
Université Paris-Dauphine (Paris IX)
19
National Bureau of Economic Research
17
Gesellschaft zur Erforschung des Markenwesens
8
NetLibrary, Inc
7
Lithuanian University of Agriculture
5
Siauliai University
5
Verlag Dr. Kovač
5
Vytautas Magnus University
5
Books on Demand GmbH <Norderstedt>
4
Europäische Kommission
4
Europäische Kommission / Generaldirektion Umwelt
4
Haufe-Lexware GmbH & Co. KG
4
ISM University of Management and Economics
4
Information Resources Management Association
4
Markenverband
4
Université Paris-Dauphine
4
Europäische Kommission / Gemeinsame Forschungsstelle 5109549-X
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Stellenbosch University / Bureau for Economic Research
3
The Nielsen Company (Germany)
3
Universitat Pompeu Fabra / Departament d'Economia i Empresa
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Center for Economic Research <Tilburg>
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Chambre de commerce et d'industrie de Paris
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Erasmus Research Institute of Management
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2
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2
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2
International Institute of Social and Economic Sciences
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Nomos Verlagsgesellschaft
2
Nordic Council of Ministers
2
Springer Gabler <Firma>
2
United States Trademark Association
2
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Journal of retailing and consumer services
597
Journal of business research : JBR
396
The journal of brand management : an international journal
291
The journal of product & brand management
206
Journal of retailing
140
International journal of retail & distribution management
130
The international review of retail, distribution and consumer research
121
Psychology & marketing
109
European journal of marketing : EJM
94
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
83
International journal of retail and distribution management
78
SpringerLink / Bücher
75
Journal of marketing
64
Asia Pacific journal of marketing and logistics
63
Marketing intelligence & planning
57
Journal of fashion marketing and management
56
Journal of strategic marketing
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
54
The journal of consumer marketing
53
Management science : journal of the Institute for Operations Research and the Management Sciences
51
Marketing : ZFP ; journal of research and management
51
Journal of the Academy of Marketing Science
50
Marketing letters : a journal of research in marketing
50
International journal of consumer studies
48
European journal of operational research : EJOR
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of advertising research
42
Journal of international consumer marketing
42
Business horizons
41
International journal of electronic marketing and retailing : IJEMR
41
Cogent business & management
40
Journal of marketing communications
39
Journal of consumer research : JCR ; an interdisciplinary bimonthly
37
Journal of marketing management : MM
36
International journal of hospitality management
34
International journal of market research : JMRS ; the journal of the Market Research Society
34
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
34
Industrial marketing management : the international journal for industrial and high-tech firms
32
Journal of promotion management : JPM
32
Journal of promotion management : innovations in planning and applied research
32
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Source
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ECONIS (ZBW)
11,831
RePEc
99
BASE
31
USB Cologne (EcoSocSci)
22
EconStor
12
Other ZBW resources
6
ArchiDok
4
OLC EcoSci
2
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Showing
1
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10
of
12,007
Sort
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articles prioritized
date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
3
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
4
Young New Zealand shoppers'
brand
perceptions and ethnocentricity
Shergill, Gurvinder S.
;
Rosmala, Yuli
;
Parsons, Andrew G.
- In:
International journal of retail & distribution management
38
(
2010
)
8
,
pp. 613-624
Persistent link: https://www.econbiz.de/10008651873
Saved in:
5
Do consumers perceive differences between a US global
brand
and domestic
brand
? : a consumer-based
brand
equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
6
Fashion
value brands : the relationship between identity and image
Ross, Jill
;
Harradine, Rod
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10009268722
Saved in:
7
Can Islam and status consumption live together in the house of
fashion
clothing?
O’Cass, Aron
;
Lee, Wai Jin
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 440-459
Persistent link: https://www.econbiz.de/10010198000
Saved in:
8
In search of status through brands from Western and Asian origins : examining the changing face of
fashion
clothing consumption in Chinese young adults
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 505-515
Persistent link: https://www.econbiz.de/10010128319
Saved in:
9
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
10
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
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