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~subject:"Brand"
~subject:"Electronic Commerce"
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Value brands : cheap or trendy...
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Subject
All
Brand
Electronic Commerce
Konsumentenverhalten
79,055
Consumer behaviour
78,623
Theorie
9,824
Theory
9,638
Brand management
9,376
Markenführung
9,375
Markenartikel
9,114
Youth
9,036
Beziehungsmarketing
8,935
Jugendliche
8,927
Relationship marketing
8,922
Markenimage
7,257
Brand image
7,208
USA
6,219
United States
5,813
Deutschland
5,523
Online-Handel
5,450
Online retailing
5,436
Kundenzufriedenheit
5,426
Customer satisfaction
5,423
Social Web
4,841
Social web
4,837
Germany
4,570
Online-Marketing
4,515
Internet marketing
4,489
Einzelhandel
4,365
Dienstleistungsqualität
4,316
Service quality
4,314
Retail trade
4,266
Werbewirkung
3,749
Advertising effects
3,699
Verbraucherverhalten
3,569
Experiment
3,511
E-commerce
3,450
Werbung
3,232
Emotion
3,189
Advertising
3,108
Preismanagement
2,953
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Online availability
All
Undetermined
4,360
Free
2,036
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All
Article
8,324
Book / Working Paper
3,158
Journal
19
Other
2
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All
Article in journal
7,159
Aufsatz in Zeitschrift
7,159
Aufsatz im Buch
1,036
Book section
1,036
Graue Literatur
616
Non-commercial literature
616
Hochschulschrift
465
Working Paper
455
Arbeitspapier
453
Thesis
390
Collection of articles of several authors
158
Sammelwerk
158
Conference paper
99
Konferenzbeitrag
99
Aufsatzsammlung
94
Case study
79
Fallstudie
79
Bibliografie enthalten
74
Bibliography included
74
Reprint
72
Konferenzschrift
46
Conference proceedings
26
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22
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22
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22
Sammlung
22
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16
Handbuch
16
Ratgeber
15
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13
Guidebook
13
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13
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11
Systematic review
10
Übersichtsarbeit
10
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9
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9
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9
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8
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8
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English
10,114
German
1,202
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101
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46
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20
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8
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7
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4
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4
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4
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3
Swedish
3
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1
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1
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1
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1
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1
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1
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1
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1
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Author
All
Sattler, Henrik
33
Esch, Franz-Rudolf
28
Burmann, Christoph
27
De Chernatony, Leslie
27
Bauer, Hans H.
26
Fournier, Susan
26
Keller, Kevin Lane
26
Baumgarth, Carsten
24
Dawes, John
24
Phau, Ian
24
Huber, Frank
23
Usman, Osly
21
Bronnenberg, Bart J.
19
Sarkar, Abhigyan
19
Fetscherin, Marc
18
Bruhn, Manfred
17
Chintagunta, Pradeep K.
17
Ko, Eunju
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Khan, Imran
16
Wiedmann, Klaus-Peter
16
Bang, Nguyen
15
Diamantopoulos, Adamantios
15
Dubé, Jean-Pierre
15
Franses, Philip Hans
15
Japutra, Arnold
15
King, Stephen
15
Loureiro, Sandra Maria Correia
15
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
15
Gierl, Heribert
14
Herrmann, Andreas
14
Hildebrandt, Lutz
14
Hruschka, Harald
14
Sarkar, Juhi Gahlot
14
Dwivedi, Yogesh Kumar
13
Guzman, Francisco
13
MacInnis, Deborah J.
13
Olbrich, Rainer
13
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Institution
All
Springer Fachmedien Wiesbaden
27
National Bureau of Economic Research
20
Université Paris-Dauphine (Paris IX)
19
Gesellschaft zur Erforschung des Markenwesens
8
NetLibrary, Inc
8
Verlag Dr. Kovač
6
Europäische Kommission
5
Information Resources Management Association
5
Lithuanian University of Agriculture
5
Siauliai University
5
Vytautas Magnus University
5
Europäische Kommission / Generaldirektion Umwelt
4
Haufe-Lexware GmbH & Co. KG
4
ISM University of Management and Economics
4
Markenverband
4
OECD
4
RWTH Aachen
4
Université Paris-Dauphine
4
Books on Demand GmbH <Norderstedt>
3
Edward Elgar Publishing
3
Europäische Kommission / Gemeinsame Forschungsstelle 5109549-X
3
Fördergesellschaft Marketing an der Universität Augsburg
3
IGI Global
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Universitat Pompeu Fabra / Departament d'Economia i Empresa
3
AMACOM
2
Campus Verlag
2
Center for Economic Research <Tilburg>
2
Chambre de commerce et d'industrie de Paris
2
Erasmus Research Institute of Management
2
Europäische Kommission / Gemeinsame Forschungsstelle
2
Foreign Department of the Continental and Commercial Banks
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
International Institute of Social and Economic Sciences
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Maastricht Research School of Economics of Technology and Organizations
2
Nomos Verlagsgesellschaft
2
United States Trademark Association
2
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Published in...
All
Journal of business research : JBR
349
Journal of retailing and consumer services
322
The journal of brand management : an international journal
285
The journal of product & brand management
204
Psychology & marketing
96
SpringerLink / Bücher
80
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
European journal of marketing : EJM
74
Asia Pacific journal of marketing and logistics
69
Journal of internet commerce
61
Electronic commerce research
57
International journal of electronic marketing and retailing : IJEMR
57
Journal of marketing
56
Journal of fashion marketing and management
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
International journal of hospitality management
54
Journal of retailing
52
Cogent business & management
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
Management science : journal of the Institute for Operations Research and the Management Sciences
47
Marketing letters : a journal of research in marketing
47
Journal of strategic marketing
46
Marketing intelligence & planning
46
International journal of consumer studies
45
Journal of advertising research
44
Journal of the Academy of Marketing Science
44
Marketing : ZFP ; journal of research and management
44
International journal of internet marketing and advertising : IJIMA
43
International journal of retail & distribution management
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
The international review of retail, distribution and consumer research
42
The journal of consumer marketing
42
Information systems research : ISR
41
Journal of marketing communications
40
Journal of international consumer marketing
39
Business horizons
38
International journal of e-business research : an official publication of the Information Resources Management Association
38
Industrial marketing management : the international journal for industrial and high-tech firms
36
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
35
International journal of business information systems : IJBIS
35
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Source
All
ECONIS (ZBW)
11,328
RePEc
97
BASE
31
USB Cologne (EcoSocSci)
30
EconStor
7
Other ZBW resources
6
ArchiDok
4
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Showing
1
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10
of
11,503
Sort
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articles prioritized
date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
3
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
4
Young New Zealand shoppers'
brand
perceptions and ethnocentricity
Shergill, Gurvinder S.
;
Rosmala, Yuli
;
Parsons, Andrew G.
- In:
International journal of retail & distribution management
38
(
2010
)
8
,
pp. 613-624
Persistent link: https://www.econbiz.de/10008651873
Saved in:
5
Do consumers perceive differences between a US global
brand
and domestic
brand
? : a consumer-based
brand
equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
6
Fashion
value brands : the relationship between identity and image
Ross, Jill
;
Harradine, Rod
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10009268722
Saved in:
7
Can Islam and status consumption live together in the house of
fashion
clothing?
O’Cass, Aron
;
Lee, Wai Jin
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 440-459
Persistent link: https://www.econbiz.de/10010198000
Saved in:
8
In search of status through brands from Western and Asian origins : examining the changing face of
fashion
clothing consumption in Chinese young adults
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 505-515
Persistent link: https://www.econbiz.de/10010128319
Saved in:
9
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
10
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
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