art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ …Klappentext: Despite being vastly different both socially and economically, art and fashion are increasingly converging … when they join the art world and illustrates how art and fashion brands can interact strategically at different levels …

methodological roadmap of brand management research in the third age of consumption. Leading experts and pioneers of key concepts in … brand management give insights into the exponential growth of the field and identify promising directions for future … investigation. Illustrating the significant depth and breadth of research in brand management, contributors explore both …