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~subject:"Brand"
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Brand
Markenführung
17,031
Brand management
17,009
Markenimage
10,873
Brand image
10,658
Konsumentenverhalten
9,932
Consumer behaviour
9,919
Markenartikel
9,129
Beziehungsmarketing
3,023
Relationship marketing
3,022
Markenpolitik
2,468
Social Web
2,033
Social web
2,030
Deutschland
1,909
Online-Marketing
1,795
Internet marketing
1,761
Marketingmanagement
1,662
Marketing management
1,633
Germany
1,604
Werbewirkung
1,535
Advertising effects
1,511
Theorie
1,377
Theory
1,366
Marketing
1,208
USA
1,132
Luxusgüter
1,128
Luxury goods
1,127
United States
1,102
Werbung
1,069
Herkunftsbezeichnung
1,016
Designation of origin
1,013
Corporate reputation
975
Firmenimage
974
Advertising
973
Customer satisfaction
926
Kundenzufriedenheit
925
Tourismusmarketing
883
Tourism marketing
881
Einzelhandel
849
Handelsmarke
834
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Online availability
All
Undetermined
2,855
Free
1,320
Type of publication
All
Article
5,688
Book / Working Paper
2,327
Journal
17
Other
2
Type of publication (narrower categories)
All
Article in journal
4,725
Aufsatz in Zeitschrift
4,725
Aufsatz im Buch
848
Book section
848
Graue Literatur
434
Non-commercial literature
434
Hochschulschrift
338
Working Paper
322
Arbeitspapier
320
Thesis
296
Collection of articles of several authors
121
Sammelwerk
121
Bibliografie enthalten
71
Bibliography included
71
Case study
67
Fallstudie
67
Reprint
67
Aufsatzsammlung
66
Conference paper
60
Konferenzbeitrag
60
Konferenzschrift
33
Conference proceedings
22
Collection of articles written by one author
15
Sammlung
15
Amtsdruckschrift
13
Government document
13
Handbook
13
Handbuch
13
Lehrbuch
13
Textbook
11
Company information
9
Firmeninformation
9
Fallstudiensammlung
8
Mehrbändiges Werk
8
Multi-volume publication
8
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8
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7
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7
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6
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English
6,879
German
982
Undetermined
95
French
37
Lithuanian
20
Italian
7
Polish
6
Indonesian
4
Russian
4
Spanish
4
Dutch
3
Swedish
2
Arabic
1
Bulgarian
1
Danish
1
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1
Hungarian
1
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1
Portuguese
1
Romanian
1
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Author
All
Sattler, Henrik
33
Burmann, Christoph
27
Esch, Franz-Rudolf
27
De Chernatony, Leslie
26
Fournier, Susan
26
Keller, Kevin Lane
26
Baumgarth, Carsten
25
Dawes, John
24
Phau, Ian
24
Huber, Frank
20
Sarkar, Abhigyan
19
Fetscherin, Marc
18
Bruhn, Manfred
17
Ko, Eunju
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Bauer, Hans H.
16
Bronnenberg, Bart J.
16
Diamantopoulos, Adamantios
15
Dubé, Jean-Pierre
15
Franses, Philip Hans
15
King, Stephen
15
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
15
Chintagunta, Pradeep K.
14
Hruschka, Harald
14
Khan, Imran
14
Loureiro, Sandra Maria Correia
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Guzman, Francisco
13
Hildebrandt, Lutz
13
Japutra, Arnold
13
Olbrich, Rainer
13
Veloutsou, Cleopatra
13
Gierl, Heribert
12
Herrmann, Andreas
12
MacInnis, Deborah J.
12
Trinh, Giang
12
Ailawadi, Kusum L.
11
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Institution
All
Université Paris-Dauphine (Paris IX)
19
Springer Fachmedien Wiesbaden
16
National Bureau of Economic Research
13
Gesellschaft zur Erforschung des Markenwesens
8
NetLibrary, Inc
7
Lithuanian University of Agriculture
5
Siauliai University
5
Verlag Dr. Kovač
5
Vytautas Magnus University
5
Europäische Kommission
4
Europäische Kommission / Generaldirektion Umwelt
4
Haufe-Lexware GmbH & Co. KG
4
ISM University of Management and Economics
4
Information Resources Management Association
4
Markenverband
4
Université Paris-Dauphine
4
Europäische Kommission / Gemeinsame Forschungsstelle 5109549-X
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Universitat Pompeu Fabra / Departament d'Economia i Empresa
3
AMACOM
2
Books on Demand GmbH <Norderstedt>
2
Center for Economic Research <Tilburg>
2
Chambre de commerce et d'industrie de Paris
2
Erasmus Research Institute of Management
2
Europäische Kommission / Gemeinsame Forschungsstelle
2
Foreign Department of the Continental and Commercial Banks
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
International Institute of Social and Economic Sciences
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Nomos Verlagsgesellschaft
2
United States Trademark Association
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Access Marketing Management e.V.
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Marketing Association
1
Association Nutrition Demain
1
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Published in...
All
The journal of brand management : an international journal
291
Journal of business research : JBR
283
The journal of product & brand management
200
Journal of retailing and consumer services
167
Psychology & marketing
77
European journal of marketing : EJM
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
58
Asia Pacific journal of marketing and logistics
46
Journal of marketing
46
Marketing letters : a journal of research in marketing
42
Journal of strategic marketing
40
Journal of advertising research
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing communications
35
Marketing : ZFP ; journal of research and management
34
International journal of hospitality management
33
Journal of international consumer marketing
32
Business horizons
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of the Academy of Marketing Science
30
Journal of marketing management : MM
29
Journal of promotion management : JPM
29
European journal of marketing
28
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Brands and branding
27
International journal of consumer studies
26
Journal of retailing
26
International marketing review
25
Journal of global marketing
25
Journal of promotion management : innovations in planning and applied research
25
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
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Source
All
ECONIS (ZBW)
7,890
RePEc
96
BASE
31
EconStor
7
Other ZBW resources
6
ArchiDok
4
Showing
1
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10
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8,034
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articles prioritized
date (newest first)
date (oldest first)
1
Effects of negative
brand
information : measuring impact of celebrity identification and
brand
commitment
Um, Nam-hyun
- In:
Journal of global marketing
26
(
2013
)
2
,
pp. 68-79
Persistent link: https://www.econbiz.de/10010189542
Saved in:
2
Follow the leader or go your own way : the use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding
Chaifetz, Marshal
;
Smith, Nicholas Pace
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 358-366
Persistent link: https://www.econbiz.de/10012286206
Saved in:
3
The formation of a nation tourism
brand
of Ukraine
Melnychenko, Svitlana
;
Bosovska, Myroslava
;
Okhrimenko, Alla
- In:
Baltic Journal of Economic Studies
7
(
2021
)
2
,
pp. 161-169
Persistent link: https://www.econbiz.de/10012587094
Saved in:
4
Brand
management at a local scale : a case of "Ghost Awareness"
Ruão, Teresa
;
Marinho, Sandra
;
Balonas, Sara
;
Melo, …
- In:
Corporate reputation review : an international journal
19
(
2016
)
2
,
pp. 179-193
Persistent link: https://www.econbiz.de/10011552662
Saved in:
5
The moderating role of technology anxiety on
brand
service quality,
brand
image and their relation to
brand
loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
6
Consumer-based
brand
equity : do
brand
relationships matter?
Ruzzier, Maja Konečnik
;
Petek, Nuša
;
Bavdaž, Mojca
- In:
Management : journal of contemporary management issues
27
(
2022
)
1
,
pp. 191-212
Persistent link: https://www.econbiz.de/10013502536
Saved in:
7
Brand
and price : key signals when opening a franchise outlet
Calderon-Monge, Esther
;
Huerta-Zavala, Pilar
- In:
Journal of promotion management : JPM
21
(
2015
)
4
,
pp. 416-431
Persistent link: https://www.econbiz.de/10011433399
Saved in:
8
Brand
personification and symbolic consumption among ethnic minority teenage consumers : an empirical study
Gbadamosi, Ayantunji
- In:
The journal of brand management : an international journal
22
(
2015
)
9
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011438544
Saved in:
9
Effect of celebrity endorsement in advertising activities by product type
Karasiewicz, Grzegorz
;
Kowalczuk, Martyna
- In:
International journal of management and economics
44
(
2014
),
pp. 76-93
Persistent link: https://www.econbiz.de/10011417546
Saved in:
10
Brand
owner approaches to assessing the risk of product counterfeiting
Wilson, Jeremy M.
;
Sullivan, Brandon A.
- In:
The journal of brand management : an international journal
23
(
2016
)
3
,
pp. 327-344
Persistent link: https://www.econbiz.de/10011477748
Saved in:
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