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Effect of sales on brand loyalty
Huang, Rui (contributor); Perloff, Jeffrey M. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003718953
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Effects of sales on brand loyalty
Huang, Rui (contributor); Perloff, Jeffrey M. (contributor);  … - In: Journal of agricultural & food industrial organization 4 (2006) 1, pp. 1-24
Persistent link: https://www.econbiz.de/10003558370
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Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign fashion brands : the moderating role of country of salesperson
Choi, Yu Hua; Choo, Ho Jung - In: Journal of retailing and consumer services 28 (2016), pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
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Blinded by the brand : inauthentic salesperson brand attachment and its influence on customer purchase intentions
Beeler, Lisa; Zablah, Alex R.; Rapp, Adam - In: Journal of personal selling & sales management : JPSSM 41 (2021) 3, pp. 268-284
Persistent link: https://www.econbiz.de/10012623653
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Investigating firm level drivers of salesperson brand identification
Allison, Lee; Flaherty, Karen E. - In: Journal of business research : JBR 121 (2020), pp. 154-169
Persistent link: https://www.econbiz.de/10012417335
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Stuck like glue : the formation and consequences of brand attachments among salespeople
Gillespie, Erin Adamson; Noble, Stephanie M. - In: The journal of personal selling & sales management : JPSSM 37 (2017) 3, pp. 228-249
Persistent link: https://www.econbiz.de/10011753791
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Brand-compliant behavior of outside sales people : its importance, challenges and ensuring that it is embraced
Mahadevan, Jochen; Zinkann, Reinhard Christian - In: Transfer : Zeitschrift für Kommunikation und … 67 (2021) 1, pp. 72-74
Persistent link: https://www.econbiz.de/10012490387
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When the brand is your bread and butter : review, synthesis, and directions for future exploration of salespeople-brand relationships
Beeler, Lisa; Rouziou, Maria; Gyomlai, Moumita Das - In: Journal of personal selling & sales management : JPSSM 43 (2023) 4, pp. 270-288
Persistent link: https://www.econbiz.de/10014447831
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Branded service encounters : strategically aligning employee behavior with the brand positioning
Sirianni, Nancy J.; Bitner, Mary Jo; Brown, Stephen Walter - In: Journal of marketing 77 (2013) 6, pp. 108-123
Persistent link: https://www.econbiz.de/10010203344
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Customer loyalty in online hotel booking platforms
Li, Wei-Chin; Chang, Kuei-Feng; Chen, Chen-Ju - In: International journal of business 28 (2023) 3, pp. 147-165
Persistent link: https://www.econbiz.de/10014340612