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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Global Brand Conference <11., 2016, Bradford>
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Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
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Institut für Handelsmanagement <Münster (Westf)>
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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Markendialog <12, 2008, Berlin>
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Journal of business research : JBR
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The journal of brand management : an international journal
192
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173
Journal of retailing and consumer services
150
Psychology & marketing
64
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
32
Journal of marketing communications
32
Journal of strategic marketing
31
Journal of the Academy of Marketing Science
31
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
Marketing intelligence & planning
29
International journal of hospitality management
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of promotion management : innovations in planning and applied research
26
International journal of consumer studies
25
Journal of global marketing
24
International journal of advertising : the review of marketing communications
23
Journal of marketing
23
Journal of promotion management : JPM
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Cogent business & management
22
European journal of marketing
22
International marketing review
22
The IUP journal of brand management : IJBRM
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of retailing
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
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Journal of marketing management : MM
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SpringerLink / Bücher
19
Young consumers : insight and ideas for responsible marketers
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International journal of market research
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ECONIS (ZBW)
4,267
Other ZBW resources
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RePEc
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1
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1
Effect of sales on brand loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003718953
Saved in:
2
Effects of sales on brand loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
- In:
Journal of agricultural & food industrial organization
4
(
2006
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10003558370
Saved in:
3
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign fashion brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
4
Blinded by the brand : inauthentic salesperson brand attachment and its influence on customer purchase intentions
Beeler, Lisa
;
Zablah, Alex R.
;
Rapp, Adam
- In:
Journal of personal selling & sales management : JPSSM
41
(
2021
)
3
,
pp. 268-284
Persistent link: https://www.econbiz.de/10012623653
Saved in:
5
Investigating firm level drivers of salesperson brand identification
Allison, Lee
;
Flaherty, Karen E.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 154-169
Persistent link: https://www.econbiz.de/10012417335
Saved in:
6
Stuck like glue : the formation and consequences of brand attachments among
salespeople
Gillespie, Erin Adamson
;
Noble, Stephanie M.
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
3
,
pp. 228-249
Persistent link: https://www.econbiz.de/10011753791
Saved in:
7
Brand-compliant behavior of outside sales people : its importance, challenges and ensuring that it is embraced
Mahadevan, Jochen
;
Zinkann, Reinhard Christian
- In:
Transfer : Zeitschrift für Kommunikation und …
67
(
2021
)
1
,
pp. 72-74
Persistent link: https://www.econbiz.de/10012490387
Saved in:
8
When the brand is your bread and butter : review, synthesis, and directions for future exploration of
salespeople
-brand relationships
Beeler, Lisa
;
Rouziou, Maria
;
Gyomlai, Moumita Das
- In:
Journal of personal selling & sales management : JPSSM
43
(
2023
)
4
,
pp. 270-288
Persistent link: https://www.econbiz.de/10014447831
Saved in:
9
Branded service encounters : strategically aligning employee behavior with the brand positioning
Sirianni, Nancy J.
;
Bitner, Mary Jo
;
Brown, Stephen Walter
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 108-123
Persistent link: https://www.econbiz.de/10010203344
Saved in:
10
Customer loyalty in online hotel booking platforms
Li, Wei-Chin
;
Chang, Kuei-Feng
;
Chen, Chen-Ju
- In:
International journal of business
28
(
2023
)
3
,
pp. 147-165
Persistent link: https://www.econbiz.de/10014340612
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