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Brand
United Kingdom
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Brand management
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Markenführung
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Marketing
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SME
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Großbritannien
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KMU
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Consumer behaviour
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Relationship marketing
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Internet marketing
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Brand image
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Marketingmanagement
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Standortmarketing
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Theorie
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B-to-B-Marketing
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Rowley, Jennifer
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Edmundson-Bird, David
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Hanna, Sonya
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Holliman, Geraint
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Journal of air transport management
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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Business to business digital content marketing : marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
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2
Brand presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
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3
Towards a model of the pace brand web
Hanna, Sonya
;
Rowley, Jennifer
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 100-112
Persistent link: https://www.econbiz.de/10010508433
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4
Modeling airline crisis management capability : brand attitude, brand credibility and intention
Kao, Grace Hsiu-Ying
;
Wang, Stephen W.
;
Farquhar, …
- In:
Journal of air transport management
89
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012384222
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