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The third wave of marketing in...
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Brand
Consumer behaviour
82,055
Konsumentenverhalten
79,574
Einzelhandel
17,678
Retail trade
15,076
Theorie
10,616
Theory
10,428
Relationship marketing
9,562
Beziehungsmarketing
9,534
Brand management
7,708
Markenführung
7,663
Brand image
6,683
Markenimage
6,647
Online-Handel
6,061
Online retailing
6,046
Deutschland
5,799
Customer satisfaction
5,752
USA
5,658
Kundenzufriedenheit
5,587
United States
5,307
Germany
4,862
Social Web
4,700
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4,698
Online-Marketing
4,510
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4,503
Internet marketing
4,495
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4,457
Markenartikel
4,375
Electronic Commerce
4,264
E-commerce
4,093
Werbewirkung
3,621
Advertising effects
3,583
Verbraucherverhalten
3,576
Experiment
3,384
Pricing strategy
3,364
Preismanagement
3,360
Emotion
3,190
Advertising
3,104
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3,052
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Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Fetscherin, Marc
15
Fournier, Susan
15
Diamantopoulos, Adamantios
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Guzman, Francisco
12
Hildebrandt, Lutz
12
Hruschka, Harald
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Sattler, Henrik
12
Bronnenberg, Bart J.
11
Huber, Frank
11
Veloutsou, Cleopatra
11
Baumgartner, Bernhard
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Khamitov, Mansur
10
Khan, Imran
10
Sharp, Byron
10
Ailawadi, Kusum L.
9
Bagozzi, Richard P.
9
Boztuğ, Yasemin
9
De Chernatony, Leslie
9
Han, Heesup
9
Herrmann, Andreas
9
Kumar, Vikas
9
MacInnis, Deborah J.
9
Melewar, T. C.
9
Park, C. Whan
9
Sreejesh, S.
9
Steenkamp, Jan-Benedict E. M.
9
Thomson, Matthew
9
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
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Information Resources Management Association
3
Europäische Kommission
2
NetLibrary, Inc
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
Verlag Dr. Kovač
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Harvard Graduate School of Business Administration
1
Hochschule Offenburg
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <12, 2008, Berlin>
1
Peter Lang AG
1
Society for Consumer Psychology.
1
Trendbüro <Hamburg>
1
Universität Duisburg <1980-2002>
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
234
The journal of brand management : an international journal
192
The journal of product & brand management
173
Journal of retailing and consumer services
153
Psychology & marketing
63
European journal of marketing : EJM
46
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of the Academy of Marketing Science
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
Journal of marketing communications
30
Journal of strategic marketing
30
Marketing intelligence & planning
29
International journal of hospitality management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of promotion management : innovations in planning and applied research
26
International journal of consumer studies
25
Journal of global marketing
24
Journal of retailing
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
International journal of advertising : the review of marketing communications
23
Journal of marketing
23
Journal of promotion management : JPM
23
Cogent business & management
22
European journal of marketing
22
International journal of market research : JMRS ; the journal of the Market Research Society
22
International marketing review
22
The IUP journal of brand management : IJBRM
22
SpringerLink / Bücher
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of international marketing
20
International journal of advertising : the quarterly review of marketing communications
19
International journal of retail & distribution management
19
Journal of marketing management : MM
19
Young consumers : insight and ideas for responsible marketers
19
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ECONIS (ZBW)
4,364
Other ZBW resources
4
RePEc
3
BASE
1
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1
Handel i jego rozkwit po roku 1989
Waliczek, Ewa
-
2019
Persistent link: https://www.econbiz.de/10012201876
Saved in:
2
The hidden agenda : emotions in grocery shopping
Spanjaard, Daniela
;
Freeman, Lynne
- In:
The international review of retail, distribution and …
22
(
2012
)
5
,
pp. 439-457
Persistent link: https://www.econbiz.de/10009690957
Saved in:
3
How individual value structures shape smart shopping experience and brand choices : an international perspective
Gómez-Suárez, Mónica
;
Quiñones, Myriam
;
Yagüe …
- In:
European journal of international management : EJIM
13
(
2019
)
4
,
pp. 515-532
Persistent link: https://www.econbiz.de/10012065239
Saved in:
4
Profiling consumers of private label brands in virtual retail environment : a cluster analytic approach
Kumar, Sumit
;
Chandra, Bibhas
- In:
International journal of electronic marketing and …
10
(
2019
)
1
,
pp. 26-44
Persistent link: https://www.econbiz.de/10012036980
Saved in:
5
Unravelling the brand "Patanjali" : study of a flourishing Ayurvedic brand in India
Ahuja, Yukti
;
Shekhar, Shashi
;
Sharma, Jigyasa
- In:
International journal of business and globalisation : IJBG
24
(
2020
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012168639
Saved in:
6
Measuring national brands' equity over store brands
Sethuraman, Raj
- In:
Review of marketing science
1
(
2003
)
2
,
pp. 1-26
Persistent link: https://www.econbiz.de/10003887702
Saved in:
7
Store brand strength
Tyagi, Rajeev K.
- In:
Review of marketing science
4
(
2006
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10003888209
Saved in:
8
Retailing strategies for generic brand grocery products
Hawes, Jon M.
-
1982
Persistent link: https://www.econbiz.de/10003475779
Saved in:
9
Consumption-based learning about brand quality: essays on how private labels share and borrow reputation
Szymanowski, Maciej
-
2009
Persistent link: https://www.econbiz.de/10003931127
Saved in:
10
The effects of 2-tier store brands’ perceived quality, perceived value, brand knowledge, and attitude on store loyalty
Yang, Defeng
;
Wang, Xinxin
- In:
Frontiers of business research in China : selected …
4
(
2010
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10003953822
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