Similar Search Results

Wiedmann, Klaus-Peter - 2007

Persistent link: https://www.econbiz.de/10003678720

Developing and validating a scale of consumer brand embarrassment tendencies

Walsh, Gianfranco; Albrecht, Arne K.; Hofacker, Charles F. - In: Journal of business research : JBR 69 (2016) 3, pp. 1138-1147

Persistent link: https://www.econbiz.de/10011440242

Die Messung des wahrgenommenen Kundennutzens : Replikation und Anwendung einer Skala

Walsh, Gianfranco; Kilian, Thomas; Buxel, Holger; … - In: Die Unternehmung : Swiss journal of business research … 63 (2009) 2, pp. 158-177

Persistent link: https://www.econbiz.de/10003841580

Investigating the drivers of consumer intention to buy manufacturer brands

Walsh, Gianfranco; Shiu, Edward; Hassen, Louise M. - In: The journal of product & brand management 21 (2012) 5, pp. 328-340

Persistent link: https://www.econbiz.de/10009625064

Die Ähnlichkeit zwischen Hersteller- und Handelsmarken und ihre Bedeutung für das kaufbezogene Verhalten von Konsumenten

Walsh, Gianfranco - In: Jahrbuch der Absatz- und Verbrauchsforschung 48 (2002) 2, pp. 108-123

Persistent link: https://www.econbiz.de/10001694469

Discount venture brands : self-congruity and perceived value-for-money?

Baker, Thomas L.; Chari, Simos; Daryanto, Ahmad; … - In: Journal of business research : JBR 116 (2020), pp. 412-419

Persistent link: https://www.econbiz.de/10012257635

Brand logo symmetry and product design : the spillover effects on consumer inferences

Bettels, Jannick; Wiedmann, Klaus-Peter - In: Journal of business research : JBR 97 (2019), pp. 1-9

Persistent link: https://www.econbiz.de/10012002742

Measuring brand performance in the cruise industry : brand experiences and sustainability orientation as basis for value creation

Hennigs, Nadine; Schmidt, Steffen; Wiedmann, Klaus-Peter; … - In: International journal of services technology and management 23 (2017) 3, pp. 189-203

Persistent link: https://www.econbiz.de/10011844452

The power of experiential marketing : exploring the causal relationships among multisensory marketing, brand experience, customer perceived value and brand strength

Wiedmann, Klaus-Peter; Labenz, Franziska; Haase, Janina; … - In: The journal of brand management : an international journal 25 (2018) 2, pp. 101-118

Persistent link: https://www.econbiz.de/10011891057

The perceived value of brand heritage and brand luxury : managing the effect on brand strength

Wiedmann, Klaus-Peter; Hennigs, Nadine; Schmidt, Steffen; … - In: Quantitative marketing and marketing management : …, (pp. 563-583). 2012

Persistent link: https://www.econbiz.de/10009621548