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Consumer behavior
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Brand
Konsumentenverhalten
78,891
Consumer behaviour
78,875
Theorie
11,810
Theory
11,760
Beziehungsmarketing
10,092
Relationship marketing
10,074
Markenführung
8,319
Brand management
8,313
Deutschland
7,664
Marketing
7,573
Markenimage
6,899
Brand image
6,754
Germany
6,629
Online retailing
5,630
Online-Handel
5,630
Kundenzufriedenheit
5,577
Customer satisfaction
5,570
USA
5,154
Online-Marketing
5,113
Electronic Commerce
5,078
Internet marketing
5,004
Social Web
4,983
Social web
4,983
United States
4,890
Markenartikel
4,713
Marketingmanagement
4,655
Einzelhandel
4,408
Dienstleistungsqualität
4,400
Service quality
4,399
Marketing management
4,212
Retail trade
4,203
E-commerce
3,968
Werbung
3,915
Verbraucherverhalten
3,904
Werbewirkung
3,842
Advertising effects
3,750
Experiment
3,375
Advertising
3,274
Marktsegmentierung
3,245
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Undetermined
2,150
Free
647
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Article
3,472
Book / Working Paper
1,059
Journal
6
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Article in journal
3,209
Aufsatz in Zeitschrift
3,209
Aufsatz im Buch
255
Book section
255
Hochschulschrift
228
Thesis
171
Graue Literatur
167
Non-commercial literature
167
Arbeitspapier
119
Working Paper
119
Collection of articles of several authors
63
Sammelwerk
63
Aufsatzsammlung
45
Conference paper
41
Konferenzbeitrag
41
Reprint
38
Bibliografie enthalten
36
Bibliography included
36
Konferenzschrift
23
Case study
17
Fallstudie
17
Conference proceedings
13
Handbook
8
Handbuch
8
Lehrbuch
8
Textbook
6
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5
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4
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4
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4
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3
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3
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3
Übersichtsarbeit
3
Bildband
2
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2
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2
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2
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1
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1
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English
4,101
German
436
French
8
Polish
3
Arabic
1
Dutch
1
Russian
1
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Author
All
Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Fournier, Susan
16
Fetscherin, Marc
15
Baumgarth, Carsten
14
Diamantopoulos, Adamantios
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Hruschka, Harald
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Sattler, Henrik
13
Bang, Nguyen
12
Guzman, Francisco
12
Hildebrandt, Lutz
12
Huber, Frank
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Bronnenberg, Bart J.
11
Sharp, Byron
11
Veloutsou, Cleopatra
11
Baumgartner, Bernhard
10
De Chernatony, Leslie
10
Ekinci, Yuksel
10
Esch, Franz-Rudolf
10
Gunasti, Kunter
10
Khamitov, Mansur
10
Bagozzi, Richard P.
9
Boztuğ, Yasemin
9
Burmann, Christoph
9
Han, Heesup
9
Herrmann, Andreas
9
Khan, Imran
9
Kumar, Vikas
9
MacInnis, Deborah J.
9
Melewar, T. C.
9
Park, C. Whan
9
Sreejesh, S.
9
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Springer Fachmedien Wiesbaden
15
Gesellschaft zur Erforschung des Markenwesens
7
Verlag Dr. Kovač
5
Haufe-Lexware GmbH & Co. KG
4
National Bureau of Economic Research
4
Information Resources Management Association
3
NetLibrary, Inc
3
Europäische Kommission
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
AMACOM
1
Access Marketing Management e.V.
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Marketing Association
1
Athens Institute for Education and Research
1
Brandsboard e.V.
1
Campus Verlag
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Erich-Schmidt-Verlag <Berlin>
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Freie Universität Berlin
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
Goethe-Universität Frankfurt am Main
1
Harvard Graduate School of Business Administration
1
Henkel & Cie
1
Henkel & Cie AG
1
Henkel & Cie GmbH <1922-1950>
1
Henkel & Cie GmbH <1950-1977>
1
Henkel GmbH
1
Henkel Kommanditgesellschaft auf Aktien
1
Henkel-Kommanditgesellschaft auf Aktien / Unternehmenskommunikation
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
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Published in...
All
Journal of business research : JBR
233
The journal of brand management : an international journal
191
The journal of product & brand management
172
Journal of retailing and consumer services
150
Psychology & marketing
63
SpringerLink / Bücher
51
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of the Academy of Marketing Science
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
Journal of marketing communications
30
Journal of strategic marketing
30
Marketing intelligence & planning
29
International journal of hospitality management
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of marketing
23
Journal of promotion management : JPM
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Cogent business & management
22
European journal of marketing
22
International journal of advertising : the review of marketing communications
22
International marketing review
22
The IUP journal of brand management : IJBRM
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of retailing
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of marketing management : MM
19
Young consumers : insight and ideas for responsible marketers
19
International journal of market research
18
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Source
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ECONIS (ZBW)
4,537
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1
Individual goal hierarchies as antecedents of market structure
Paulssen, Marcel
-
2000
Persistent link: https://www.econbiz.de/10001480795
Saved in:
2
Das Ehrenberg-Modell zur Prognose des Wiederkäuferverhaltens : eine empirische Überprüfung bei Produkten des täglichen Bedarfs
Righetti, Claudio
-
1997
Persistent link: https://www.econbiz.de/10000622319
Saved in:
3
Variety-seeking-behavior im Konsumgüterbereich : Beeinflussungsmöglichkeiten durch Marketinginstrumente
Helmig, Bernd
-
1997
Persistent link: https://www.econbiz.de/10000624060
Saved in:
4
Informationsintegration bei der Produktbeurteilung : eine empirische Studie unter besonderer Berücksichtigung der Produktvertrautheit und des Produktinvolvements ; mit 89 Tabellen
Enders, Andreas
-
1997
Persistent link: https://www.econbiz.de/10000628107
Saved in:
5
Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
Lips, Peter
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003738747
Saved in:
6
Neural correlates for price involvement in purchase decisions with regards to fast-moving-consumer-goods
Rumpel, Franziska
;
Knuth, Michael
;
Schaefer, Michael
-
2008
Persistent link: https://www.econbiz.de/10003792747
Saved in:
7
Gesundheitsprofilierung von Lebensmittel-Markenartikeln : Messung, Determinanten und Implikationen
Jüttner, Clemens
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003809818
Saved in:
8
Referenzeffekte von Multi-Item-Promotions
Knaf, Michael
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003809823
Saved in:
9
Brand society : how brands transform management and lifestyle
Kornberger, Martin
-
2010
-
1. publ.
Persistent link: https://www.econbiz.de/10003879410
Saved in:
10
Brands and brand management : contemporary research perspectives
Loken, Barbara
(
contributor
);
Ahluwalia, Rohini
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003885607
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