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Value brands : cheap or trendy...
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All
Brand
Konsumentenverhalten
78,391
Consumer behaviour
77,961
Theorie
9,778
Theory
9,592
Brand management
9,270
Markenführung
9,269
Markenartikel
9,054
Youth
8,969
Jugendliche
8,859
Beziehungsmarketing
8,849
Relationship marketing
8,836
Markenimage
7,183
Brand image
7,134
USA
6,210
United States
5,805
Deutschland
5,513
Online-Handel
5,406
Online retailing
5,393
Kundenzufriedenheit
5,372
Customer satisfaction
5,369
Social Web
4,781
Social web
4,777
Germany
4,561
Online-Marketing
4,455
Internet marketing
4,429
Einzelhandel
4,327
Dienstleistungsqualität
4,270
Service quality
4,268
Retail trade
4,228
Werbewirkung
3,705
Advertising effects
3,657
Verbraucherverhalten
3,567
Electronic Commerce
3,533
Experiment
3,478
E-commerce
3,420
Werbung
3,185
Emotion
3,146
Advertising
3,061
Preismanagement
2,925
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All
Undetermined
2,810
Free
1,294
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Article
5,620
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2,321
Journal
17
Other
2
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Article in journal
4,662
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4,662
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844
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844
Graue Literatur
433
Non-commercial literature
433
Hochschulschrift
338
Working Paper
321
Arbeitspapier
319
Thesis
296
Collection of articles of several authors
121
Sammelwerk
121
Bibliografie enthalten
71
Bibliography included
71
Case study
67
Fallstudie
67
Reprint
67
Aufsatzsammlung
65
Conference paper
59
Konferenzbeitrag
59
Konferenzschrift
33
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22
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15
Sammlung
15
Amtsdruckschrift
13
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13
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13
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13
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13
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11
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9
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9
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8
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8
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English
6,804
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982
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95
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37
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20
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7
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6
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4
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4
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4
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3
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2
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1
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1
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1
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1
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1
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1
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Author
All
Sattler, Henrik
33
Burmann, Christoph
27
De Chernatony, Leslie
27
Esch, Franz-Rudolf
27
Fournier, Susan
26
Keller, Kevin Lane
26
Baumgarth, Carsten
24
Dawes, John
24
Phau, Ian
24
Huber, Frank
20
Sarkar, Abhigyan
19
Fetscherin, Marc
18
Bruhn, Manfred
17
Ko, Eunju
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Bauer, Hans H.
16
Bronnenberg, Bart J.
16
Diamantopoulos, Adamantios
15
Dubé, Jean-Pierre
15
Franses, Philip Hans
15
King, Stephen
15
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
15
Chintagunta, Pradeep K.
14
Hruschka, Harald
14
Khan, Imran
14
Loureiro, Sandra Maria Correia
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Hildebrandt, Lutz
13
Japutra, Arnold
13
Olbrich, Rainer
13
Gierl, Heribert
12
Guzman, Francisco
12
Herrmann, Andreas
12
MacInnis, Deborah J.
12
Trinh, Giang
12
Veloutsou, Cleopatra
12
Gunasti, Kunter
11
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Institution
All
Université Paris-Dauphine (Paris IX)
19
Springer Fachmedien Wiesbaden
16
National Bureau of Economic Research
13
Gesellschaft zur Erforschung des Markenwesens
8
NetLibrary, Inc
7
Lithuanian University of Agriculture
5
Siauliai University
5
Verlag Dr. Kovač
5
Vytautas Magnus University
5
Europäische Kommission
4
Europäische Kommission / Generaldirektion Umwelt
4
Haufe-Lexware GmbH & Co. KG
4
ISM University of Management and Economics
4
Information Resources Management Association
4
Markenverband
4
Université Paris-Dauphine
4
Europäische Kommission / Gemeinsame Forschungsstelle 5109549-X
3
Fördergesellschaft Marketing an der Universität Augsburg
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Universitat Pompeu Fabra / Departament d'Economia i Empresa
3
AMACOM
2
Books on Demand GmbH <Norderstedt>
2
Center for Economic Research <Tilburg>
2
Chambre de commerce et d'industrie de Paris
2
Erasmus Research Institute of Management
2
Europäische Kommission / Gemeinsame Forschungsstelle
2
Foreign Department of the Continental and Commercial Banks
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
International Institute of Social and Economic Sciences
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Nomos Verlagsgesellschaft
2
United States Trademark Association
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Access Marketing Management e.V.
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Marketing Association
1
Association Nutrition Demain
1
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Published in...
All
The journal of brand management : an international journal
284
Journal of business research : JBR
274
The journal of product & brand management
200
Journal of retailing and consumer services
167
Psychology & marketing
77
European journal of marketing : EJM
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
SpringerLink / Bücher
58
Asia Pacific journal of marketing and logistics
46
Journal of marketing
44
Marketing letters : a journal of research in marketing
42
Journal of advertising research
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing communications
35
Marketing : ZFP ; journal of research and management
34
International journal of hospitality management
33
Business horizons
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of international consumer marketing
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of the Academy of Marketing Science
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of marketing management : MM
29
Journal of promotion management : JPM
29
Journal of strategic marketing
29
European journal of marketing
28
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
Brands and branding
27
International journal of consumer studies
26
Journal of retailing
26
International marketing review
25
Journal of global marketing
25
Journal of promotion management : innovations in planning and applied research
25
The IUP journal of brand management : IJBRM
25
Cogent business & management
23
more ...
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Source
All
ECONIS (ZBW)
7,816
RePEc
96
BASE
31
EconStor
7
Other ZBW resources
6
ArchiDok
4
Showing
1
-
10
of
7,960
Sort
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articles prioritized
date (newest first)
date (oldest first)
1
Luxury
brand
purchases and the extended self : a cross-cultural comparison of young female consumers in Taiwan and the UK
Wu, Meng-Shan
;
Chen, Cheng-Hao Steve
;
Bang, Nguyen
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 153-173
Persistent link: https://www.econbiz.de/10011471540
Saved in:
2
Validating
fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
3
Are young adult Chinese status and
fashion
clothing
brand
conscious?
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
18
(
2014
)
3
,
pp. 284-300
Persistent link: https://www.econbiz.de/10010392841
Saved in:
4
Young New Zealand shoppers'
brand
perceptions and ethnocentricity
Shergill, Gurvinder S.
;
Rosmala, Yuli
;
Parsons, Andrew G.
- In:
International journal of retail & distribution management
38
(
2010
)
8
,
pp. 613-624
Persistent link: https://www.econbiz.de/10008651873
Saved in:
5
Do consumers perceive differences between a US global
brand
and domestic
brand
? : a consumer-based
brand
equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
6
Fashion
value brands : the relationship between identity and image
Ross, Jill
;
Harradine, Rod
- In:
Journal of fashion marketing and management
15
(
2011
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10009268722
Saved in:
7
Can Islam and status consumption live together in the house of
fashion
clothing?
O’Cass, Aron
;
Lee, Wai Jin
;
Siahtiri, Vida
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 440-459
Persistent link: https://www.econbiz.de/10010198000
Saved in:
8
In search of status through brands from Western and Asian origins : examining the changing face of
fashion
clothing consumption in Chinese young adults
O'Cass, Aron
;
Siahtiri, Vida
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 505-515
Persistent link: https://www.econbiz.de/10010128319
Saved in:
9
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
10
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
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