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Conceptualization and assessment of E-service quality for luxury brands
Kim, Jung-Hwan; Kim, Minjeong - In: The service industries journal 40 (2020) 5/6, pp. 436-470
Persistent link: https://www.econbiz.de/10012208579
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Measuring brand equity of foreign fashion apparels in the Indian market
Khan, Saima; Khan, Bilal Mustafa - In: Journal for global business advancement : JGBA 10 (2017) 1, pp. 26-42
Persistent link: https://www.econbiz.de/10011739075
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Effects of brand experience on brand loyalty in fashion retail business
Pham Thi Lan Huong; Ngo Thi Hong; Tran Trieu Khai - In: Journal of economic development 23 (2016) 3, pp. 73-88
Persistent link: https://www.econbiz.de/10011647750
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Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune; Lim, Rachel Esther - In: Journal of retailing and consumer services 74 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
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Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad; Han, Heesup - In: Journal of retailing and consumer services 74 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
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The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung; Leung, Xi Y.; McKneely, Brittany - In: Journal of fashion marketing and management 27 (2023) 6, pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
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NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung; Kwon, Ohbyung; Sohn, Kwonsang - In: Psychology & marketing 40 (2023) 11, pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
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Consumers' journey toward brand loyalty using social media brand community engagement : a case of fashion brands
Kiran, Faiqa; Lodhi, Suleman Aziz; Sabbir, Rizwan; … - In: Journal of promotion management : innovations in … 30 (2024) 1, pp. 129-156
Persistent link: https://www.econbiz.de/10014447588
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The impact of inclusive fashion advertising with plus-size models on female consumers : the mediating role of brand warmth
Joo, Bo Ra; Wu, Juanjuan - In: Journal of global fashion marketing : JGfM 12 (2021) 3, pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
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Consumer brand curation on social shopping sites
Weeks, Jessica Babin; Smith, Keith Marion; Hulland, John - In: Journal of business research : JBR 133 (2021), pp. 399-408
Persistent link: https://www.econbiz.de/10012590302