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Country of origin vs. consumer...
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Brand
Consumer behaviour
82,301
Konsumentenverhalten
79,820
Brand image
11,098
Markenimage
10,981
Brand management
9,889
Markenführung
9,813
Theorie
9,452
Theory
9,283
Relationship marketing
9,204
Beziehungsmarketing
9,166
Customer satisfaction
5,760
Kundenzufriedenheit
5,596
Online-Handel
5,479
Online retailing
5,468
USA
5,008
Markenartikel
4,987
Social Web
4,930
Social web
4,928
United States
4,765
Online-Marketing
4,642
Internet marketing
4,625
Service quality
4,400
Deutschland
4,362
Dienstleistungsqualität
4,353
Einzelhandel
4,191
Retail trade
4,148
Germany
4,075
Werbewirkung
3,846
Advertising effects
3,805
Verbraucherverhalten
3,578
Electronic Commerce
3,566
E-commerce
3,459
Experiment
3,377
Emotion
3,220
Advertising
3,124
Werbung
3,035
Herkunftsbezeichnung
3,031
Designation of origin
2,966
Privater Konsum
2,860
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2,328
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767
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3,972
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1,025
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Dawes, John
23
Phau, Ian
21
Sarkar, Abhigyan
19
Keller, Kevin Lane
18
Sattler, Henrik
18
Fetscherin, Marc
16
Fournier, Susan
16
Romaniuk, Jenni
16
Diamantopoulos, Adamantios
15
Khan, Imran
14
Ko, Eunju
14
Sarkar, Juhi Gahlot
14
Sharp, Byron
14
Bang, Nguyen
13
De Chernatony, Leslie
13
Dubé, Jean-Pierre
13
Guzman, Francisco
13
Hildebrandt, Lutz
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
Hruschka, Harald
12
Huber, Frank
12
Melewar, T. C.
12
Veloutsou, Cleopatra
12
Baumgarth, Carsten
11
Bronnenberg, Bart J.
11
Gunasti, Kunter
11
Rahman, Zillur
11
Aaker, Jennifer
10
Baumgartner, Bernhard
10
Ekinci, Yuksel
10
Khamitov, Mansur
10
Bagozzi, Richard P.
9
Boztuğ, Yasemin
9
Brasel, S. Adam
9
Burmann, Christoph
9
Eisingerich, Andreas B
9
Esch, Franz-Rudolf
9
Gierl, Heribert
9
Han, Heesup
9
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Springer Fachmedien Wiesbaden
7
NetLibrary, Inc
6
National Bureau of Economic Research
4
Information Resources Management Association
3
Europäische Kommission
2
ISM University of Management and Economics
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
Verlag Dr. Kovač
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Marketing Association
1
Athens Institute for Education and Research
1
Brandsboard e.V.
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Credit Suisse Group AG
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Eidgenössisches Institut für Geistiges Eigentum
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Goethe-Universität Frankfurt am Main
1
Haufe-Lexware GmbH & Co. KG
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Julius-Maximilians-Universität Würzburg
1
Konferenz Kulturbranding <3, 2009, Offenbach am Main>
1
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Published in...
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Journal of business research : JBR
250
The journal of brand management : an international journal
224
The journal of product & brand management
189
Journal of retailing and consumer services
154
Psychology & marketing
66
European journal of marketing : EJM
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Asia Pacific journal of marketing and logistics
45
Marketing intelligence & planning
41
Marketing letters : a journal of research in marketing
38
The journal of consumer marketing
37
Journal of marketing communications
33
Journal of strategic marketing
33
Journal of consumer research : JCR ; an interdisciplinary bimonthly
32
Journal of the Academy of Marketing Science
32
Journal of fashion marketing and management
31
International journal of hospitality management
30
Journal of international consumer marketing
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of marketing
28
European journal of marketing
27
Journal of promotion management : innovations in planning and applied research
27
International journal of consumer studies
26
International marketing review
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of promotion management : JPM
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
26
International journal of market research : JMRS ; the journal of the Market Research Society
24
Journal of global marketing
24
SpringerLink / Bücher
24
International journal of advertising : the review of marketing communications
23
Cogent business & management
22
International journal of advertising : the quarterly review of marketing communications
22
Journal of international marketing
22
Journal of marketing management : MM
22
Journal of retailing
22
Marketing : ZFP ; journal of research and management
22
The IUP journal of brand management : IJBRM
22
Industrial marketing management : the international journal for industrial and high-tech firms
21
International journal of market research
20
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Source
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ECONIS (ZBW)
4,987
BASE
5
Other ZBW resources
4
RePEc
3
Showing
1
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1
Brand image evaluations : the interactive roles of country of manufacture, brand concept, and vertical line extension type
Allman, Helena F.
;
Fenik, Anton P.
;
Hewett, Kelly
; …
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 40-61
Persistent link: https://www.econbiz.de/10011500436
Saved in:
2
Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang
- In:
The globalisation of Chinese business : implications …
,
(pp. 227-239)
.
2014
Persistent link: https://www.econbiz.de/10012016697
Saved in:
3
Brand origin identification by consumers : a classification perspective
Balabanis, George
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 39-71
Persistent link: https://www.econbiz.de/10003771397
Saved in:
4
Countering negative country-of-origin effects : the role of evaluation mode
Chu, Po-young
;
Chang, Chia-chi
;
Chen, Chia-yi
;
Wang, Tzu-yun
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1055-1076
Persistent link: https://www.econbiz.de/10008650639
Saved in:
5
Value of regional brands in Europe : how consumers in five European countries co-construct meaning of European brands
Stöttinger, Barbara
;
Penz, Elfriede
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
1
,
pp. 68-20
Persistent link: https://www.econbiz.de/10008989462
Saved in:
6
Consumers' preferences for private and national brand food products
Wyma, Louise
;
Van der Merwe, Daleen
;
Bosman, Magdalena J. C.
- In:
International journal of consumer studies
36
(
2012
)
4
,
pp. 432-439
Persistent link: https://www.econbiz.de/10009573847
Saved in:
7
"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
28
(
2011
)
5
,
pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
Saved in:
8
Young Malaysians' chocolate brand familiarity : the effect of brand's country of origin and consumer consumption level
Teo Poh Chuin
;
Osman Mohamad
- In:
Business strategy series
13
(
2012
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10009487340
Saved in:
9
Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu
;
McIntyre, John R.
;
Wu, Jun
;
Arora, Amit
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
Saved in:
10
Breaking free of a stereotype : should a domestic brand pretend to be a foreign one?
Zhang, Kaifu
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 539-554
Persistent link: https://www.econbiz.de/10011313063
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