Similar Search Results

How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?

Park, Hyun Hee; Jeon, Jung Ok; Sullivan, Pauline - In: The international review of retail, distribution and … 25 (2015) 1, pp. 87-104

Persistent link: https://www.econbiz.de/10010502832

Applying the triple coherence line to in-store marketing plans to increase private label market share

Garrido-Morgado, Álvaro; González-Benito, Óscar - In: Journal of retailing and consumer services 77 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014462202

Consumer response to retailer-supplier brand exclusivity arrangements

Lang, Mark; Hunt, James M. - In: Journal of food products marketing 20 (2014) 2, pp. 115-131

Persistent link: https://www.econbiz.de/10010345583

Customer loyalty in online hotel booking platforms

Li, Wei-Chin; Chang, Kuei-Feng; Chen, Chen-Ju - In: International journal of business 28 (2023) 3, pp. 147-165

Persistent link: https://www.econbiz.de/10014340612

Do store brands aid store loyalty?

Seenivasan, Satheesh; Sudhir, K.; Talukdar, Debabrata - In: Management science : journal of the Institute for … 62 (2016) 3, pp. 802-816

Persistent link: https://www.econbiz.de/10011453561

Brand experience anatomy in retailing : an interpretive structural modeling approach

Khan, Imran; Rahman, Zillur - In: Journal of retailing and consumer services 24 (2015), pp. 60-69

Persistent link: https://www.econbiz.de/10010528608

An Integrated Model of Alternative Mechanisms of In-Store Display and Feature Advertising on Brand Choice

Zhang, Jie - 2006

Although many studies have documented that in-store displays and feature advertising can significantly increase brand choice probabilities, the mechanism through which they affect the choice decision process is not well understood. The marketing literature has suggested twoprominent decision...

Persistent link: https://www.econbiz.de/10014058388

Effectiveness of sales promotion effort in emerging markets : a brand level analysis

Baidya, Mahir Kumar; Ghose, Kamal - In: International journal of business and emerging markets … 2 (2010) 1, pp. 43-57

Persistent link: https://www.econbiz.de/10003901778

The long-term impact of promotion and advertising on consumer brand choice

Mela, Carl F.; Gupta, Sunil; Lehmann, Donald R. - 1996

Persistent link: https://www.econbiz.de/10000959103

Modeling brand advertising with heterogeneous consumer response : channel implications

Karray, Salma - In: Mathematics in business management : [International …, (pp. 181-199). 2015

Persistent link: https://www.econbiz.de/10011488363

1
2
3
4
5
6
7
8
9
10
Next
Last