Narrow search
Showing 1 - 10 of 4,244
Cover Image
The behavioral and neuroeconomics of food and brand decisions : executive summary
Bruce, Amanda; Crespi, John M.; Lusk, Jayson L. - In: Journal of agricultural & food industrial organization 13 (2015) 1, pp. 1-4
Persistent link: https://www.econbiz.de/10011415767
Cover Image
Zur Gestaltung von Beziehungen zwischen Marke und Konsument : bindungspsychologische Ansätze im Marketing
Berlin, Bianca - 2015
Persistent link: https://www.econbiz.de/10010526826
Cover Image
Brands and brand management : contemporary research perspectives
Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010
Persistent link: https://www.econbiz.de/10003885607
Cover Image
Psychologie der Marke : die Marke aus der Sicht des Verbrauchers
Sommer, Rudolf - 1998
Persistent link: https://www.econbiz.de/10012878017
Cover Image
Konsumentenpsychologie und Markenartikel
Unger, Fritz (ed.); Berekoven, Ludwig (contributor) - 1986
Persistent link: https://www.econbiz.de/10014269087
Cover Image
Beyond ethical consumption : religious-like behaviours and marketing habits for fervid attachment to brands, shopping limerence, political fanaticism
Guido, Gianluigi; Prete, M. Irene; Pichierri, Marco; … - 2016
Persistent link: https://www.econbiz.de/10011454869
Cover Image
Context effects : a representation of choices from categories
Barbos, Andrei - In: Journal of economic theory 145 (2010) 3, pp. 1224-1243
Persistent link: https://www.econbiz.de/10008697109
Cover Image
Using relationship norms to understand consumer-brand interactions
Aggarwal, Pankaj - In: Handbook of brand relationships, (pp. 24-42). 2009
Persistent link: https://www.econbiz.de/10003915470
Cover Image
The behavioral economics of brand choice
Foxall, Gordon R.; Oliveira-Castro, Jorge M.; James, … - 2007
Persistent link: https://www.econbiz.de/10003460750
Cover Image
Context Effects : A Representation of Choices from Categories
Barbos, Andrei - 2010
This paper studies a model of reference-dependent choice from sets of options grouped into categories. The proposed model is consistent with experimental evidence documenting context effects in a variety of choice situations. In our model, the reference point for any given category is...
Persistent link: https://www.econbiz.de/10014198254