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Breaking free of a stereotype : should a domestic brand pretend to be a foreign one?
Zhang, Kaifu - In: Marketing science : the marketing journal of the … 34 (2015) 4, pp. 539-554
Persistent link: https://www.econbiz.de/10011313063
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National brand's response to store brands : throw in the towel or fight back?
Nasser, Sherif; Turcic, Danko; Narasimhan, Chakravarthi - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 591-608
Persistent link: https://www.econbiz.de/10009787934
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Branding decisions for retailers' private labels
Amrouche, Nawel; Ben Rhouma, Tarek; Zaccour, Georges - In: Journal of marketing channels : ... distribution … 21 (2014) 2, pp. 100-115
Persistent link: https://www.econbiz.de/10010362476
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NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung; Kwon, Ohbyung; Sohn, Kwonsang - In: Psychology & marketing 40 (2023) 11, pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
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Predicting the consumers' brand switching behavior for cellphones : application of Markov chain models
Sharma, Vinod; Kapse, Manohar; Sonwalkar, Jayant - In: The IUP journal of marketing management : IJMM 15 (2016) 4, pp. 31-43
Persistent link: https://www.econbiz.de/10011635734
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Improving prediction with POS and PLS consistent estimations : an illustration
Mourad, Siham; Valette-Florence, Pierre - In: Journal of business research : JBR 69 (2016) 10, pp. 4675-4684
Persistent link: https://www.econbiz.de/10011554752
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Choice based diffusion model for predicting sales of mobile phones using conjoint analysis
Anand, Adarsh; Bansal, Gunjan; Aggrawal, Deepti - In: The journal of high technology management research 29 (2018) 2, pp. 216-226
Persistent link: https://www.econbiz.de/10011955182
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Predicting adolescents' apparel brand preferences
Rhee, Jongeun; Johnson, Kim K. P. - In: The journal of product & brand management 21 (2012) 4, pp. 255-164
Persistent link: https://www.econbiz.de/10009625131
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Using a heterogeneous multinominal probit model with a neural net extension to model brand choice
Hruschka, Harald - In: Journal of forecasting 26 (2007) 2, pp. 113-127
Persistent link: https://www.econbiz.de/10003437289
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Predicting the Consumers’ Brand Switching Behavior for Cellphones : Application of Markov Chain Models
Sharma, Vinod - 2017
The purpose of this paper is to predict the switching behavior of the students with respect to mobile brands. This paper uses first-order Markov Chain model for predicting the switching behavior and also analyzes the future market scenario of the mobile brands. Data collected from 320...
Persistent link: https://www.econbiz.de/10012943467