//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Islamic advertising ethics vio...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
Consumer behaviour
81,922
Konsumentenverhalten
79,443
Werbung
13,781
Theorie
13,040
Theory
12,819
Ethics
12,656
Ethik
12,143
Advertising
11,250
Relationship marketing
9,008
Beziehungsmarketing
8,961
Islam
8,173
Brand management
8,028
Markenführung
7,968
Werbewirkung
7,911
Advertising effects
7,685
Islamic finance
6,898
Brand image
6,895
Markenimage
6,853
Islamisches Finanzsystem
6,633
USA
6,524
United States
6,021
Online-Marketing
5,864
Internet marketing
5,849
Customer satisfaction
5,687
Kundenzufriedenheit
5,500
Online-Handel
5,475
Online retailing
5,465
Deutschland
5,429
Social Web
5,077
Social web
5,073
Business ethics
4,899
Unternehmensethik
4,859
Germany
4,630
Markenartikel
4,549
Service quality
4,436
Dienstleistungsqualität
4,382
Einzelhandel
4,236
Retail trade
4,174
Experiment
3,926
more ...
less ...
Online availability
All
Undetermined
2,147
Free
659
Type of publication
All
Article
3,624
Book / Working Paper
849
Journal
2
Type of publication (narrower categories)
All
Article in journal
3,323
Aufsatz in Zeitschrift
3,323
Aufsatz im Buch
281
Book section
281
Graue Literatur
169
Non-commercial literature
169
Hochschulschrift
138
Arbeitspapier
126
Working Paper
126
Thesis
106
Conference paper
41
Konferenzbeitrag
41
Reprint
38
Collection of articles of several authors
28
Sammelwerk
28
Bibliografie enthalten
14
Bibliography included
14
Aufsatzsammlung
12
Case study
12
Fallstudie
12
Konferenzschrift
8
Collection of articles written by one author
5
Conference proceedings
5
Lehrbuch
5
Sammlung
5
research-article
4
Einführung
3
Festschrift
3
Glossar enthalten
3
Glossary included
3
Textbook
3
review
3
Bibliografie
2
Fallstudiensammlung
2
Ratgeber
2
Amtsdruckschrift
1
Beispielsammlung
1
Bildband
1
Government document
1
Interview
1
more ...
less ...
Language
All
English
4,218
German
243
French
8
Undetermined
4
Polish
3
Arabic
1
Dutch
1
Russian
1
more ...
less ...
Author
All
Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Fetscherin, Marc
15
Fournier, Susan
15
Ko, Eunju
15
Diamantopoulos, Adamantios
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Sattler, Henrik
14
Dubé, Jean-Pierre
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Guzman, Francisco
12
Hildebrandt, Lutz
12
Hruschka, Harald
12
Huber, Frank
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Bronnenberg, Bart J.
11
Veloutsou, Cleopatra
11
Bauer, Hans H.
10
Baumgartner, Bernhard
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Khamitov, Mansur
10
MacInnis, Deborah J.
10
Sharp, Byron
10
Sreejesh, S.
10
Trinh, Giang
10
Bagozzi, Richard P.
9
Boztuğ, Yasemin
9
Brasel, S. Adam
9
De Chernatony, Leslie
9
Esch, Franz-Rudolf
9
Gierl, Heribert
9
Han, Heesup
9
Herrmann, Andreas
9
Khan, Imran
9
Kumar, Vikas
9
more ...
less ...
Institution
All
Information Resources Management Association
4
National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
4
Europäische Kommission
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
NetLibrary, Inc
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
Verlag Dr. Kovač
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Campus Verlag
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Centre for Competition Policy, University of East Anglia
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Henkel-Kommanditgesellschaft auf Aktien / Unternehmenskommunikation
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <12, 2008, Berlin>
1
Peter Lang AG
1
Society for Consumer Psychology.
1
Tagung Durch's Dickicht der Attraktionen - Marketing im Übergang vom Produkt- zum Kommunikationswettbewerb <1990, Nürnberg>
1
Trendbüro <Hamburg>
1
United States Trademark Association
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
Österreichische Werbewissenschaftliche Gesellschaft
1
more ...
less ...
Published in...
All
Journal of business research : JBR
238
The journal of brand management : an international journal
191
The journal of product & brand management
175
Journal of retailing and consumer services
152
Psychology & marketing
68
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Marketing letters : a journal of research in marketing
36
The journal of consumer marketing
35
Journal of marketing communications
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of fashion marketing and management
31
Journal of strategic marketing
31
Journal of international consumer marketing
30
Marketing intelligence & planning
29
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
International journal of hospitality management
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of promotion management : JPM
26
Journal of the Academy of Marketing Science
26
International journal of consumer studies
25
Journal of marketing
25
Journal of advertising research
24
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
The IUP journal of brand management : IJBRM
23
Cogent business & management
22
International journal of advertising : the quarterly review of marketing communications
22
International journal of advertising : the review of marketing communications
22
International marketing review
22
Journal of retailing
22
Marketing : ZFP ; journal of research and management
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
SpringerLink / Bücher
21
European journal of marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of market research
19
Journal of international marketing
19
more ...
less ...
Source
All
ECONIS (ZBW)
4,462
Other ZBW resources
8
RePEc
4
BASE
1
Showing
1
-
10
of
4,475
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Ethics
of mobile behavioral
advertising
: antecedents and outcomes of perceived ethical value of advertised brands
Mpinganjira, Mercy
;
Maduku, Daniel K.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 464-478
Persistent link: https://www.econbiz.de/10011980256
Saved in:
2
The impact of social media
advertising
on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
3
"Support your country and buy Chinese brands" : would Chinese consumers buy it?
Liu, Yu-Lun
;
Karimi, Sahar
;
Yuen, Tsunwai Wesley
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 130-144
Persistent link: https://www.econbiz.de/10012203401
Saved in:
4
Perceived humorand purchase intention : mediating role of attitude towards the advertisement and brand
Hameed, Irfan
;
Khan, Muhammad Babar
;
Shahab, Atif
- In:
The Lahore journal of business
8
(
2019/2020
)
2
,
pp. 55-84
Persistent link: https://www.econbiz.de/10012299283
Saved in:
5
Co-branding strategy in cause-related
advertising
: the fit between brand and cause
Huertas-García, Rubén
;
Lengler, Jorge
; …
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 135-150
Persistent link: https://www.econbiz.de/10011700738
Saved in:
6
The effect of perceived
advertising
effort on brand perception : implication for retailers in Hong Kong
Chan, Fong Yee
;
Chan, Hung Fai
;
Tang, Felix
- In:
The international review of retail, distribution and …
27
(
2017
)
1
,
pp. 78-93
Persistent link: https://www.econbiz.de/10011703183
Saved in:
7
An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
Saved in:
8
The antecedents and consequences of brand experience and purchase intention
Shukla, Mahima
;
Sharma, Ashok
;
Misra, Richa
;
Jain, Vinamra
- In:
International journal of electronic business : IJEB
16
(
2021
)
3
,
pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
Saved in:
9
Advertisement attitude, brand attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.
;
Sridhar, M.
;
Priyadharsani, Saranya
- In:
International journal of business excellence
9
(
2016
)
4
,
pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
Saved in:
10
Impact of
advertising
puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->