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Targeted advertising in the br...
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Brand
Konsumentenverhalten
79,157
Consumer behaviour
78,724
Werbung
13,748
Online-Marketing
12,888
Internet marketing
12,666
Theorie
10,740
Theory
10,533
Advertising
10,332
Beziehungsmarketing
9,688
Relationship marketing
9,676
Markenführung
8,555
Brand management
8,540
Social Web
8,261
Social web
8,253
Werbewirkung
7,891
Advertising effects
7,666
Markenimage
7,035
Brand image
6,985
USA
6,224
Online-Handel
6,130
Online retailing
6,115
United States
5,887
Deutschland
5,875
Kundenzufriedenheit
5,521
Customer satisfaction
5,518
Germany
5,065
Electronic Commerce
4,841
Markenartikel
4,645
E-commerce
4,596
Dienstleistungsqualität
4,344
Service quality
4,341
Einzelhandel
4,316
Marketingmanagement
4,266
Marketing management
4,216
Retail trade
4,204
Verbraucherverhalten
3,582
Experiment
3,573
Marketing
3,508
Viral marketing
3,460
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Dawes, John
22
Phau, Ian
21
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19
Fetscherin, Marc
15
Fournier, Susan
15
Ko, Eunju
15
Diamantopoulos, Adamantios
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Sattler, Henrik
14
Dubé, Jean-Pierre
13
Guzman, Francisco
13
Hildebrandt, Lutz
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Hruschka, Harald
12
Huber, Frank
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Bronnenberg, Bart J.
11
Veloutsou, Cleopatra
11
Bauer, Hans H.
10
Baumgartner, Bernhard
10
Ekinci, Yuksel
10
Gierl, Heribert
10
Gunasti, Kunter
10
Khamitov, Mansur
10
MacInnis, Deborah J.
10
Sharp, Byron
10
Sreejesh, S.
10
Trinh, Giang
10
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9
Boztuğ, Yasemin
9
Brasel, S. Adam
9
De Chernatony, Leslie
9
Esch, Franz-Rudolf
9
Han, Heesup
9
Herrmann, Andreas
9
Khan, Imran
9
Kumar, Vikas
9
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2
Gesellschaft zur Erforschung des Markenwesens
2
NetLibrary, Inc
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
Verlag Dr. Kovač
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Campus Verlag
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Centre for Competition Policy, University of East Anglia
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Global Brand Conference <11., 2016, Bradford>
1
Henkel-Kommanditgesellschaft auf Aktien / Unternehmenskommunikation
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <12, 2008, Berlin>
1
Markendialog <3, 1999, Frankfurt, Main>
1
Peter Lang AG
1
Society for Consumer Psychology.
1
Tagung Durch's Dickicht der Attraktionen - Marketing im Übergang vom Produkt- zum Kommunikationswettbewerb <1990, Nürnberg>
1
Trendbüro <Hamburg>
1
United States Trademark Association
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
243
The journal of brand management : an international journal
192
The journal of product & brand management
177
Journal of retailing and consumer services
152
Psychology & marketing
68
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
Marketing letters : a journal of research in marketing
36
The journal of consumer marketing
36
Journal of marketing communications
33
Journal of strategic marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of fashion marketing and management
31
Journal of international consumer marketing
31
Marketing intelligence & planning
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
International journal of hospitality management
27
Journal of advertising research
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of promotion management : JPM
26
Journal of the Academy of Marketing Science
26
International journal of consumer studies
25
Journal of marketing
25
International journal of advertising : the quarterly review of marketing communications
24
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
The IUP journal of brand management : IJBRM
23
Cogent business & management
22
International journal of advertising : the review of marketing communications
22
International marketing review
22
Journal of retailing
22
Marketing : ZFP ; journal of research and management
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
SpringerLink / Bücher
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
European journal of marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of international marketing
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
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Source
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ECONIS (ZBW)
4,557
RePEc
4
BASE
1
Showing
1
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10
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date (newest first)
date (oldest first)
1
Measuring the impact of product placement on children using digital brand integration
Hudson, Simon
;
Elliott, Charlene
- In:
Journal of food products marketing
19
(
2013
)
3
,
pp. 176-200
Persistent link: https://www.econbiz.de/10009782048
Saved in:
2
Impact of online
advertising
on adolescent's brand attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
3
Processing contradictory brand information from
advertising
and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
Saved in:
4
Brand
advertising
in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
5
Competitive
advertising
on brand search : traffic stealing and click quality
Simonov, Andrey
;
Hill, Shawndra
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 923-945
Persistent link: https://www.econbiz.de/10012668065
Saved in:
6
The impact of social media
advertising
on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
7
Narrative-transportation storylines in luxury brand
advertising
: motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
8
Comparing direct and indirect branding in
advertising
Hartnett, Nicole
;
Romaniuk, Jenni
;
Kennedy, Rachel
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 20-28
Persistent link: https://www.econbiz.de/10011484613
Saved in:
9
Exploring
advertising
as an antecedent to brand experience dimensions : an experimental study
Bapat, Dhananjay
- In:
Journal of financial services marketing : JFSM
23
(
2018
)
3/4
,
pp. 210-217
Persistent link: https://www.econbiz.de/10011975284
Saved in:
10
Ethics of mobile behavioral
advertising
: antecedents and outcomes of perceived ethical value of advertised brands
Mpinganjira, Mercy
;
Maduku, Daniel K.
- In:
Journal of business research : JBR
95
(
2019
),
pp. 464-478
Persistent link: https://www.econbiz.de/10011980256
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