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A hybrid MCDM model for identi...
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Brand
Consumer behaviour
81,914
Konsumentenverhalten
79,435
Theorie
11,510
Theory
11,341
Relationship marketing
9,079
Beziehungsmarketing
9,049
Brand management
7,523
Markenführung
7,482
Multi-criteria analysis
7,210
Multikriterielle Entscheidungsanalyse
7,169
Brand image
6,937
Markenimage
6,897
Customer satisfaction
6,167
Urlaubsverhalten
6,090
Holiday behaviour
6,069
Kundenzufriedenheit
6,010
Online-Handel
5,462
Online retailing
5,451
USA
5,082
United States
4,837
Social Web
4,825
Social web
4,823
Service quality
4,665
Dienstleistungsqualität
4,620
Online-Marketing
4,516
Internet marketing
4,505
Markenartikel
4,227
Deutschland
4,209
Einzelhandel
4,121
Retail trade
4,082
Tourism
4,020
Tourismus
4,013
Germany
3,930
Electronic Commerce
3,607
Werbewirkung
3,586
Verbraucherverhalten
3,565
Advertising effects
3,548
E-commerce
3,497
Experiment
3,467
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633
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766
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Dawes, John
22
Phau, Ian
21
Sarkar, Abhigyan
19
Fetscherin, Marc
15
Fournier, Susan
15
Diamantopoulos, Adamantios
14
Romaniuk, Jenni
14
Sarkar, Juhi Gahlot
14
Dubé, Jean-Pierre
13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Guzman, Francisco
12
Hildebrandt, Lutz
12
Hruschka, Harald
12
Japutra, Arnold
12
Keller, Kevin Lane
12
Sattler, Henrik
12
Bronnenberg, Bart J.
11
Huber, Frank
11
Veloutsou, Cleopatra
11
Baumgartner, Bernhard
10
Ekinci, Yuksel
10
Gunasti, Kunter
10
Khamitov, Mansur
10
Sharp, Byron
10
Bagozzi, Richard P.
9
Boztuğ, Yasemin
9
De Chernatony, Leslie
9
Han, Heesup
9
Herrmann, Andreas
9
Khan, Imran
9
Kumar, Vikas
9
MacInnis, Deborah J.
9
Melewar, T. C.
9
Park, C. Whan
9
Sreejesh, S.
9
Thomson, Matthew
9
Trinh, Giang
9
Usman, Osly
9
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National Bureau of Economic Research
4
Springer Fachmedien Wiesbaden
4
Information Resources Management Association
3
Europäische Kommission
2
NetLibrary, Inc
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
Verlag Dr. Kovač
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Athens Institute for Education and Research
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <12, 2008, Berlin>
1
Peter Lang AG
1
Society for Consumer Psychology.
1
Trendbüro <Hamburg>
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
233
The journal of brand management : an international journal
190
The journal of product & brand management
172
Journal of retailing and consumer services
150
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
40
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
Journal of marketing communications
30
Journal of strategic marketing
30
Marketing intelligence & planning
29
International journal of hospitality management
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International journal of consumer studies
25
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of marketing
23
Journal of promotion management : JPM
23
Cogent business & management
22
International journal of advertising : the review of marketing communications
22
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of retailing
21
European journal of marketing
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of international marketing
19
Journal of marketing management : MM
19
SpringerLink / Bücher
19
International journal of market research
18
International journal of retail & distribution management
18
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ECONIS (ZBW)
4,230
Other ZBW resources
4
BASE
1
RePEc
1
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Markentreue setzt eine starke Marke voraus : die zu pflegen ist eine zentrale Herausforderung
Bruhn, Manfred
- In:
Erfolg in Zeiten des Wandels : BMW im Gespräch …
,
(pp. 022-038)
.
2006
Persistent link: https://www.econbiz.de/10003346546
Saved in:
132
Brands, expectations, and experience
Lemon, Clifton
- In:
Customer service delivery : research and best practices
,
(pp. 83-131)
.
2006
Persistent link: https://www.econbiz.de/10003336354
Saved in:
133
Factors influencing olive oil brand choice in Spain : an empirical analysis using scanner data
Gázquez-Abad, Juan C.
;
Sánchez-Pérez, Manuel
- In:
Agribusiness : an internat. journal
25
(
2009
)
1
,
pp. 36-55
Persistent link: https://www.econbiz.de/10003831699
Saved in:
134
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
135
Ethnocentrism, country of origin, and brand perception in a special context
Koubaa, Yamen
- In:
International journal of business and emerging markets …
1
(
2008/09
)
3
,
pp. 232-248
Persistent link: https://www.econbiz.de/10003833855
Saved in:
136
Consumer attitude toward brand extensions : an integrative model and research propositions
Czellar, Sandor
-
2009
Persistent link: https://www.econbiz.de/10003836114
Saved in:
137
Customer choices of manufacturer versus retailer brands in alternative price and usage contexts
Woodside, Arch G.
;
Ozcan, Timucin
- In:
Journal of retailing and consumer services
16
(
2009
)
2
,
pp. 100-108
Persistent link: https://www.econbiz.de/10003837502
Saved in:
138
The development of Chinese brands for the global market
He, Ping
;
Omar, Ogenyi
- In:
The journal of retail marketing management research : JRMMR
2
(
2009/10
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003838084
Saved in:
139
Einstellungs- und verhaltensorientierte Perspektive der Kundenbindung : ein Ansatz zur Operationalisierung
Jäggi, Natalie
(
contributor
);
Pescio, Anelia
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003791536
Saved in:
140
A dynamic model of brand choice when price and advertising signal product quality
Erdem, Tülin
;
Keane, Michael P.
;
Sun, Baohong
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1111-1125
Persistent link: https://www.econbiz.de/10003791802
Saved in:
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