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Private brand: differentiating concept and source of stimulation of the Romanian retail trade
Anghel, Ion; Hristea, Anca Maria - In: Theoretical and applied economics : GAER review 25 (2018) 3/616, pp. 5-24
Persistent link: https://www.econbiz.de/10012155509
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Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D. - In: Journal of retailing and consumer services 28 (2016), pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
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Blinded or branded? : effect of brand cues on customer evaluation of store brands versus national brands in an emerging market
Rashmi; Dangi, Hamendra Kumar - In: International journal of Indian culture and business … 16 (2018) 2, pp. 170-205
Persistent link: https://www.econbiz.de/10011933473
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Interrelationships among retail customer-based brand-equity dimensions : a study from Indonesia
Siringoringo, Hotniar; Katuuk, Neltje F. - In: International journal of business excellence : IJBEX 25 (2021) 1, pp. 56-74
Persistent link: https://www.econbiz.de/10012669046
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Trade-in operations under retail competition : effects of brand loyalty
Tang, Fei; Dai, Ying; Ma, Zujun; Choi, Tsan-Ming - In: European journal of operational research : EJOR 310 (2023) 1, pp. 397-414
Persistent link: https://www.econbiz.de/10014340185
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Boasting and aspiring, as status-reinforcing mechanisms in status-based loyalty programs
Sajtos, Laszlo; Yit Sean Chong - In: Psychology & marketing 35 (2018) 9, pp. 640-651
Persistent link: https://www.econbiz.de/10011970126
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The influence of coupon duration on consumers’ redemption behavior and brand profitability
Zhang, Zelin; Ma, Minghui; Popkowski Leszczyc, Peter T. L. - In: European journal of operational research : EJOR 281 (2020) 1, pp. 114-128
Persistent link: https://www.econbiz.de/10012153635
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Building brand relationship quality among hotel loyalty program members
Lo, Ada S.; Im, Holly Hyunjung; Chen, Yong; Qu, Hailin - In: International journal of contemporary hospitality management 29 (2017) 1, pp. 458-488
Persistent link: https://www.econbiz.de/10011611273
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"Make me feel special": Are hierarchical loyalty programs a panacea for all brands? : the role of brand concept
Mimouni Chaabane, Aïda; Pez, Virginie - In: Journal of retailing and consumer services 38 (2017), pp. 108-117
Persistent link: https://www.econbiz.de/10011743171
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Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars; Bruwer, Johan; Galan, Jean-Philippe - In: Journal of retailing and consumer services 71 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014261175