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Nocke, Volker; Strausz, Roland - 2022

We develop a theory of collective brand reputation for markets in which product quality is jointly determined by local …

Persistent link: https://www.econbiz.de/10013193845

Delgado-Ballester, Elena; Fernandez Sabiote, Estela - In: European journal of marketing : EJM 49 (2015) 11/12, pp. 1857-1879

Persistent link: https://www.econbiz.de/10011449327

Popp, Bastian; Woratschek, Herbert - In: Journal of retailing and consumer services 35 (2017), pp. 46-56

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Santos, Zélia Raposo; Coelho, Pedro Simões; Rita, Paulo - In: Journal of marketing communications 28 (2022) 7, pp. 768-798

Persistent link: https://www.econbiz.de/10013493043

Flaswinkel, Anne Mareike; Rump, Markus; Decker, Reinhold - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 310-334

Persistent link: https://www.econbiz.de/10014318347

Çelik, Süleyman; Topuz, Yusuf Volkan - In: International journal of electronic marketing and … 12 (2021) 4, pp. 357-372

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Torres, Pedro M.; Augusto, Mário Gomes - In: Journal of business research : JBR 101 (2019), pp. 528-535

Persistent link: https://www.econbiz.de/10012103462

Augusto, Mário Gomes; Godinho, Pedro Manuel Cortesão; … - In: Journal of retailing and consumer services 50 (2019), pp. 235-248

Persistent link: https://www.econbiz.de/10012114157

Haikel-Elsabeh, Marie; Zhao, Zhenzhen; Ivens, Björn Sven; … - In: International journal of market research 61 (2019) 3, pp. 287-301

Persistent link: https://www.econbiz.de/10012172208

Nocke, Volker; Strausz, Roland - 2021

Persistent link: https://www.econbiz.de/10012430342