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Is brand love materialistic?
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Consumer behaviour
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
The personality of brand lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
2
Relationships are complicated : on construct validity when consumer-brand relationships are systems
Ahuvia, Aaron
- In:
Consumer-brand relationships : theory and practice
,
(pp. 204-220)
.
2012
Persistent link: https://www.econbiz.de/10009739817
Saved in:
3
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
4
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
5
Towards a theory of brand love in services : the power of identity and social relationships
Ahuvia, Aaron
;
Izberk-Bilgin, Elif
;
Lee, Kyungwon
- In:
Journal of service management
33
(
2022
)
3
,
pp. 453-464
Persistent link: https://www.econbiz.de/10013325628
Saved in:
6
You're so loveble : anthropomorphism and brand love
Rauschnabel, Philipp A.
;
Ahuvia, Aaron C.
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 372-395
Persistent link: https://www.econbiz.de/10010410667
Saved in:
7
Brands and religious labels : a spillover perspective
Rauschnabel, Philipp A.
;
Herz, Marc
;
Schlegelmilch, Bodo B.
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1285-1309
Persistent link: https://www.econbiz.de/10011405235
Saved in:
8
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
9
Augmented reality marketing : how mobile AR-apps can improve brands through inspiration
Rauschnabel, Philipp A.
;
Felix, Reto
;
Hinsch, Chris
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 43-53
Persistent link: https://www.econbiz.de/10012025827
Saved in:
10
Augmented reality marketing and consumer-brand relationships : how closeness drives brand love
Rauschnabel, Philipp A.
;
Hüttl-Maack, Verena
;
Ahuvia, …
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 819-837
Persistent link: https://www.econbiz.de/10014518840
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