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~subject:"Brand"
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Brand
Konsumentenverhalten
79,172
Consumer behaviour
78,739
Social Web
20,204
Social web
20,170
Markenführung
17,035
Brand management
17,013
Health care
15,704
Gesundheitsversorgung
15,421
Persönlichkeitspsychologie
12,576
Personality psychology
12,298
Theorie
12,060
Theory
11,837
Markenimage
10,876
Brand image
10,661
Beziehungsmarketing
10,577
Relationship marketing
10,560
USA
8,741
Deutschland
8,418
United States
8,395
Online-Marketing
8,279
Internet marketing
8,160
Germany
7,771
Gesundheitswesen
7,748
Health care system
7,421
Markenartikel
6,386
Kundenzufriedenheit
6,154
Customer satisfaction
6,152
Dienstleistungsqualität
6,111
Service quality
6,098
Online-Handel
6,033
Online retailing
6,018
Electronic Commerce
4,969
E-commerce
4,770
Gesundheitsvorsorge
4,560
Experiment
4,477
Einzelhandel
4,455
Retail trade
4,358
Preventive care
4,299
Werbewirkung
4,298
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1,010
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4,726
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1,613
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8
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226
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183
Arbeitspapier
175
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175
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87
Sammelwerk
87
Reprint
59
Conference paper
56
Konferenzbeitrag
56
Aufsatzsammlung
51
Case study
39
Fallstudie
39
Bibliografie enthalten
35
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35
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24
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13
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11
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10
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9
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6
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Author
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Dawes, John
24
Fournier, Susan
24
Phau, Ian
24
Baumgarth, Carsten
23
Keller, Kevin Lane
23
De Chernatony, Leslie
22
Esch, Franz-Rudolf
22
Burmann, Christoph
21
Sattler, Henrik
21
Sarkar, Abhigyan
19
Fetscherin, Marc
17
Huber, Frank
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Dubé, Jean-Pierre
15
Ko, Eunju
15
Sharp, Byron
15
Bauer, Hans H.
14
Diamantopoulos, Adamantios
14
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Steenkamp, Jan-Benedict E. M.
14
Bang, Nguyen
13
Bronnenberg, Bart J.
13
Guzman, Francisco
13
Hildebrandt, Lutz
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
Veloutsou, Cleopatra
13
Hruschka, Harald
12
Bruhn, Manfred
11
Gunasti, Kunter
11
Herrmann, Andreas
11
Rahman, Zillur
11
Schmidt, Holger J.
11
Trinh, Giang
11
Aaker, Jennifer
10
Baumgartner, Bernhard
10
Christodoulides, George
10
Ekinci, Yuksel
10
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Springer Fachmedien Wiesbaden
12
Gesellschaft zur Erforschung des Markenwesens
7
NetLibrary, Inc
7
National Bureau of Economic Research
5
Information Resources Management Association
4
Verlag Dr. Kovač
4
Lithuanian University of Agriculture
3
Books on Demand GmbH <Norderstedt>
2
Europäische Kommission
2
Haufe-Lexware GmbH & Co. KG
2
ISM University of Management and Economics
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
2
Universitat Pompeu Fabra / Departament d'Economia i Empresa
2
AMACOM
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Marketing Association
1
Athens Institute for Education and Research
1
Brandsboard e.V.
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
Credit Suisse Group AG
1
Economist Intelligence Unit <London>
1
Edward Elgar Publishing
1
Egmont-Ehapa-Verlag <Stuttgart>
1
Ehapa-Verlag <Stuttgart>
1
Eidgenössisches Institut für Geistiges Eigentum
1
Erasmus Research Institute of Management
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Global Brand Conference <11., 2016, Bradford>
1
Goethe-Universität Frankfurt am Main
1
Helmut-Schmidt-Universität
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
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Published in...
All
The journal of brand management : an international journal
279
Journal of business research : JBR
271
The journal of product & brand management
200
Journal of retailing and consumer services
163
Psychology & marketing
70
European journal of marketing : EJM
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Asia Pacific journal of marketing and logistics
46
SpringerLink / Bücher
46
Journal of strategic marketing
40
Marketing letters : a journal of research in marketing
39
Journal of fashion marketing and management
37
Marketing intelligence & planning
37
The journal of consumer marketing
37
Journal of marketing
36
Journal of marketing communications
35
International journal of hospitality management
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
32
Journal of international consumer marketing
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Journal of the Academy of Marketing Science
30
Business horizons
29
Marketing : ZFP ; journal of research and management
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
European journal of marketing
28
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of promotion management : JPM
28
Journal of marketing management : MM
27
Brands and branding
26
International journal of consumer studies
26
International journal of market research : JMRS ; the journal of the Market Research Society
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
International marketing review
25
Journal of global marketing
25
Journal of promotion management : innovations in planning and applied research
25
Journal of retailing
25
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
International journal of advertising : the quarterly review of marketing communications
24
International journal of advertising : the review of marketing communications
22
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Source
All
ECONIS (ZBW)
6,325
RePEc
14
BASE
7
Other ZBW resources
1
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1
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
2
Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler
;
Tran, Trang P.
;
Taylor, Erik C.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
Saved in:
3
The role of network embeddedness and psychological ownership in consumer responses to brand transgressions
Kuchmaner, Christina A.
;
Johnson, Jennifer Wiggins
; …
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 129-143
Persistent link: https://www.econbiz.de/10012060950
Saved in:
4
Attachment, identification, and loyalty : examining mediating mechanisms across brand and brand community contexts
Hung, Hsiu-Yu
- In:
The journal of brand management : an international journal
21
(
2014
)
7/8
,
pp. 594-614
Persistent link: https://www.econbiz.de/10010462630
Saved in:
5
Brand matters : leveraging the power of personal branding to achieve professional success
Edmiston, Dawn
- In:
Go-to-market strategies for women entrepreneurs : …
,
(pp. 261-270)
.
2019
Persistent link: https://www.econbiz.de/10012221238
Saved in:
6
Oppositional brand loyalty in online brand communities : perspectives on social identity theory and consumer-brand relationship
Kuo, Ying-Feng
;
Hou, Jian-Ren
- In:
Journal of electronic commerce research : JECR
18
(
2017
)
3
,
pp. 254-268
Persistent link: https://www.econbiz.de/10011746768
Saved in:
7
Transforming consumers into brands : tracing transformation processes of the practice of blogging
Erz, Antonia
;
Christensen, Anna-Bertha Heeris
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 69-82
Persistent link: https://www.econbiz.de/10011920063
Saved in:
8
Creating online brand personality : the role of personal difference
Chung, Hwiman
;
Ahn, Euijin
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 167-187
Persistent link: https://www.econbiz.de/10009754903
Saved in:
9
Exploring personal branding on YouTube
Chen, Chih-ping
- In:
Journal of internet commerce
12
(
2013
)
1/4
,
pp. 332-347
Persistent link: https://www.econbiz.de/10010248367
Saved in:
10
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
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