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Brand
Konsumentenverhalten
79,701
Consumer behaviour
79,052
Electronic Commerce
23,082
E-commerce
21,048
Online-Handel
11,110
Online retailing
11,047
Theorie
10,940
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10,769
Beziehungsmarketing
9,937
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9,922
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7,579
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7,576
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6,664
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6,638
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6,174
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6,165
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6,163
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6,129
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6,051
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5,949
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5,912
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5,873
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5,836
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5,832
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5,827
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5,646
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5,370
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5,059
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4,921
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4,745
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4,744
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4,318
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3,693
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3,652
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3,575
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Dawes, John
22
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21
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19
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15
Fournier, Susan
15
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14
Romaniuk, Jenni
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14
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13
Ko, Eunju
13
Loureiro, Sandra Maria Correia
13
Bang, Nguyen
12
Guzman, Francisco
12
Hildebrandt, Lutz
12
Hruschka, Harald
12
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12
Keller, Kevin Lane
12
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12
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11
Huber, Frank
11
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11
Baumgartner, Bernhard
10
Ekinci, Yuksel
10
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10
Khamitov, Mansur
10
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10
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9
Boztuğ, Yasemin
9
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9
Han, Heesup
9
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9
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9
Kumar, Vikas
9
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9
Melewar, T. C.
9
Park, C. Whan
9
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9
Thomson, Matthew
9
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9
Usman, Osly
9
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NetLibrary, Inc
2
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Association Nutrition Demain
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Center of Market Oriented Product and Production Management
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Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Global Brand Conference <11., 2016, Bradford>
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
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Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
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1
Markendialog <12, 2008, Berlin>
1
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Society for Consumer Psychology.
1
Trendbüro <Hamburg>
1
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
1
Vytautas Magnus University
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
233
The journal of brand management : an international journal
194
The journal of product & brand management
172
Journal of retailing and consumer services
150
Psychology & marketing
63
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
42
Marketing letters : a journal of research in marketing
35
The journal of consumer marketing
35
Journal of marketing communications
32
Journal of strategic marketing
31
Journal of the Academy of Marketing Science
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
Journal of international consumer marketing
30
Marketing intelligence & planning
29
International journal of hospitality management
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of promotion management : innovations in planning and applied research
26
International journal of consumer studies
25
Journal of marketing
25
Journal of global marketing
24
European journal of marketing
23
International journal of advertising : the review of marketing communications
23
Journal of promotion management : JPM
23
Cogent business & management
22
International marketing review
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
22
The IUP journal of brand management : IJBRM
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
Journal of retailing
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of international marketing
20
SpringerLink / Bücher
20
International journal of advertising : the quarterly review of marketing communications
19
Journal of marketing management : MM
19
Young consumers : insight and ideas for responsible marketers
19
International journal of market research
18
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ECONIS (ZBW)
4,318
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1
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1
The Eureka moment in understanding luxury brand purchases! : a non-linear fsQCA-ANN approach
Li, Fajin
;
Eugene Cheng-xi Aw
;
Tan, Garry Wei-Han
;
Cham …
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366335
Saved in:
2
Studying the impact of food values, subjective norm and brand love on behavioral loyalty
Izquierdo-Yusta, Alicia
;
Martínez-Ruiz, María Pilar
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169605
Saved in:
3
Online brand communities - are members different people?
Fantapié Altobelli, Claudia
;
Meister, Sandra
- In:
Wettbewerb und Regulierung in Medien, Politik und …
,
(pp. 155-181)
.
2013
Persistent link: https://www.econbiz.de/10014573798
Saved in:
4
Influence on consumer attitude toward online brand community on revisit intention and brand trust
Jung, Na Young
;
Kim, Soohyun
;
Kim, Soyoung
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 581-589
Persistent link: https://www.econbiz.de/10010388522
Saved in:
5
Impact of brand experience, narcissism and materialism on luxury purchase behaviour mediated by online buying intentions
Chanyanan Somtawinpongsai
;
Abu Bakar bin Abdul Hamid
; …
- In:
Management and information technology in the digital …
,
(pp. 65-80)
.
2022
Persistent link: https://www.econbiz.de/10013442096
Saved in:
6
How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge, brand familarity, privacy and security concerns
Nepomuceno, Marcelo Vinhal
;
Laroche, Michel
;
Richard, …
- In:
Journal of retailing and consumer services
21
(
2014
)
4
,
pp. 619-629
Persistent link: https://www.econbiz.de/10010388516
Saved in:
7
Impact of advertising in creating brand equity with reference to e-tailers
Sarika Omkar P.
;
Naikwade, Shital Sainath
- In:
Asia-Pacific journal of management research and innovation
18
(
2022
)
3/4
,
pp. 95-106
Persistent link: https://www.econbiz.de/10014246903
Saved in:
8
Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
Saved in:
9
How online grocery shopping drives private label food purchases
Verstraeten, Julie
;
Heeremans, Eva
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383069
Saved in:
10
Measuring customer attitudes toward single vs. hybrid retail formats : impact of gender and brand name familiarity
Cho, Yoon C.
- In:
The journal of applied business research
23
(
2007
)
4
,
pp. 79-92
Persistent link: https://www.econbiz.de/10003631937
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