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Brand
Consumer behaviour
81,935
Konsumentenverhalten
79,456
Social Web
20,294
Social web
20,263
Theorie
12,972
Theory
12,731
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10,726
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10,704
Relationship marketing
9,993
Beziehungsmarketing
9,969
Online-Marketing
8,262
Brand management
8,246
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8,208
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8,170
Brand image
6,974
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6,939
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6,166
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6,154
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6,070
Customer satisfaction
6,019
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5,851
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5,801
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5,427
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5,374
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5,094
Electronic Commerce
4,944
Viral marketing
4,806
Virales Marketing
4,786
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4,768
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4,752
Markenartikel
4,449
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4,267
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4,225
Werbewirkung
3,888
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3,847
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3,624
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3,439
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Ko, Eunju
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13
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Huber, Frank
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12
Hildebrandt, Lutz
12
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11
Veloutsou, Cleopatra
11
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10
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Ekinci, Yuksel
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Khamitov, Mansur
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Melewar, T. C.
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9
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2
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Universitat Pompeu Fabra / Departament d'Economia i Empresa
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Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
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Association Nutrition Demain
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Center of Market Oriented Product and Production Management
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Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
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1
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1
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Gesellschaft für Konsum-, Markt- und Absatzforschung
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Global Brand Conference <11., 2016, Bradford>
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Helmut-Schmidt-Universität
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Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
Institut für Handelsmanagement <Münster (Westf)>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Markendialog <12, 2008, Berlin>
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Peter Lang AG
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
World Advertising Research Center <Henley-on-Thames>
1
ibidem-Verlag
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Journal of business research : JBR
242
The journal of brand management : an international journal
199
The journal of product & brand management
177
Journal of retailing and consumer services
150
Psychology & marketing
65
European journal of marketing : EJM
45
Asia Pacific journal of marketing and logistics
43
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Marketing letters : a journal of research in marketing
36
The journal of consumer marketing
35
Journal of marketing communications
32
Journal of international consumer marketing
31
Journal of strategic marketing
31
Marketing intelligence & planning
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of fashion marketing and management
30
International journal of hospitality management
27
Journal of marketing
27
Journal of marketing management : JMM ; journal of the Academy of Marketing
27
International journal of consumer studies
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of the Academy of Marketing Science
25
Journal of global marketing
24
Journal of promotion management : innovations in planning and applied research
24
Journal of promotion management : JPM
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Cogent business & management
22
International journal of advertising : the quarterly review of marketing communications
22
International journal of advertising : the review of marketing communications
22
International journal of market research : JMRS ; the journal of the Market Research Society
22
International marketing review
22
The IUP journal of brand management : IJBRM
22
European journal of marketing
21
Journal of international marketing
21
Journal of retailing
21
SpringerLink / Bücher
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
20
Journal of marketing management : MM
19
International journal of market research
18
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ECONIS (ZBW)
4,451
Other ZBW resources
4
BASE
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RePEc
1
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1
The latent potential of virtual communities as brand missionaries : implications from US and Korean
Hong, Soonkwan
;
Minor, Michael
- In:
International journal of electronic marketing and …
6
(
2014
)
1
,
pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
Saved in:
2
Consumer engagement with self-expressive brands: brand love and WOM outcomes
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 33-42
Persistent link: https://www.econbiz.de/10010358994
Saved in:
3
Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry
El Hajjar, Samer
- In:
International journal of business innovation and …
28
(
2022
)
2
,
pp. 263-279
Persistent link: https://www.econbiz.de/10013253188
Saved in:
4
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
5
Creating value for customers through engagement and participation in brand communities
Loureiro, Sandra Maria Correia
;
Pires, Ana Regina
; …
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 114-132
Persistent link: https://www.econbiz.de/10011316447
Saved in:
6
Discussing brand information on social networking sites : implications for global brand marketing
Tsai, Shu-pei
- In:
Journal of organizational computing and electronic commerce
23
(
2013
)
4
,
pp. 372-391
Persistent link: https://www.econbiz.de/10010232534
Saved in:
7
Enhancing consumer-brand relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann Marie
- In:
International journal of hospitality management
36
(
2014
),
pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
Saved in:
8
Analysis of consumers' response to brand community integration and brand identitfication
Millán, Ángel
;
Díaz García, Estrella
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 254-272
Persistent link: https://www.econbiz.de/10010347450
Saved in:
9
The influence of social media interactions on consumer-brand relationships : a three-country study of brand perceptions and marketing behaviors
Hudson, Simon
;
Huang, Li
;
Roth, Martin S.
;
Madden, …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
1
,
pp. 27-41
Persistent link: https://www.econbiz.de/10011490803
Saved in:
10
Advertising versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships
Bóveda-Lambie, Adriana M.
;
Hair, Neil
- In:
Online consumer behavior : theory and research in …
,
(pp. 209-236)
.
2012
Persistent link: https://www.econbiz.de/10009567792
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