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~subject:"Brand equity"
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Brand equity
Consumer behaviour
82,015
Konsumentenverhalten
79,535
Theorie
9,853
Theory
9,671
Brand management
9,495
Markenführung
9,447
Youth
9,232
Markenartikel
9,154
Relationship marketing
9,037
Beziehungsmarketing
9,007
Jugendliche
8,975
Brand
8,113
Brand image
7,342
Markenimage
7,323
USA
6,292
United States
5,836
Customer satisfaction
5,626
Deutschland
5,527
Online-Handel
5,489
Online retailing
5,477
Kundenzufriedenheit
5,467
Social Web
4,912
Social web
4,908
Germany
4,601
Online-Marketing
4,565
Internet marketing
4,555
Einzelhandel
4,386
Service quality
4,382
Retail trade
4,335
Dienstleistungsqualität
4,334
Werbewirkung
3,777
Advertising effects
3,727
Electronic Commerce
3,586
Verbraucherverhalten
3,579
Experiment
3,536
E-commerce
3,477
Advertising
3,264
Werbung
3,252
Emotion
3,222
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2,969
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English
312
German
10
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4
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Guzman, Francisco
5
Iglesias, Oriol
5
Christodoulides, George
4
Dwivedi, Abhishek
3
Gil Saura, Irene
3
Lieven, Theo
3
Luce, Fernando Bins
3
Markovic, Stefan
3
Roper, Stuart
3
Silveira, Cleo Schmitt
3
Wong, IpKin Anthony
3
Zarantonello, Lia
3
Anselmsson, Johan
2
Augusto, Mário Gomes
2
Berenguer Contrí, Gloria
2
Butt, Muhammad Mohsin
2
Chahal, Hardeep
2
Chatzipanagiotou, Kalliopi
2
Desai, Kalpesh Kaushik
2
Divakaran, Pradeep Kumar Ponnamma
2
Dutta, Kamani
2
Filieri, Raffaele
2
Finn, Adam
2
French, Alan
2
Gammoh, Bashar S.
2
Grohmann, Bianca
2
Han, Sung Ho
2
Heldt, Rodrigo
2
Herrero-Crespo, Ángel
2
Herrmann, Andreas
2
Horváth, Csilla
2
Johansson, Johny K.
2
Kaufmann, Hans Rüdiger
2
Keller, Kevin Lane
2
Kugler, Sascha
2
Landwehr, Jan Rüdiger
2
Lee, Timothy J.
2
Liu, Chih-Hsing
2
Martins, Francisco Vitorino
2
Merrilees, Bill
2
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ISM University of Management and Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Institute of Social and Economic Sciences
1
Lithuanian University of Agriculture
1
Springer Fachmedien Wiesbaden
1
Technische Universität Dresden
1
Université Paris-Dauphine (Paris IX)
1
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Journal of business research : JBR
32
Journal of Product & Brand Management
13
European journal of marketing : EJM
12
International journal of hospitality management
11
Journal of retailing and consumer services
11
The journal of brand management : an international journal
11
The journal of product & brand management
10
Asia Pacific journal of marketing and logistics
6
International marketing review
6
Asia Pacific Journal of Marketing and Logistics
5
Journal of air transport management
5
AMS review : official publication of the Academy of Marketing Science
4
Journal of the Academy of Marketing Science
4
Marketing Intelligence & Planning
4
Marketing intelligence & planning
4
European Journal of Marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of sports marketing & sponsorship
3
Journal of Consumer Marketing
3
Journal of business ethics : JOBE
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of retailing
3
Technological forecasting & social change : an international journal
3
The journal of consumer marketing
3
The marketing review
3
Academia : revista Latinoamericana de administración
2
African journal of business and economic research : AJBER
2
American Journal of Business
2
Australasian marketing journal
2
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Global business review
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International Marketing Review
2
International business review : the official journal of the European International Business Academy
2
International journal of retail & distribution management
2
Journal of Fashion Marketing and Management: An International Journal
2
Journal of euromarketing
2
Journal of global marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Psychology & marketing
2
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Source
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ECONIS (ZBW)
278
Other ZBW resources
42
RePEc
4
BASE
2
EconStor
1
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1
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327
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date (oldest first)
1
Fashion
and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
2
Brands as core assets : trends and challenges of branding in
fashion
business
Jin, Byoungho
;
Cedrola, Elena
- In:
Fashion branding and communication : core strategies of …
,
(pp. 1-39)
.
2017
Persistent link: https://www.econbiz.de/10014547468
Saved in:
3
Examining the relationships among the
brand
equity dimensions : empirical evidence from fast
fashion
Su, Jin
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 464-480
Persistent link: https://www.econbiz.de/10011583375
Saved in:
4
Effects of social media
brand
-related content on
fashion
products buying behaviour : a moderated mediation model
Schivinski, Bruno
;
Pontes, Nicolas
;
Czarnecka, Barbara
; …
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1047-1062
Persistent link: https://www.econbiz.de/10013429018
Saved in:
5
Brand
equity estimation model
Oliveira, Marta Olivia Rovedder de
;
Silveira, Cleo Schmitt
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2560-2568
Persistent link: https://www.econbiz.de/10011399588
Saved in:
6
The effect of
brand
design on
brand
gender perceptions and
brand
preference
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 146-169
Persistent link: https://www.econbiz.de/10010519623
Saved in:
7
The role of brands in the behavior and purchase decisions of compulsive versus noncompulsive buyers
Horváth, Csilla
;
Birgelen, Marcel van
- In:
European journal of marketing : EJM
49
(
2015
)
1/2
,
pp. 2-21
Persistent link: https://www.econbiz.de/10010519644
Saved in:
8
Does a virtual like cause actual liking? : how following a
brand
's facebook updates enhances
brand
evaluations and purchase intention
Beukeboom, Camiel J.
;
Kerkhof, Peter
;
Vries, Metten de
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 26-36
Persistent link: https://www.econbiz.de/10011422780
Saved in:
9
Young consumers' insights on
brand
equity : effects of
brand
association,
brand
loyalty,
brand
awarness, and
brand
image
Sasmita, Jumiati
;
Mohd Suki, Norazah
- In:
International journal of retail & distribution management
43
(
2015
)
3
,
pp. 276-292
Persistent link: https://www.econbiz.de/10011300317
Saved in:
10
Perceived
brand
quality as a way to superior customer perceived value crossing by moderating effects
Vera, Jorge
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10011308510
Saved in:
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