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~subject:"Brand image"
~subject:"Monetary policy"
~type_genre:"Bibliografie"
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Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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Brand management ; Vol. 1
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Brand management ; Vol. 2
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Cross-cultural and critical perspectives on brands
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Current issues in monetary economics : with 16 tables
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Innovative Markenführung und -implementierung
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Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
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Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
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Monetary policy rules
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Monetary policy under uncertainty : workshop held at the Reserve Bank of New Zealand, 29 - 30 June 1998
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Money matters : essays in honour of Alan Walters
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The Routledge companion to contemporary brand management
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The new monetary policy : implications and relevance ; [conference in March 2004 at Downing College]
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The political economy of monetary institutions
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A changing role for central banks? : 41th Economics Conference 2013
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Advances in monetary policy and macroeconomics
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Country of origin effect : looking back and moving forward
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Kellogg on marketing
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1
Quality expectations, reputation, and
price
Landon, Stuart
;
Smith, Constance E.
-
2018
Persistent link: https://www.econbiz.de/10011868040
Saved in:
2
Credible qualifications : the case of functional foods
Azimont, Frank
;
Araujo, Luis
- In:
Concerned markets : economic ordering for multiple values
,
(pp. 129-152)
.
2014
Persistent link: https://www.econbiz.de/10010462802
Saved in:
3
Effectiveness of appellations of origin on international wine market
Malorgio, Giulio
;
Camanzi, Luca
;
Grazia, Cristina
- In:
International marketing and trade of quality food products
,
(pp. 43-59)
.
2009
Persistent link: https://www.econbiz.de/10003835777
Saved in:
4
Des réponses aux crises alimentaires : étude du cas des "Poulets de Loué"
Marouseau, Gilles
-
2012
Persistent link: https://www.econbiz.de/10009760918
Saved in:
5
Marketing universals : consumers' use of brand name,
price
, physical appearance, and retailer reputation as signals of product quality
Dawar, Niraj
;
Parker, Philip
-
2006
Persistent link: https://www.econbiz.de/10003410650
Saved in:
6
Jenseits des geraden Wegs : über den Sinn nicht-linearer Treiberanalysen
Schröder, Susanne
;
Tien, Matthias
- In:
Schwerpunkt: Neuroökonomie, Neuromarketing und …
,
(pp. 493-514)
.
2007
Persistent link: https://www.econbiz.de/10003513192
Saved in:
7
La compétitivité hors prix des biens sur le marché européen
Ferrara, Laurent
- In:
évolution récente du commrce extérieur français
,
(pp. 109-119)
.
2006
Persistent link: https://www.econbiz.de/10003517497
Saved in:
8
Marketing universals : consumers' use of brand name,
price
, physical appearance, and retailer reputation as signals of product quality
Dawar, Niraj
;
Parker, Philip M.
-
2009
Persistent link: https://www.econbiz.de/10003784807
Saved in:
9
Produktkrisenmanagement bei kleinen und mittleren Unternehmen : eine empirische Analyse zum Einsatz kommunikationspolitischer Instrumente
Grunwald, Guido
- In:
Management-Instrumente in kleinen und mittleren Unternehmen
,
(pp. 83-98)
.
2009
Persistent link: https://www.econbiz.de/10003845164
Saved in:
10
The mediating role of self-image congruence and perceived product quality on the relationship between brand personality and brand equity in the Belgian beer market
Hellemans, Johan
;
Willems, Kim
;
Brengman, Malaika
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 89-99)
.
2023
Persistent link: https://www.econbiz.de/10014289844
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