Narrow search
Showing 1 - 10 of 55
Cover Image
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Cover Image
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han; Ko, Eunju; Tikkanen, Henrikki; Phan, … - In: Journal of business research : JBR 67 (2014) 10, pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Cover Image
Country-of-origin effects on Chinese consumption of branded foreign products
Fayol-Song, Lingfang - In: The globalisation of Chinese business : implications …, (pp. 227-239). 2014
Persistent link: https://www.econbiz.de/10012016697
Cover Image
Beyond brand attitude : individual drivers of purchase for symbolic cobranded products
Mazodier, Marc; Merunka, Dwight - In: Journal of business research : JBR 67 (2014) 7, pp. 1552-1558
Persistent link: https://www.econbiz.de/10010379271
Cover Image
Brand trait transference : when celebrity endorsers acquire brand personality traits
Arsena, Ashley; Silvera, David H.; Pandelaere, Mario - In: Journal of business research : JBR 67 (2014) 7, pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
Cover Image
Antecedents and moderators of brand trust in the context of baby care toiletries
Srivastava, Neha; Dash, Satya Bhushan; Mookerjee, Amit - In: The journal of consumer marketing 32 (2015) 5, pp. 328-340
Persistent link: https://www.econbiz.de/10011480602
Cover Image
The Western brands in the minds of Vietnamese consumers
Hai Chung Pham; Richards, Barry - In: The journal of consumer marketing 32 (2015) 5, pp. 367-375
Persistent link: https://www.econbiz.de/10011480675
Cover Image
Differences in the effect of ethical labels on national brand and private label brand products on store and brand perception : a preliminary work
Steppuhn, Vanessa - In: Advances in National Brand and Private Label Marketing …, (pp. 11-16). 2018
Persistent link: https://www.econbiz.de/10013276091
Cover Image
Private label consumers and national brand new products : an empirical investigation
Sinapuelas, Ian Clark - In: Advances in National Brand and Private Label Marketing …, (pp. 27-35). 2018
Persistent link: https://www.econbiz.de/10013276246
Cover Image
Trajectories to making Botswana a destination of choice : an evaluation of the current awareness and perception levels
Maswabi, Tshepo; Forcheh, Ntonghanwah; Taolo, Resego - In: Advances in National Brand and Private Label Marketing …, (pp. 47-62). 2018
Persistent link: https://www.econbiz.de/10013276401