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To purchase or not to purchase US products : role of religiosity, animosity, and ethno-centrism among Malaysian consumers

Ahmed, Zafar U.; Rosdin Anang; Md. Nor Othman; … - In: The journal of services marketing 27 (2013) 7, pp. 551-563

Persistent link: https://www.econbiz.de/10010231173

Does country of brand origin (COBO) matter for the Lebanese consumers?

Ahmed, Zafar U.; Zbib, Imad J.; Sikander, Arif; … - In: EuroMed journal of business 7 (2012) 2, pp. 108-128

Persistent link: https://www.econbiz.de/10009580888

Congruence of brand image and corporate image : an international business perspective

Ghosh, B. C.; Ahmed, Zafar U.; Annavarjula, Madan Gopal; … - In: Journal of transnational management development 9 (2004) 4, pp. 49-72

Persistent link: https://www.econbiz.de/10002987444

The impact of negative customer engagement on market-based assets and financial performance

Rahman, Mahabubur; Faroque, Anisur Rahman; Sakka, Georgia; … - In: Journal of business research : JBR 138 (2022), pp. 422-435

Persistent link: https://www.econbiz.de/10013197867

Conceptualizing a new model for luxury brand purchase intention in an emerging country setting

De Silva, Sattambi Sumith; Seeley, Eugene L.; Ongsakul, … - In: Journal of transnational management : the official … 25 (2020) 2, pp. 100-127

Persistent link: https://www.econbiz.de/10012256447

Consumer evaluations of store brands : effects of product-perceived risks

Aldousari, Abdullah A.; Farzana Yasmin; Mohd Shukri Ab Yajid - In: Journal of transnational management : the official … 22 (2017) 2, pp. 71-90

Persistent link: https://www.econbiz.de/10011736148

Twenty-five years after the fall of the Berlin Wall : an empirical revisit of West German consumers' attitudes toward products and brands from former East Germany

Ahmed, Zafar U.; Hinck, Wolfgang; Felix, Reto - In: Journal of promotion management : JPM 24 (2018) 6, pp. 895-910

Persistent link: https://www.econbiz.de/10011979301

Country‐of‐origin and brand effects on consumers’ evaluations of cruise lines

Ahmed, Zafar U.; Johnson, James P.; Pei Ling, Chew; Wai … - In: International Marketing Review 19 (2002) 3, pp. 279-302

This study examines country of origin (CO) and brand effects on consumers’ quality perceptions, attitudes, and purchase intentions with respect to a service‐industry product: international cruise‐line packages in Singapore. Star Cruise (Malaysia) and Royal Caribbean Lines (USA) were...

Persistent link: https://www.econbiz.de/10014827215