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How "American" are "all-American" brands? : a case of Gap, Inc. as "Made in America" brand
Wycoff, Eulalia; Sooreea, Rajeev - In: International business realisms : globalizing locally …, (pp. 66-84). 2013
Persistent link: https://www.econbiz.de/10011418003
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Sensory stimulation for sensible consumption : multisensory marketing for e-tailing of ethical brands
Yoganathan, Vignesh; Osburg, Victoria-Sophie; Akhtar, … - In: Journal of business research : JBR 96 (2019), pp. 386-396
Persistent link: https://www.econbiz.de/10011981085
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Cross-modal communication : sound frequency influences consumer responses to color lightness
Hagtvedt, Henrik; Brasel, S. Adam - In: Journal of marketing research : JMR 53 (2016) 4, pp. 551-562
Persistent link: https://www.econbiz.de/10011537786
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Sensory marketing strategies : case study : Oltenia
Stăncioiu, Aurelia-Felicia; Diţoiu, Mihail-Cristian; … - In: Theoretical and applied economics : GAER review 21 (2014) 7, pp. 43-54
Persistent link: https://www.econbiz.de/10011557949
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Understanding of consumers' perception toward select FMCG products
Siriguppi, Dwarakanath - In: International journal of public sector performance … 9 (2022) 3, pp. 248-257
Persistent link: https://www.econbiz.de/10013257287
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Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei; Foroudi, Pantea; Melewar, T. C.; Jin, Zhongqi - In: Qualitative market research : an international journal 25 (2022) 2, pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
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Business tourists' perceptions of nation brands and capital city brands : a comparison between Dublin/Republic of Ireland, and Cardiff/Wales
Skinner, Heather - In: Journal of marketing management : MM 33 (2017) 9/10, pp. 817-834
Persistent link: https://www.econbiz.de/10011746429
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The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131920
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The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie - 1991
Persistent link: https://www.econbiz.de/10000131921
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Discovery of brand image by the arts : empirical comparison of Arts-Based Brand Research Methods (ABBR)
Baumgarth, Carsten; Yildiz, Özlem - 2016
This work develops an evaluation framework to Arts-Based Brand Research (ABBR) to make methods comparable. Further the evaluation framework is used to compare four arts-based methods. It turned out that previous studies try to capture the brand image on a verbal cognitive level, but this...
Persistent link: https://www.econbiz.de/10011539234