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The importance of brands in the lunch-box choices of low-income British school children
Roper, Stuart; La Niece, Caroline - In: Journal of consumer behaviour : an international … 8 (2009) 2/3, pp. 84-99
Persistent link: https://www.econbiz.de/10003820103
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A mechanism model of the effect of hedonic product consumption on well-being
Zhong, Jing Yang; Mitchell, Vincent-Wayne - In: Journal of consumer psychology : JCP : the official … 20 (2010) 2, pp. 152-162
Persistent link: https://www.econbiz.de/10003981568
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Country image and consumer preference for emerging economy products : the moderating role of consumer materialism
Demirbag, Mehmet; Sahadev, Sunil; Mellahi, Kamel - In: International marketing review 27 (2010) 2, pp. 141-163
Persistent link: https://www.econbiz.de/10003988008
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Language and brand attitudes : impact of script and sound matching in Chinese and English
Pan, Yigang; Schmitt, Bernd - 2010
Persistent link: https://www.econbiz.de/10003924154
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The role of brand image, product involvement, and knowledge in explaining consumer purchase behaviour of counterfeits : direct and indirect effects
Bian, Xuemei; Moutinho, Luiz - In: European journal of marketing : EJM 45 (2011) 1/2, pp. 191-216
Persistent link: https://www.econbiz.de/10009007616
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The influence of interactive, non-interactive, implicit and explicit CSR communication on young adults' perception of UK supermarkets' corporate brand image and reputation
Lauritsen, Britt Denise; Perks, Keith J. - In: Corporate communications : an international journal 20 (2015) 2, pp. 178-195
Persistent link: https://www.econbiz.de/10010517060
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Consumers' intention to donate to two children’s charity brands : a comparison of Barnardo’s and BBC Children in Need
Michaelidou, Nina; Micevski, Milena; Siamagka, … - In: The journal of product & brand management 24 (2015) 2, pp. 134-146
Persistent link: https://www.econbiz.de/10011308512
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The impct of eco-fashion strategies on male shoppers' perceptions of brand image and loyalty
Ryding, Daniella; Navrozidou, Anna; Carey, Robin - In: International journal of business and globalisation : IJBG 13 (2014) 2, pp. 173-196
Persistent link: https://www.econbiz.de/10011334273
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Impact of retailer personality on consumer-based retailer equity : an empirical study of retail brands
Das, Gopal; Datta, Biplab; Guin, Kalyan Kumar - In: Asia Pacific journal of marketing and logistics 24 (2012) 4, pp. 619-639
Persistent link: https://www.econbiz.de/10009659851