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Brand image
Consumer behaviour
81,955
Konsumentenverhalten
79,475
Entscheidung
23,227
Decision
19,995
Theorie
16,539
Theory
16,267
Cognition
11,533
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11,476
Relationship marketing
8,893
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8,860
Brand management
7,457
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7,415
Markenimage
6,588
USA
6,457
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6,151
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6,116
Customer satisfaction
5,616
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5,458
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5,444
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5,433
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5,010
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4,691
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4,688
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4,623
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4,416
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4,399
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4,389
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4,373
Brand
4,241
Markenartikel
4,233
Einzelhandel
4,140
Retail trade
4,099
Emotion
4,048
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3,621
Advertising effects
3,583
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3,569
Electronic Commerce
3,567
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3,460
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3,025
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Diamantopoulos, Adamantios
28
Phau, Ian
28
Loureiro, Sandra Maria Correia
26
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Burmann, Christoph
13
Fetscherin, Marc
13
Huber, Frank
13
Veloutsou, Cleopatra
13
Gierl, Heribert
12
Hollebeek, Linda D.
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Valette-Florence, Pierre
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Romaniuk, Jenni
11
Bauer, Hans H.
10
Christodoulides, George
10
De Chernatony, Leslie
10
Eisingerich, Andreas B
10
Jang, Soocheong
10
Ko, Eunju
10
Liu, Chih-Hsing
10
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IGI Global
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1
Chambre de commerce et d'industrie de Paris
1
Edward Elgar Publishing
1
Europäische Kommission / Gemeinsame Forschungsstelle
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Friedrich-Schiller-Universität Jena
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
368
The journal of product & brand management
242
Journal of retailing and consumer services
225
The journal of brand management : an international journal
216
Psychology & marketing
102
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
75
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
62
The journal of consumer marketing
59
International marketing review
53
Journal of strategic marketing
53
Journal of global marketing
52
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
Journal of travel and tourism marketing
41
Journal of the Academy of Marketing Science
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
Journal of marketing management : MM
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
International journal of advertising : the quarterly review of marketing communications
33
The IUP journal of brand management : IJBRM
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
Tourism management : research, policies, practice
30
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ECONIS (ZBW)
6,562
Other ZBW resources
64
RePEc
1
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1
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1
How consumers resolve conflict over branded products : evidence from mouse cursor trajectories
Fisher, Geoffrey
;
Woolley, Kaitlin
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 165-184
Persistent link: https://www.econbiz.de/10014584181
Saved in:
2
Sponsorship portfolio as a brand-image creation strategy
Chien, P. Monica
;
Cornwell, T. Bettina
;
Pappu, Ravi
- In:
Journal of business research : JBR
64
(
2011
)
2
,
pp. 142-149
Persistent link: https://www.econbiz.de/10008839686
Saved in:
3
Dogs on the street, Pumas on your feet : how cues in the environment influence product evaluation and choice
Berger, Jonah
;
Fitzsimons, Gráinne
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003696846
Saved in:
4
Half the thrill is in the chase: twisted inferences from embodied cognitions and brand evaluation
Labroo, Aparna A.
;
Nielsen, Jesper H.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 143-158
Persistent link: https://www.econbiz.de/10003982969
Saved in:
5
Package design and consumer memory
Hanzaee, Kambiz Heidarzadeh
;
Sheikhi, Sara
- In:
International journal of services and operations management
6
(
2010
)
2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10003942670
Saved in:
6
Need for
cognition
as a moderator of affective and cognitive elements in online attitude toward the brand formation
Miller, Chip E.
;
Reardon, James
;
Salciuviene, Laura
; …
- In:
Journal of business & economics research
7
(
2009
)
12
,
pp. 65-72
Persistent link: https://www.econbiz.de/10003945759
Saved in:
7
Exploring consumer knowledge structures using associative network analysis
Teichert, Thorsten
;
Schöntag, Katja
- In:
Psychology & marketing
27
(
2010
)
4
,
pp. 369-398
Persistent link: https://www.econbiz.de/10003963757
Saved in:
8
Testing to prevent bad translation : brand name conversions in Chinese-English contexts
Kum, Doreen
;
Lee, Yih Hwai
;
Qiu, Cheng
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 594-600
Persistent link: https://www.econbiz.de/10008988778
Saved in:
9
Exploring consumer brand name equity : gaining insight through the investigation of response to name change
Round, D. J. Griff
;
Roper, Stuart
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 938-951
Persistent link: https://www.econbiz.de/10009572871
Saved in:
10
The role of faith in intuition, need for
cognition
and method of attitude formation in implicit-explicit brand attitude relationship strength
Zimmerman, Ian
;
Redker, Christopher
;
Gibson, Bryan
- In:
Journal of consumer psychology : JCP : the official …
21
(
2011
)
3
,
pp. 290-301
Persistent link: https://www.econbiz.de/10009259706
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