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Brand image
China
122,746
Konsumentenverhalten
79,066
Consumer behaviour
78,634
Electronic Commerce
23,509
E-commerce
20,836
Taiwan
13,587
Theorie
13,527
Theory
13,311
USA
11,559
United States
10,920
Beziehungsmarketing
10,090
Relationship marketing
10,078
Deutschland
8,603
Online-Handel
8,537
Online retailing
8,515
Wirtschaftswachstum
8,485
Internationale Wirtschaftsbeziehungen
8,149
Auslandsinvestition
8,075
Economic growth
8,061
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8,056
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7,959
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7,842
Markenführung
7,777
Brand management
7,773
Germany
7,420
Hongkong
7,322
Welt
7,054
India
6,984
Indien
6,971
World
6,969
Hong Kong
6,903
Singapur
6,890
Markenimage
6,732
Internet
6,705
Culture
6,649
Singapore
6,476
Social Web
6,343
Social web
6,341
Customer satisfaction
6,024
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1,013
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Phau, Ian
28
Diamantopoulos, Adamantios
26
Loureiro, Sandra Maria Correia
26
Usman, Osly
20
Bang, Nguyen
19
Han, Heesup
19
Melewar, T. C.
19
Guzman, Francisco
17
Japutra, Arnold
17
Sarkar, Abhigyan
17
Burmann, Christoph
15
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Fetscherin, Marc
13
Huber, Frank
13
Veloutsou, Cleopatra
13
Gierl, Heribert
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
De Chernatony, Leslie
11
Foroudi, Pantea
11
Grohmann, Bianca
11
Hollebeek, Linda D.
11
Johnson, Lester W.
11
Ko, Eunju
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
He, Jiaxun
10
Jang, Soocheong
10
Liu, Chih-Hsing
10
Park, C. Whan
10
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Chambre de commerce et d'industrie de Paris
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Edward Elgar Publishing
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Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Julius-Maximilians-Universität Würzburg
1
School of Business <Ottawa> / International Business Study Group
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
Uniwersytet Ekonomiczny w Katowicach
1
World Advertising Research Center <Henley-on-Thames>
1
epubli GmbH
1
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Journal of business research : JBR
375
The journal of product & brand management
245
Journal of retailing and consumer services
223
The journal of brand management : an international journal
217
Psychology & marketing
102
Asia Pacific journal of marketing and logistics
91
European journal of marketing : EJM
76
Journal of international consumer marketing
73
Journal of marketing communications
73
International journal of hospitality management
63
The journal of consumer marketing
62
International marketing review
54
Journal of global marketing
54
Journal of strategic marketing
53
Marketing intelligence & planning
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of travel and tourism marketing
49
Cogent business & management
48
Marketing letters : a journal of research in marketing
48
International journal of consumer studies
46
Journal of fashion marketing and management
46
Journal of marketing
44
Journal of promotion management : innovations in planning and applied research
43
Journal of Islamic marketing
42
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
42
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
Tourism management : research, policies, practice
37
Journal of marketing management : MM
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of business ethics : JOBE
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
32
Journal of international marketing
32
Qualitative market research : an international journal
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
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ECONIS (ZBW)
6,704
RePEc
1
Showing
1
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10
of
6,705
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date (newest first)
date (oldest first)
1
An integrated model of factors affecting consumer attitudes towards online shopping
Akroush, Mamoun N.
;
Al-Debei, Mutaz M.
- In:
Business process management journal
21
(
2015
)
6
,
pp. 1353-1376
Persistent link: https://www.econbiz.de/10011487931
Saved in:
2
Web atmospheric qualities in luxury fashion brand web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
3
Role of electronic word of mouth on purchase intention
Aslam, Wajeeha
;
Farhat, Kashif
;
Arif, Imtiaz
- In:
International journal of business information systems : …
30
(
2019
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10012059446
Saved in:
4
Using best-worse scaling to reveal perceived relative importance of
website
attributes
Pascoe, Michael
;
Wright, Owen
;
Winzar, Hume
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
2
,
pp. 393-408
Persistent link: https://www.econbiz.de/10011636616
Saved in:
5
The impact of
website
designing factors on online purchase intention : evidence from fashion brands
Rubab, Nida
;
Shoukat, Shameem
;
Shaheen, Muhammad
; …
- In:
The IUP journal of marketing management : IJMM
17
(
2018
)
1
,
pp. 53-72
Persistent link: https://www.econbiz.de/10012113763
Saved in:
6
Price competition online : platforms vs. branded websites
Loginova, Oksana
-
2019
Persistent link: https://www.econbiz.de/10012116507
Saved in:
7
How e-servicescapes affect customer online shopping intention : the moderating effects of gender and online purchasing experience
Wu, Wann-Yih
;
Quyen, Phan Thi Phu
;
Rivas, Adriana A. Amaya
- In:
Information systems and e-business management : ISeB
15
(
2017
)
3
,
pp. 689-715
Persistent link: https://www.econbiz.de/10011758859
Saved in:
8
The effect of human image in B2C
website
design : an eye-tracking study
Qiuzhen, Wang
;
Yang, Yi
;
Wang, Qi
;
Ma, Quingguo
- In:
Enterprise information systems
8
(
2014
)
5
,
pp. 582-605
Persistent link: https://www.econbiz.de/10010389716
Saved in:
9
Managing web site performance taking account of the contingency role of branding in multi-channel retailing
Carlson, Jamie
;
O'Cass, Aron
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 524-531
Persistent link: https://www.econbiz.de/10009407495
Saved in:
10
The effects of portal
website
attitude and e-services on branding of e-stores
Chen, Hsiu-li
;
Mathews, Shane
- In:
Australasian marketing journal
21
(
2013
)
3
,
pp. 155-160
Persistent link: https://www.econbiz.de/10010125796
Saved in:
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