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Brand image
Consumer behaviour
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6,714
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6,686
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5,751
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4,880
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4,839
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4,752
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4,511
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4,478
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4,476
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4,423
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4,378
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4,192
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30
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19
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18
Melewar, T. C.
18
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10
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10
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
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Journal of business research : JBR
369
The journal of product & brand management
242
Journal of retailing and consumer services
224
The journal of brand management : an international journal
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Psychology & marketing
103
Asia Pacific journal of marketing and logistics
90
European journal of marketing : EJM
75
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
61
The journal of consumer marketing
61
Journal of strategic marketing
56
International marketing review
53
Journal of global marketing
53
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
44
Journal of the Academy of Marketing Science
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
38
Journal of consumer research : JCR ; an interdisciplinary bimonthly
38
Journal of promotion management : JPM
37
Journal of marketing management : MM
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
35
The IUP journal of brand management : IJBRM
33
European journal of marketing
32
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
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ECONIS (ZBW)
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Other ZBW resources
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RePEc
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1
Imply-Benefit-Attribute im Bereich häufig gekaufter Konsumgüter
Gierl, Heribert
;
Großmann, Tina
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
60
(
2008
)
4
,
pp. 355-384
Persistent link: https://www.econbiz.de/10003719328
Saved in:
2
Werbung mit irrelevanten Produktattributen
Gierl, Heribert
;
Großmann, Tina
- In:
Der Markt : international journal of marketing
47
(
2008
)
4
,
pp. 148-162
Persistent link: https://www.econbiz.de/10003835953
Saved in:
3
Die Wirkung von Imply-Benefit-Attributen im Bereich häufig gekaufter Konsumgüter
Großmann, Tina
-
2008
Persistent link: https://www.econbiz.de/10003672764
Saved in:
4
Implikationen neuroökonomischer Forschungsergebnisse für die identitätsbasierte Führung von FMCG-Premiummarken
Burmann, Christoph
;
Boch, Sonja
-
2010
Persistent link: https://www.econbiz.de/10009665191
Saved in:
5
Investigating cross-category brand loyal purchase behavior in FMCG
Boztuğ, Yasemin
;
Hildebrandt, Lutz
;
Silberhorn, Nadja
- In:
Quantitative marketing and marketing management : …
,
(pp. 287-302)
.
2012
Persistent link: https://www.econbiz.de/10009621755
Saved in:
6
Managing brand personality when brand undergoes sequential extension
Pandey, Anuja
- In:
International journal of business and globalisation : IJBG
7
(
2011
)
4
,
pp. 471-484
Persistent link: https://www.econbiz.de/10009354631
Saved in:
7
Flagship stores for FMCG national brands : do they improve brand cognitions and create favorable consumer reactions?
Nierobisch, Tim
;
Toporowski, Waldemar
;
Dannewald, Till
; …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 117-137
Persistent link: https://www.econbiz.de/10011629027
Saved in:
8
Benefits leader reversion : how a once-preferred product recaptures its standings
Carlson, Kurt A.
;
Meloy, Margaret G.
;
Lieb, Daniel
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 788-797
Persistent link: https://www.econbiz.de/10003927142
Saved in:
9
Nachhaltige Differenzierung von Commodities : Besonderheiten und Ansatzpunkte im Rahmen der identitätsbasierten Markenführung
Burmann, Christoph
;
Bohmann, Tim
-
2009
Persistent link: https://www.econbiz.de/10009665200
Saved in:
10
Trade-in operations under retail competition : effects of brand loyalty
Tang, Fei
;
Dai, Ying
;
Ma, Zujun
;
Choi, Tsan-Ming
- In:
European journal of operational research : EJOR
310
(
2023
)
1
,
pp. 397-414
Persistent link: https://www.econbiz.de/10014340185
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