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Brand and the society
Shukla, Paurav - In: The Routledge companion to contemporary brand management, (pp. 79-91). 2016
Persistent link: https://www.econbiz.de/10011515369
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Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions : measuring interfunctional interactions and a cross-national comparison
Shukla, Paurav - In: Journal of world business : JWB 46 (2011) 2, pp. 242-252
Persistent link: https://www.econbiz.de/10008935741
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Martas precision slides : branding in international markets
Shukla, Paurav; Hogan, Steve - In: Marketing intelligence & planning 27 (2009) 4, pp. 539-548
Persistent link: https://www.econbiz.de/10009526338
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They are not all same : variations in Asian consumers' value perceptions of luxury brands
Shukla, Paurav; Singh, Jaywant; Banerjee, Madhumita - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 265-278
Persistent link: https://www.econbiz.de/10011312234
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Is luxury democratization impactful? : its moderating effect between value perceptions and consumer purchase intentions
Shukla, Paurav; Rosendo-Rios, Veronica; Khalifa, Dina - In: Journal of business research : JBR 139 (2022), pp. 782-793
Persistent link: https://www.econbiz.de/10013194472
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When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica; Shukla, Paurav; Rosendo-Rios, Veronica - In: International journal of advertising : the review of … 41 (2022) 4, pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
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Minimalism in consumption : a typology and brand engagement strategies
Pangarkar, Aniruddha; Shukla, Paurav; Taylor, Charles … - In: Journal of business research : JBR 127 (2021), pp. 167-178
Persistent link: https://www.econbiz.de/10012494363
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Country-of-origin misclassification awareness and consumers’ behavioral intentions : moderating roles of consumer affinity, animosity, and product knowledge
Cakici, N. Meltem; Shukla, Paurav - In: International marketing review 34 (2017) 3, pp. 354-376
Persistent link: https://www.econbiz.de/10011709215
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Should luxury brands display their logos prominently? : implications for brand authenticity, coolness and behavioral intentions
Shukla, Paurav; Cakici, N. Meltem; Khalifa, Dina - In: European journal of marketing 58 (2024) 1, pp. 290-312
Persistent link: https://www.econbiz.de/10014466302