//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The advertising handbook
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
Werbung
13,811
Advertising
9,751
Werbewirkung
3,905
Advertising effects
3,848
Konsumentenverhalten
2,899
Consumer behaviour
2,893
Online-Marketing
1,803
Internet marketing
1,799
Theorie
1,428
Theory
1,397
Deutschland
1,033
USA
990
United States
839
Marketing
799
Markenführung
738
Brand management
734
Printwerbung
660
Print advertising
658
advertising
651
Marketingmanagement
645
Marketing management
626
Germany
568
Social Web
548
Social web
547
Preismanagement
482
Pricing strategy
482
Markenimage
457
Markenartikel
429
Wettbewerb
412
Zielgruppe
365
Target group
351
Brand
348
Werbewirtschaft
319
Werbepsychologie
316
Competition
310
Öffentlichkeitsarbeit
293
Psychology of advertising
287
Advertising industry
283
Internet
280
more ...
less ...
Online availability
All
Undetermined
234
Free
61
Type of publication
All
Article
384
Book / Working Paper
61
Type of publication (narrower categories)
All
Article in journal
365
Aufsatz in Zeitschrift
365
Aufsatz im Buch
18
Book section
18
Graue Literatur
6
Hochschulschrift
6
Non-commercial literature
6
Arbeitspapier
5
Thesis
5
Working Paper
5
Aufsatzsammlung
2
Collection of articles of several authors
1
Conference paper
1
Konferenzbeitrag
1
Reprint
1
Sammelwerk
1
more ...
less ...
Language
All
English
428
German
16
Polish
1
Author
All
Gierl, Heribert
8
Romaniuk, Jenni
4
Rosengren, Sara
4
Vashisht, Devika
4
Allan, David
3
Arora, Nilesh
3
Buijzen, Moniek
3
Cohen, Justin
3
Keller, Kevin Lane
3
Ketelaar, Paul E.
3
Kim, Eunice
3
Pelsmacker, Patrick de
3
Reijmersdal, Eva A. van
3
Rozendaal, Esther
3
Thomas, Stefan
3
Xue, Fei
3
Arli, Denni
2
Ashley, Christy
2
Bahreinizad, Manizheh
2
Bang Nguyen Viet
2
Bauer, Brittney C.
2
Baum, Matthias
2
Bellman, Steven
2
Chae, Boyoun
2
Chang, Hua
2
Cui, Yuanyuan
2
Dahlén, Micael
2
Danbury, Annie
2
Davies, Fiona
2
De Chernatony, Leslie
2
Dens, Nathalie
2
Du, Rex Yuxing
2
Dwinita Laksmidewi
2
Esmaeilpour, Majid
2
Faulkner, Margaret
2
Foroudi, Pantea
2
Goertz, Susanne
2
Gould, Stephen J.
2
Guzman, Francisco
2
Haltmayer, Vanessa
2
more ...
less ...
Institution
All
Friedrich-Schiller-Universität Jena
1
Springer Fachmedien Wiesbaden
1
Universität Mannheim
1
Published in...
All
Journal of business research : JBR
21
Journal of marketing communications
21
International journal of advertising : the review of marketing communications
17
International journal of advertising : the quarterly review of marketing communications
16
Journal of advertising research
15
Journal of promotion management : JPM
13
Journal of advertising : official publication of the American Academy of Advertising
9
The journal of product & brand management
9
International journal of internet marketing and advertising : IJIMA
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of promotion management : innovations in planning and applied research
7
Psychology & marketing
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing : EJM
5
Journal of advertising
5
Journal of current issues and research in advertising : JCIRA
5
Marketing : ZFP ; journal of research and management
5
The journal of consumer marketing
5
International journal of consumer studies
4
Journal of international consumer marketing
4
International journal of hospitality management
3
Journal of Islamic marketing
3
Journal of consumer marketing
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of euromarketing
3
Journal of global marketing
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of retailing and consumer services
3
Journal of travel and tourism marketing
3
Marketing intelligence & planning
3
Marketing letters : a journal of research in marketing
3
Vision : the journal of business perspective
3
Asian Academy of Management journal : AAMJ
2
Bridging the gap between advertising academia and practice
2
EuroMed journal of business
2
Gabler Edition Wissenschaft / Marken- und Produktmanagement
2
International business and economics research journal
2
International journal of business excellence : IJBEX
2
International journal of electronic marketing and retailing : IJEMR
2
more ...
less ...
Source
All
ECONIS (ZBW)
445
Showing
1
-
10
of
445
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
2
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
3
Emoji your story : the advertising effectiveness of emoji-based narratives
Haltmayer, Vanessa
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 67-94
Persistent link: https://www.econbiz.de/10012600964
Saved in:
4
How brands highlight country of origin in magazine advertising : a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
Saved in:
5
Synergies of promotional products and print advertising in building brand equity for a new brand
McCarthy, Michael S.
;
Fram, Eugene H.
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 3-15
Persistent link: https://www.econbiz.de/10003810638
Saved in:
6
English in product advertisements in non-english-speaking countries in Western Europe : product image and comprehension of the text
Gerritsen, Marinel
;
Nickerson, Catherine
;
Hooft …
- In:
Journal of global marketing
23
(
2010
)
4
,
pp. 349-365
Persistent link: https://www.econbiz.de/10008701377
Saved in:
7
Befriending Mr. Clean : the role of anthropomorphism in consumer-brand relationships
Wan, Jing
;
Aggarwal, Pankaj
- In:
Strong brands, strong relationships
,
(pp. 119-134)
.
2015
Persistent link: https://www.econbiz.de/10011313052
Saved in:
8
Does repeated ad exposure impair or facilitate recall of ads with similar affective valence? : an exploratory study
Nguyen, Hieu P.
;
Munch, James M.
;
Gardner, Meryl P.
- In:
Journal of marketing theory and practice
22
(
2014
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10010346483
Saved in:
9
Brand personification through the use of spokespeople : an exploratory study of ordinary employees, CEOs, and celebrities featured in advertising
Fleck, Nathalie
;
Michel, Géraldine
;
Zeitoun, Valérie
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 84-92
Persistent link: https://www.econbiz.de/10010251699
Saved in:
10
Impact of the perceived image of celebrity endorsers on tourists' intentions to visit
Van der Veen, Robert
;
Song, Haiyan
- In:
Journal of travel research : a quarterly publication of …
53
(
2014
)
2
,
pp. 211-224
Persistent link: https://www.econbiz.de/10010254353
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->