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Brand image
Consumer behaviour
78,467
Konsumentenverhalten
78,463
Theory
8,728
Theorie
8,725
Beziehungsmarketing
8,673
Relationship marketing
8,673
Brand management
7,290
Markenführung
7,290
Markenimage
6,491
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5,367
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5,366
Customer satisfaction
5,334
Kundenzufriedenheit
5,333
Social Web
4,525
Social web
4,525
USA
4,436
United States
4,379
Online-Marketing
4,309
Internet marketing
4,299
Dienstleistungsqualität
4,239
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4,239
Brand
4,186
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4,144
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4,016
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3,979
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3,501
Deutschland
3,497
Advertising effects
3,492
Germany
3,462
Electronic Commerce
3,430
E-commerce
3,371
Experiment
3,272
Emotion
3,118
Advertising
2,820
Werbung
2,820
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2,794
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2,794
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2,705
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Phau, Ian
28
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26
Loureiro, Sandra Maria Correia
26
Han, Heesup
19
Usman, Osly
19
Bang, Nguyen
18
Guzman, Francisco
17
Japutra, Arnold
17
Melewar, T. C.
17
Sarkar, Abhigyan
17
Ekinci, Yuksel
14
Sarkar, Juhi Gahlot
14
Sreejesh, S.
14
Burmann, Christoph
13
Huber, Frank
13
Veloutsou, Cleopatra
13
Fetscherin, Marc
12
Gierl, Heribert
12
Hollebeek, Linda D.
12
Keller, Kevin Lane
12
Khamitov, Mansur
12
MacInnis, Deborah J.
12
Paul, Justin
12
Shimul, Anwar Sadat
12
Wiedmann, Klaus-Peter
12
Batra, Rajeev
11
Das, Gopal
11
Grohmann, Bianca
11
Johnson, Lester W.
11
Park, Jungkun
11
Pelsmacker, Patrick de
11
Valette-Florence, Pierre
11
Bauer, Hans H.
10
De Chernatony, Leslie
10
Jang, Soocheong
10
Ko, Eunju
10
Liu, Chih-Hsing
10
Park, C. Whan
10
Romaniuk, Jenni
10
Zúñiga, Miguel Ángel
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Springer Fachmedien Wiesbaden
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IGI Global
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1
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1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
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Edward Elgar Publishing
1
Europäische Kommission / Gemeinsame Forschungsstelle
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Friedrich-Schiller-Universität Jena
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Gesellschaft für Integrierte Kommunikationsforschung
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Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
365
The journal of product & brand management
242
Journal of retailing and consumer services
223
The journal of brand management : an international journal
211
Psychology & marketing
101
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
61
The journal of consumer marketing
59
International marketing review
53
Journal of strategic marketing
53
Journal of global marketing
52
Marketing intelligence & planning
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
48
Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
45
Journal of promotion management : innovations in planning and applied research
42
Journal of Islamic marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
Journal of travel and tourism marketing
40
International journal of internet marketing and advertising : IJIMA
39
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing management : MM
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
The IUP journal of brand management : IJBRM
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
31
Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
European journal of marketing
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ECONIS (ZBW)
6,478
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1
Transformative destination attractiveness : an exploration of salient attributes, consequences, and personal values
Alahakoon, Thilini
;
Pike, Steven
;
Beatson, Amanda
- In:
Journal of travel and tourism marketing
38
(
2021
)
8
,
pp. 845-866
Persistent link: https://www.econbiz.de/10012649893
Saved in:
2
New luxury : defining and evaluating emerging luxury trends through the lenses of consumption and personal values
Atkinson, Stephanie D.
;
Kang, Jiyun
- In:
The journal of product & brand management
31
(
2022
)
3
,
pp. 377-393
Persistent link: https://www.econbiz.de/10013164345
Saved in:
3
Counterfeit purchase intention of fashion brands : the personal values and social aspect of consumers as determinants
Mayasari, Iin
;
Haryanto, Handrix Chris
;
Wiadi, Iyus
; …
- In:
Gadjah Mada international journal of business
24
(
2022
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10013383183
Saved in:
4
Personifying destinations: a personal values approach
Ye, Sheng
;
Lee, Julie Anne
;
Sneddon, Joanne N.
;
Soutar, …
- In:
Journal of travel research : a quarterly publication of …
59
(
2020
)
7
,
pp. 1168-1185
Persistent link: https://www.econbiz.de/10012268353
Saved in:
5
Consumer image and attitude
Myers, John G.
-
1968
Persistent link: https://www.econbiz.de/10000548103
Saved in:
6
The influence of changing advertising support on consumers' perceptions of brand prices
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131920
Saved in:
7
The influence of changing advertising commitment on consumers' perceptions of brand prices and added values
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131921
Saved in:
8
Evaluating the underlying dimensions of brands in product and services markets
De Chernatony, Leslie
-
1991
Persistent link: https://www.econbiz.de/10000131939
Saved in:
9
Product-country images : impact and role in international marketing
Papadopoulos, Nicolas G.
(
contributor
); …
-
1993
Persistent link: https://www.econbiz.de/10000327986
Saved in:
10
Typologie der Wünsche ... : Menschen, Medien, Märkte
Hubert Burda Media Holding Kommanditgesellschaft
;
…
-
München : Hubert Burda Media
;
Erding : IMUK
;
München …
;
…
-
1975 - 2013(2012)
Persistent link: https://www.econbiz.de/10000359684
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