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Brand image
Beziehungsmarketing
24,840
Relationship marketing
24,840
Konsumentenverhalten
8,633
Consumer behaviour
8,630
Kundenzufriedenheit
5,270
Customer satisfaction
5,264
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2,151
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2,151
Social Web
1,965
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1,965
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1,857
Markenimage
1,826
Marketing management
1,820
Electronic Commerce
1,719
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1,637
Online-Marketing
1,524
Kundenorientierung
1,513
Internet marketing
1,505
Kundenwert
1,450
Customer integration
1,448
Kundenintegration
1,448
Customer value
1,419
Vertrauen
1,340
Confidence
1,335
Einzelhandel
1,321
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1,305
Brand
1,242
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1,227
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Loureiro, Sandra Maria Correia
15
Gil Saura, Irene
12
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11
Japutra, Arnold
11
Kumar, Vikas
10
Hyun, Sunghyup Sean
9
King, Ceridwyn
9
Šerić, Maja
9
Fetscherin, Marc
8
Guzman, Francisco
8
Sarkar, Abhigyan
8
Ekinci, Yuksel
7
Hollebeek, Linda D.
7
Huber, Frank
7
Kaushik, Arun Kumar
7
Khan, Imran
7
Augusto, Mário Gomes
6
Chahal, Hardeep
6
Das, Gopal
6
Iglesias, Oriol
6
Khamitov, Mansur
6
Leckie, Civilai
6
MacInnis, Deborah J.
6
Prentice, Catherine
6
Rahman, Zillur
6
Roy, Sanjit
6
Sarkar, Juhi Gahlot
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Sreejesh, S.
6
Thomson, Matthew
6
Veloutsou, Cleopatra
6
Ahn, Jiseon
5
Bilgihan, Anil
5
Brodie, Roderick J.
5
Civelek, Mustafa Emre
5
Hwang, Jinsoo
5
Johnson, Lester W.
5
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5
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Kunkel, Thilo
5
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Springer Fachmedien Wiesbaden
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Society for Consumer Psychology.
1
Technische Universität Chemnitz
1
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1
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Journal of business research : JBR
99
The journal of product & brand management
78
Journal of retailing and consumer services
68
The journal of brand management : an international journal
65
International journal of hospitality management
35
Asia Pacific journal of marketing and logistics
29
Cogent business & management
26
Journal of travel and tourism marketing
25
Psychology & marketing
23
Industrial marketing management : the international journal for industrial and high-tech firms
21
European journal of marketing : EJM
18
International journal of internet marketing and advertising : IJIMA
18
Journal of hospitality marketing & management
17
Marketing intelligence & planning
17
Journal of strategic marketing
16
International journal of contemporary hospitality management
15
Tourism management : research, policies, practice
15
Journal of marketing management : MM
14
Journal of promotion management : innovations in planning and applied research
14
Journal of marketing communications
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
European journal of marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of the Academy of Marketing Science
10
SpringerLink / Bücher
10
Global business review
9
Journal of business ethics : JOBE
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
International review on public and non-profit marketing
8
Journal of internet commerce
8
Journal of service management
8
Pakistan journal of commerce and social sciences
8
The journal of business & industrial marketing
8
The journal of consumer marketing
8
The journal of services marketing
8
European research studies
7
International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
1,824
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1
Branding without unique brands : managing similarity and difference in a public sector context
Sataøen, Hogne Lerøy
;
Wæraas, Arild
- In:
Public management review
17
(
2015
)
3
,
pp. 443-461
Persistent link: https://www.econbiz.de/10010502825
Saved in:
2
Personal computer brand loyalty
Jackson, Tyrone W.
;
Perloff, Jeffrey M.
-
1996
Persistent link: https://www.econbiz.de/10000945303
Saved in:
3
Erosion and variability in brand loyalty
Dekimpe, Marnik G.
(
contributor
)
-
1996
Persistent link: https://www.econbiz.de/10000957444
Saved in:
4
Brand equity and the marketing mix : creating customer value
Sood, Sanjay
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000925818
Saved in:
5
Consumer brand loyalty in the Chilean wine industry
Bianchi, Constanza
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 442-460
Persistent link: https://www.econbiz.de/10011432296
Saved in:
6
The influence of trust on repeat tourism : the Mauritian case study
Sannassee, Raja Vinesh
;
Seetanah, Boopendra
- In:
Journal of hospitality marketing & management
24
(
2015
)
7/8
,
pp. 770-789
Persistent link: https://www.econbiz.de/10011433710
Saved in:
7
Effects of Chinese consumers' relationship benefits and satisfaction on attitudes toward foreign fashion brands : the moderating role of country of salesperson
Choi, Yu Hua
;
Choo, Ho Jung
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 99-106
Persistent link: https://www.econbiz.de/10011434102
Saved in:
8
Sources of retailer personality : private brand perceptions
Lombart, Cindy
;
Louis, Didier
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 117-125
Persistent link: https://www.econbiz.de/10011434111
Saved in:
9
Symbolic drivers of consumer-brand identification and disidentification
Wolter, Jeremy S.
;
Brach, Simon
;
Cronin, J. J.
;
Bonn, …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 785-793
Persistent link: https://www.econbiz.de/10011436273
Saved in:
10
Emphasizing brand heritage : does it work? And how?
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
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