//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The sustainability liability :...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
Consumer behaviour
82,112
Konsumentenverhalten
79,631
Brand management
17,524
Markenführung
17,110
Theorie
9,831
Theory
9,662
Relationship marketing
9,487
Beziehungsmarketing
9,451
Markenimage
8,969
Markenartikel
6,206
Brand
6,179
Customer satisfaction
5,713
Kundenzufriedenheit
5,546
Online-Handel
5,477
Online retailing
5,465
Social Web
5,379
Social web
5,374
USA
5,247
Deutschland
5,179
Online-Marketing
5,064
Internet marketing
5,032
United States
4,995
Germany
4,838
Service quality
4,400
Einzelhandel
4,373
Dienstleistungsqualität
4,355
Retail trade
4,322
Werbewirkung
3,958
Advertising effects
3,909
Electronic Commerce
3,658
Verbraucherverhalten
3,573
E-commerce
3,520
Marketingmanagement
3,482
Marketing management
3,471
Experiment
3,380
Advertising
3,335
Emotion
3,284
Werbung
3,284
Privater Konsum
2,862
more ...
less ...
Online availability
All
Undetermined
4,409
Free
1,439
Type of publication
All
Article
7,447
Book / Working Paper
1,479
Journal
3
Type of publication (narrower categories)
All
Article in journal
6,795
Aufsatz in Zeitschrift
6,795
Aufsatz im Buch
511
Book section
511
Hochschulschrift
194
Graue Literatur
176
Non-commercial literature
176
Arbeitspapier
139
Thesis
139
Working Paper
139
research-article
68
Conference paper
63
Konferenzbeitrag
63
Case study
49
Fallstudie
49
Collection of articles of several authors
47
Sammelwerk
47
Reprint
45
Aufsatzsammlung
32
review-article
10
Konferenzschrift
9
conceptual-paper
8
Collection of articles written by one author
7
Sammlung
7
Fallstudiensammlung
5
Lehrbuch
5
review
5
Bibliografie enthalten
4
Bibliography included
4
Handbook
4
Handbuch
4
Systematic review
4
case-report
4
Übersichtsarbeit
4
Bibliografie
3
Conference proceedings
3
Mikroform
3
Textbook
3
viewpoint
3
Festschrift
2
more ...
less ...
Language
All
English
8,419
German
499
French
5
Italian
3
Polish
3
Undetermined
3
Valencian
1
Russian
1
Spanish
1
Serbian
1
Swedish
1
more ...
less ...
Author
All
Burmann, Christoph
57
Diamantopoulos, Adamantios
30
Phau, Ian
29
Loureiro, Sandra Maria Correia
28
Keller, Kevin Lane
26
Melewar, T. C.
25
Guzman, Francisco
22
Bang, Nguyen
21
De Chernatony, Leslie
21
Han, Heesup
21
Japutra, Arnold
19
Usman, Osly
19
Huber, Frank
18
Romaniuk, Jenni
18
Sarkar, Abhigyan
18
Baumgarth, Carsten
17
Sattler, Henrik
17
MacInnis, Deborah J.
16
Veloutsou, Cleopatra
16
Bauer, Hans H.
15
Bruhn, Manfred
15
Christodoulides, George
15
Ekinci, Yuksel
15
Esch, Franz-Rudolf
15
Foroudi, Pantea
15
Khan, Imran
15
Paul, Justin
15
Sreejesh, S.
15
Wiedmann, Klaus-Peter
15
Fetscherin, Marc
14
Park, C. Whan
14
Rahman, Zillur
14
Sarkar, Juhi Gahlot
14
Batra, Rajeev
13
Gierl, Heribert
13
Gupta, Suraksha
13
Hollebeek, Linda D.
13
Khamitov, Mansur
13
King, Ceridwyn
13
Kumar, Vikas
13
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
21
NetLibrary, Inc
4
Books on Demand GmbH <Norderstedt>
2
Fachhochschule Reutlingen / European School of Business
2
Friedrich-Schiller-Universität Jena
2
Haufe-Lexware GmbH & Co. KG
2
IGI Global
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Lehmanns Media GmbH
2
National Bureau of Economic Research
2
American Marketing Association
1
Brandsboard e.V.
1
Campus Verlag
1
Center for Economic Research <Tilburg>
1
Center of Market Oriented Product and Production Management
1
Chambre de commerce et d'industrie de Paris
1
EBS Business School
1
Edward Elgar Publishing
1
Erich-Schmidt-Verlag <Berlin>
1
European University Institute
1
Europäische Kommission / Gemeinsame Forschungsstelle
1
Gesellschaft für Integrierte Kommunikationsforschung
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Institute for Environment and Development
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Internationale Konferenz "DerMarkentag" <6., 2016, Berlin>
1
Leuphana Universität Lüneburg
1
Marketing zwischen Theorie und Praxis e.V. / Alumni
1
New Business Verlag GmbH & Co. KG
1
Pearson Studium
1
Peter Lang GmbH
1
RWTH Aachen
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Taylor and Francis.
1
Technische Universität Braunschweig
1
Technische Universität Chemnitz
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
more ...
less ...
Published in...
All
Journal of business research : JBR
427
The journal of brand management : an international journal
298
The journal of product & brand management
296
Journal of retailing and consumer services
234
Psychology & marketing
107
Asia Pacific journal of marketing and logistics
96
European journal of marketing : EJM
96
Journal of marketing communications
84
Journal of international consumer marketing
73
International journal of hospitality management
71
Marketing intelligence & planning
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
66
Journal of strategic marketing
65
The journal of consumer marketing
64
International marketing review
60
Journal of global marketing
58
Cogent business & management
57
Marketing letters : a journal of research in marketing
57
Journal of marketing
55
Journal of travel and tourism marketing
55
SpringerLink / Bücher
55
Journal of promotion management : innovations in planning and applied research
51
Journal of the Academy of Marketing Science
51
Tourism management : research, policies, practice
51
Industrial marketing management : the international journal for industrial and high-tech firms
50
The IUP journal of brand management : IJBRM
50
International journal of consumer studies
49
Journal of fashion marketing and management
47
International journal of internet marketing and advertising : IJIMA
46
Journal of marketing management : MM
46
Journal of Islamic marketing
45
Journal of promotion management : JPM
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
European journal of marketing
41
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
41
International journal of advertising : the review of marketing communications
40
Qualitative market research : an international journal
38
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
Journal of international marketing
35
Journal of marketing research : JMR
35
more ...
less ...
Source
All
ECONIS (ZBW)
8,826
Other ZBW resources
100
RePEc
3
Showing
1
-
10
of
8,929
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Green marketing strategies : how do they influence consumer-based brand equity?
Sohail, M. Sadiq
- In:
Journal for global business advancement : JGBA
10
(
2017
)
3
,
pp. 229-243
Persistent link: https://www.econbiz.de/10011800591
Saved in:
2
Green Brand as a New Pattern of Energy-Efficient Consumption
Chygryn, Olena
;
Kuzior, Aleksandra
;
Olefirenko, Oleg
; …
- In:
Marketing i menedžment innovacij : m&mi
13
(
2022
)
3
,
pp. 78-87
Persistent link: https://www.econbiz.de/10013490931
Saved in:
3
A study on the influence of eco-labels and green advertising on green brand equity in emerging market
Bang Nguyen Viet
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 205-227
Persistent link: https://www.econbiz.de/10013483031
Saved in:
4
A green picture is worth a thousand words? : effects of visual and textual environmental appeals in advertising and the moderating role of product involvement
Xue, Fei
;
Muralidharan, Sidharth
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011304628
Saved in:
5
Effects of green brand on green purchase intention
Huang, Yi-chun
;
Yang, Minli
;
Wang, Yu-chun
- In:
Marketing intelligence & planning
32
(
2014
)
3
,
pp. 250-268
Persistent link: https://www.econbiz.de/10010380729
Saved in:
6
It looks green : effects of green visuals in advertising on Chinese consumers' brand perception
Xue, Fei
- In:
Journal of international consumer marketing
26
(
2014
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10010344855
Saved in:
7
Green claims and message frames : how green new products change brand attitude
Olsen, Mitchell C.
;
Slotegraaf, Rebecca J.
;
Chandukala, …
- In:
Journal of marketing
78
(
2014
)
5
,
pp. 119-137
Persistent link: https://www.econbiz.de/10010419892
Saved in:
8
Does "green" brand personality have any impact on consumers' purchase intentions, engagement and loyalty?
Roy, Shaunak
;
Banerjee, Shivaji
- In:
IIMS journal of management science
12
(
2021
)
1
,
pp. 17-37
Persistent link: https://www.econbiz.de/10012990117
Saved in:
9
The effects of green brand equity on green word of mouth : the mediating roles of three green factors
Mehdikhani, Rasoul
;
Valmohammadi, Changiz
- In:
The journal of business & industrial marketing
37
(
2022
)
2
,
pp. 294-308
Persistent link: https://www.econbiz.de/10012798413
Saved in:
10
Green message strategies and green brand image in a hotel context
Topcuoglu, Esra
;
Kim, Hyelin
;
Kim, Sungeun
;
Kim, Seontaik
- In:
Journal of hospitality marketing & management
31
(
2022
)
3
,
pp. 311-325
Persistent link: https://www.econbiz.de/10013177421
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->