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~subject:"Brand image"
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Brand image
Konsumentenverhalten
79,072
Consumer behaviour
78,639
Europa
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7,374
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6,841
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6,678
Markenimage
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Guzman, Francisco
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Japutra, Arnold
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Melewar, T. C.
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Sarkar, Abhigyan
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Sreejesh, S.
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Veloutsou, Cleopatra
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Keller, Kevin Lane
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Khamitov, Mansur
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MacInnis, Deborah J.
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Paul, Justin
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Shimul, Anwar Sadat
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Wiedmann, Klaus-Peter
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Batra, Rajeev
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Das, Gopal
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De Chernatony, Leslie
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Grohmann, Bianca
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Hollebeek, Linda D.
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Johnson, Lester W.
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Park, Jungkun
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Pelsmacker, Patrick de
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Valette-Florence, Pierre
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10
Jang, Soocheong
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Ko, Eunju
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Hubert Burda Media Holding Kommanditgesellschaft
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Institut für Medien- und Konsumentenforschung <Erding>
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Society for Consumer Psychology.
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
Universität Greifswald
1
World Advertising Research Center <Henley-on-Thames>
1
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Journal of business research : JBR
368
The journal of product & brand management
244
Journal of retailing and consumer services
223
The journal of brand management : an international journal
211
Psychology & marketing
103
Asia Pacific journal of marketing and logistics
89
European journal of marketing : EJM
74
Journal of marketing communications
73
Journal of international consumer marketing
71
International journal of hospitality management
62
The journal of consumer marketing
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International marketing review
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Journal of strategic marketing
53
Marketing intelligence & planning
53
Journal of global marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Marketing letters : a journal of research in marketing
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Cogent business & management
47
International journal of consumer studies
46
Journal of fashion marketing and management
45
Journal of marketing
43
Journal of promotion management : innovations in planning and applied research
42
Journal of travel and tourism marketing
42
Journal of Islamic marketing
41
International journal of internet marketing and advertising : IJIMA
40
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
40
International journal of advertising : the review of marketing communications
37
Journal of promotion management : JPM
37
Journal of the Academy of Marketing Science
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
36
Journal of marketing management : MM
35
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
The IUP journal of brand management : IJBRM
34
International journal of advertising : the quarterly review of marketing communications
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of international marketing
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Qualitative market research : an international journal
31
Journal of business ethics : JOBE
30
Tourism management : research, policies, practice
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ECONIS (ZBW)
6,559
RePEc
1
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1
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date (oldest first)
1
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
2
Exploring brand identity, meaning, image, and reputation (BIMIR) in higher education : a special section
Hemsley-Brown, Jane
;
Melewar, T. C.
;
Bang, Nguyen
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3019-3022
Persistent link: https://www.econbiz.de/10011507891
Saved in:
3
Brand management in higher education : the University Brand Personality Scale
Rauschnabel, Philipp A.
;
Krey, Nina
;
Babin, Barry J.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3077-3086
Persistent link: https://www.econbiz.de/10011507923
Saved in:
4
The role of satisfaction in alumni perceptions and supportive behaviors
Stephenson, Amber L.
;
Yerger, David B.
- In:
Services marketing quarterly
36
(
2015
)
4
,
pp. 299-316
Persistent link: https://www.econbiz.de/10011398026
Saved in:
5
Does diversity hurt
students
' feeling of oneness? : a study of the relationships among social trust, university internal brand identification, and brand citizenship behaviors on di...
Yao, Qingjiang
;
Martin, Mary Clare
;
Yang, Hsin-Yen
; …
- In:
Journal of marketing for higher education
29
(
2019
)
2
,
pp. 209-229
Persistent link: https://www.econbiz.de/10012179314
Saved in:
6
College
students
' intention to volunteer for non-profit organizations : does brand image make a difference?
Febriani, Dea Mariska
;
Selamet, Juhri
- In:
Journal of nonprofit & public sector marketing
32
(
2020
)
2
,
pp. 166-188
Persistent link: https://www.econbiz.de/10012200067
Saved in:
7
Brand name and customers' intention
Harwani, Yuli
;
Budi Suharjo
;
Nurmalina, Rita
; …
- In:
European research studies
21
(
2018
)
3
,
pp. 299-315
Persistent link: https://www.econbiz.de/10012220307
Saved in:
8
The effect of brand awareness and quality perception of customer satisfaction through purchasing decisions Honda and Yamaha Motors : case study of Maros Muslim University
students
Hanafi, Muh. Alam Nasyrah
;
Kamase, Jeni
;
Djamereng, Asdar
; …
- In:
Business and Economic Research : BER
9
(
2019
)
4
,
pp. 210-230
Persistent link: https://www.econbiz.de/10012221148
Saved in:
9
Motivating professional student behavior through a gamified personal branding assignment
Robson, Karen
- In:
Journal of marketing education : JME
41
(
2019
)
2
,
pp. 154-164
Persistent link: https://www.econbiz.de/10012113913
Saved in:
10
Self-congruence is not everything for a brand : initial evidence supporting the relevance of identity cultivation in a college student role-identity context
Ewing, Douglas R.
;
Allen, Chris T.
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 405-422
Persistent link: https://www.econbiz.de/10011799025
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